This study aims to identify the theoretical arguments and hypotheses regarding the interrelationships among the electronic word of mouth (E-WOM), destination image, and tourist attitudes towards the visit intention when the Government has a new membership policy for visiting the Komodo National Park Indonesia. A total of Trip Advisor users, as many 388 online respondents participated in this study. Data were obtained from the online survey using a questionnaire with a Likert Scale. We evaluated the data using the Structural Equation Model (SEM) analysis and employed the Partial Least Square to assess the validity, reliability, and examine the hypothesis. The findings confirm this study reveals that E-WOM is significant in affecting the image destination and tourist attitudes that will affect to the visit intention. This result of this study will contribute to the field of e-commerce marketing, destination branding, tourism destination, and e-tourism research. This study helps tourism organizations in the development and implementation of destination marketing strategies in Indonesia. Keywords: E-WOM, tourism destination, attitude, visit intention, and Komodo National Park.
This study aims to examine the students’ loyalty to an online practicum course for hospitality education during Covid-19 pandemic in Indonesia. Premised on the Technology Acceptance Model (TAM), we adopted a revised model consisting of Information System Success Model and Expectancy Confirmation Theory (ECT) to ascertain the students’ perceptions of the usefulness of the programme and their levels of satisfaction with, and e-loyalty to, the programme. This study utilized an online survey to obtain data from 309 participants. The partial least squares structural equation modelling method was employed in this study. The findings show that students’ perceptions of the usefulness of online learning were significantly influenced by information quality, system quality & system interaction which relate to satisfaction. Preliminary research provides the insight for stakeholders such as vocational institutions, teachers and practitioners of education to gain a better understanding the factors that contribute to hospitality students continued intentional use of online course. Keywords: e-learning, practicum courses, hospitality students, pandemic Covid-19, student satisfaction, e-loyalty
The global hospitality and tourism industry has been severely impacted by the spread of COVID-19 and large-scale travel restrictions. Due to the nature of the crisis of COVID-19, Hotel businesses in Indonesia need to adapting many new strategies in response to the evolving circumstances. This study presents a comparative coronavirus readiness strategy at International Chain Hotel and Local Hotel in Indonesia and their impacts on hotel guests’ trust and satisfaction. The study used quantitative approaches by using an online survey to obtain data from a total of 400 participants. The data were collected from respondents that have been stayed in both the International Chain hotel or Local Chain Hotel in Indonesia during pandemics. The data collected is analyzed using Structural Equation Modeling (SEM) with Smart PLS statistical software. The findings from this dataset show that both local and international hotel readiness had a significant effect on customer trust and satisfaction with COVID-19 readiness in the hotel industry.
The entrepreneurial education field has expanded alongside the growth of entrepreneurial businesses. Cultivating the entrepreneurial potential of college students also becomes a critical link for social development and innovation. This study further evaluates entrepreneurship courses in hospitality and tourism education. The research participants in this study are graduates of Hospitality Education in Indonesia and currently have an active business in the hospitality industry to manage and operate. The findings found that theoretical and practical hospitality courses, business plan or entrepreneurship courses and interpersonal relationship courses are required to be learned in hospitality education. It also suggested ways to improve hospitality entrepreneurship education by encouraging students to have a strong base of soft skills, providing them with opportunities for creating events and real-life business projects, digital marketing courses and offering internship opportunities. Further, exposure to business life through internships and other extracurricular activities that facilitate the creation of innovative hospitality products was found important.
The Covid-19 pandemic has a wide and deep impact that has changed patterns of life and behavior both in the business sector and in daily human activities. One of the changing patterns of activity is in the education industry, many educational institutions across the world have closed due to this pandemic, and it could jeopardize the academic calendar. Most educational institutes have shifted to online learning platforms to keep academic activities going. However, the question about the preparedness, designing, and effectiveness of e-learning is still not clearly understood, particularly in Indonesia where the technical constraints like suitability of devices and bandwidth availability pose a serious challenge. This issue is even more challenging in the hospitality vocational education. This paper aims to dig deeper the online learning patterns in the perspective of the students in vocational education as the impact of the pandemic. This study uses a qualitative method by conducting in-depth interviews of 15 participants with the expected result to provide information that can help various parties, such as vocational institutions, teachers, and the hotel industry.
Dampak pandemi COVID-19 sangat berpengaruh pada sektor pariwisata. Sektor pendidikan pariwisata juga terkena imbasnya, terlepas dari pengajaran yang dilakukan secara virtual dan berkurangnya kelas praktik, rekrutmen serta program magang juga semakin dipersulit. Penerimaan siswa-siswi baru, sponsor industri dan pemerintah, serta pendanaan penelitian pariwisata juga berkurang secara drastis (Sigala, 2020). Padahal, pendidikan vokasi merupakan prioritas bagi pemerintah untuk meningkatkan keterampilan professional sumber daya manusia Indonesia agar mempunyai daya saing. SMKN 7 Kabupaten Tangerang melihat adanya kebutuhan pembekalan bagi siswa-siswi vokasi agar lebih berani dan bertambah wawasannya akan protokol kesehatan dalam industri perhotelan selama masa pandemi. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam tiga tahap, yaitu persiapan, pengajaran secara daring, dan kegiatan pasca-pengajaran. Hasil dari kegiatan ini berupa modul protokol kesehatan industri perhotelan, poster protokol kesehatan, serta video hotel new normal yang dapat digunakan siswa-siswi vokasi sebagai panduan protokol kesehatan dalam bekerja di industri perhotelan. Manfaat dari pengajaran daring ini adalah memberikan wawasan terbaru mengenai kondisi industri perhotelan dan protokol-protokol kesehatan new normal kepada siswa-siswi vokasi, sehingga diharapkan semakin siap dalam terjun bekerja dalam industri perhotelan.
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