This study aims to identify the theoretical arguments and hypotheses regarding the interrelationships among the electronic word of mouth (E-WOM), destination image, and tourist attitudes towards the visit intention when the Government has a new membership policy for visiting the Komodo National Park Indonesia. A total of Trip Advisor users, as many 388 online respondents participated in this study. Data were obtained from the online survey using a questionnaire with a Likert Scale. We evaluated the data using the Structural Equation Model (SEM) analysis and employed the Partial Least Square to assess the validity, reliability, and examine the hypothesis. The findings confirm this study reveals that E-WOM is significant in affecting the image destination and tourist attitudes that will affect to the visit intention. This result of this study will contribute to the field of e-commerce marketing, destination branding, tourism destination, and e-tourism research. This study helps tourism organizations in the development and implementation of destination marketing strategies in Indonesia.   Keywords: E-WOM, tourism destination, attitude, visit intention, and Komodo National Park.

Research on green consumption has two streams, the stream about how consumers consume green products (consume differently) and the stream about how to consume less. Most research focus on the stream about consume differently, therefore this study would like to contribute to the latter research stream by understanding the determinants of zero waste lifestyle adoption. The 3R theory (Reduce, Reuse, Recycle) is used in this study. The object of this study is generation-Z who live in Indonesian big cities, aged between 15 - 24 years. Data collection is done by using online questionnaire to 322 respondents. This study uses descriptive research design and judgemental sampling to collect the data. Data analysis is done by using structural equation modelling. Variables used in this study are attitude toward zero waste lifestyle, social norm, personal norm, altruistic motivation, and social media activity. The findings of this study are social media activity significantly influence reduce, reuse, and recycle behavior, social norms significantly influence recycle behavior only, while other factors do not significantly influence zero waste lifestyle adoption of generation-Z. This study gives insight that social media has significant role in changing consumer behavior to be more sustainable.

This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course. Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty

The impact of the Covid-19 pandemic on restricted mobility, as well as a devastating economic development in various sectors, have change renewed interest in the future of tourism, especially in Hospitality Industry. This study sought to examine the Theory of Planned Behavior in the context of hotel staycation during the Covid-19 pandemic. Paired t-tests and the structural equation modelling were applied to assess the 246 responses of Z generations in Indonesia for the first and second quarters of 2021. The finding showed that attitude, perceived behavioral control, and subjective norms affect the hotel staycation intention during a pandemic for Z generations. Perceived behavioral control plays the most significant part.  Several findings are provided on how the generation perceives traveling during the COVID-19 pandemic and how to encourage them to resume traveling after the travel restriction is lifted. Theoretical and practical implications are discussed. The viewpoint proffered in this study provides scopes of the hospitality industry in terms of hotel staycation programs to maintain a resilient economic strategy during the pandemic.

Tourism in protected areas contributes to the financial sustainability of its sites. It has a positive impact on a stakeholder within and beyond the destinations through effective and efficient benefitsharing. This study examine the environmental attitudes, community attachment, economic gain, and community involvement that will impact to the stakeholder perceptions to revitalization project in Komodo National Park, Indonesia. In the context of protected areas of World Heritage Sites by UNESCO, this project related to the extensive tourism infrastructure development from nature-based tourism to a new project of Jurassic Park. The concerns regarding the stakeholders' support may have on expectations for tourism development. This research use the Social Exchange Theory (SET) and Weber's Theory of Substantive and Formal Rationality (WTSFR) with a quantitative approach. A total of 182 questionnaires with Partial Least Squares-Structural Equation Modelling (PLS-SEM) were applied. Finding provides that stakeholder perceptions play a significant role as a mediator in shaping the relationship between each of variables to support tourism development. Ultimately, this study paves the way for improving normative practices toward Sustainability and offers practical solutions to the challenges the government and nongovernment organizations face to protect the endangered species, society, and the environment.

The Hotel Industry has had numerous detrimental consequences from the worldwide crisis of the Covid-19 pandemic. This study aims to examine the impact of the Covid-19 pandemic on hotel management and operations in Indonesia. A qualitative approach with semi-structured in-depth interviews was conducted with 13 managerial level participants in the hotel industry. This paper reveals that health protocols, pricing strategies, and cost-saving alter everyday management strategies. This study contributes to the management and operations strategies literature by untangling the dynamics of the pandemic situation. Furthermore, the suggested areas can help hotels recover from the Covid-19 pandemic by expanding the knowledge base. This study gives practical insight to support the hotel sector’s development and sustainability.

Pelayanan yang prima merupakan kunci keberhasilan di industri hotel. Oleh karena itu, karyawan front office di hotel, sebagai gambaran citra perusahaan sekaligus industri dituntut untuk menunjukkan pelayanan yang terbaik secara konsisten dari waktu-waktu. Untuk memenuhi tuntutan pekerjaan maka karyawan front office bekerja dengan waktu yang panjang dan tidak menentu. Hal ini membuat karyawan front office mengalami konflik peran dan kesulitan untuk menyeimbangkan tuntutan antara pekerjaan dengan keluarga. Konflik peran ini membuat pekerjaan front office memiliki tingkat stres kerja yang tinggi. Tingkat stress yang tinggi membuat keterlibatan di pekerjaan menjadi kurang maksimal yang akhirnya berdampak pada sikap ketidakpuasan terhadap hidup secara umum. Di Indonesia, penelitian mengenai kepuasan hidup karyawan front office hotel masih belum cukup banyak ditemui padahal sikap ketidakpuasan terhadap hidup karyawan dapat berdampak pada sikap dan pelayanan di tempat kerja. Oleh karena itu, penelitian ini bertujuan untuk bertujuan untuk mengetahui pengaruh Work-Family Conflict, Family-Work Conflict terhadap stres kerja  dan Kepuasan hidup pekerja front office hotel di Indonesia. Penelitian ini menggunakan teknik sampling purposive terhadap 121 pekerja front office hotel di Indonesia. Hasil analisis data menggunakan SEM-PLS menunjukkan bahwa Work-Family Conflict dan Family-Work Conflict berpengaruh positif terhadap stres kerja, dan stres kerja yang tinggi akan berpengaruh negatif terhadap kepuasan hidup. Lebih lanjut, hasil analisis menunjukan Work-Family Conflict dan Family-Work Conflict tidak berpengaruh terhadap kepuasan hidup. Mengingat pentingnya tingkat kepuasan hidup terhadap sikap layanan pekerja, maka Manajemen hotel diharapkan untuk membuat kebijakan yang memfasilitasi tuntutan keluarga dan pekerjaan untuk mengurangi stres kerja.

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