Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations]

Purnamaningsih, Purnamaningsih; Choirisa, Septi Fahmi; Lestari, Elissa Dwi; Rizkalla, Nosica

doi:10.19166/derema.v17i1.4247

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H3: Attitude Homophily Positively Affects Parasocial Interac...1

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2024

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“…Research from Pornpitakpan (2004) strengthens that an influencer's credibility affects purchase intentions. H7: Credibility positively impacts purchase intention Purnamaningsih et al (2022) state that the relationship between influencers and their audience encourages them to increase purchase intention. Their relationship makes the audience believe influencers will recommend products that benefit them.…”

Section: H3: Attitude Homophily Positively Affects Parasocial Interac...mentioning

confidence: 99%

Role of Parasocial Interaction and Credibility in Beauty Influencer to Improve Purchase Intention

Purnamaningsih,

Choirisa,

Rizkalla

et al. 2024

E-BPJ

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Beauty brand owners are trying to increase the sales growth rate, which has been unstable due to the COVID-19 pandemic. This study explores the intention to purchase beauty products through the role of beauty influencers by examining parasocial interaction and credibility factors. Eight hypotheses were tested and analyzed using a structural equation model. The study showed that parasocial interaction and credibility positively impact purchase intention. Meanwhile, only social attractiveness influences parasocial interaction, while physical and social attractiveness affects credibility.

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Section: H3: Attitude Homophily Positively Affects Parasocial Interac...mentioning

confidence: 99%

Role of Parasocial Interaction and Credibility in Beauty Influencer to Improve Purchase Intention

Purnamaningsih,

Choirisa,

Rizkalla

et al. 2024

E-BPJ

Self Cite

View full text Add to dashboard Cite

show abstract

Pengaruh Parasocial Interaction Dari Travel Vlogger Terhadap Keinginan Untuk Mengunjungi Destinasi Wisata [The Effect of Parasocial Interaction from Travel Vloggers on Desire to Visit Tourist Destinations]

Cited by 1 publication

References 0 publications

Role of Parasocial Interaction and Credibility in Beauty Influencer to Improve Purchase Intention

Role of Parasocial Interaction and Credibility in Beauty Influencer to Improve Purchase Intention

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