In the last decades, the management of innovation has achieved increasing importance in both academic and business environments. For the companies, an effective engagement in innovation efforts involves the adoption of management models to guide the definition of organizational processes to conduct innovation opportunities throughout the organization. In this context, graphical representations can strongly communicate the central propositions of each model, accelerating the diffusion and influence of such models in both academic and business environments. Based on an academic database search, and snowball procedure, models were selected considering the unique characteristics of their graphical representation. This article contributes to the knowledge in the field by proposing a typology of innovation management models, highlighting model's biases, gaps, strengths and weaknesses, and by identifying important tensions among models that spillover to the innovation management field in both research and practice. This article discusses conflicts regarding the limits of the innovation process (events that start and end the process and complementary approaches), the limits of focusing on processes, the differentiation of research and development and new product development activities. In the end, the article addresses emerging approaches related to radical innovation, design thinking and startups, and stresses contributions for research and practice.
a *deboraoliveira@usp.br, USP, Brasil b rbagno@usp.br, USP, Brasil c msalerno@usp.br, USP, Brasil
ResumoA gestão da inovação tem ocupado posição central nos meios acadêmico e empresarial. Entretanto, a implantação de uma gestão da inovação eficaz passa necessariamente pela adoção de modelos que norteiem a construção de processos organizacionais através dos quais a inovação deve ser conduzida. Modelos com esse propósito têm sido publicados nas últimas décadas e refletem a grande pluralidade de abordagens -consequência da gestão da inovação enquanto área multidisciplinar. Pressupostos e propósitos específicos sobre os quais cada modelo é construído, tipos de organizações envolvidas e objetivos específicos refletem particularidades dos estudos na área. O presente texto apresenta um levantamento bibliográfico do tema realizado a partir de buscas em bases de dados acadêmicas, identificação dos modelos clássicos de gestão da inovação através do número de citações e livros do acervo de universidades brasileiras. A partir de tal levantamento se conduz uma análise crítica e comparativa de vários modelos de gestão da inovação. O trabalho traz compreensão sobre como a literatura modela o processo de gestão da inovação, quais são suas fases, em que pressupostos se fundamentam e quais outros fatores organizacionais constituem tal processo. Ao final discutem-se os pontos convergentes e divergentes, suas implicações para a gestão da inovação nas organizações e questões para aprofundamento em novos estudos.
Although innovation has acquired increasing importance for companies, achieving regular innovation capability imposes huge challenges for managers. Recent studies analyzed the experience of some large companies in setting up a dedicated team with the specific mission of conducting innovation management activities. Based on this analysis, innovation has been pointed to as a distinct and emerging organizational function. In this context, the central question posed in this study arises: what are the characteristics of such a function? Case studies were conducted in fifteen large industrial companies in Brazil that, except for two control cases, have established dedicated teams for innovation management activities. The analysis revealed key characteristics of the Innovation Function (IF), divided into six perspectives: general purpose, origins, legitimacy and guidance, people, assignments and future perspectives. The characterization of IF adds new elements to existing knowledge about how companies can build and maintain regular and systemic innovation capability.
There are new drivers concerning the study of innovation being intensively discussed in practice and literature. However, the debate on Fuzzy Front End, hereafter called the Front-End of Innovation (FEI), has not started to address these new drivers yet, maintaining its concepts somewhat static with regards to the innovation field. This paper discusses how the innovation forms (e.g. process, marketing) introduced by new approaches such as business model innovations, design thinking and product-service systems affect the perspectives of classic front-end concepts. As a result of this investigation, a new approach for dealing with the early stages of innovation-The Front-Hub of Innovation (FHI)-is proposed to embrace new forms of innovation other than the traditional product innovation and aimed at supporting the development of value-oriented innovations. The proposal of FHI is described through four dimensions: value creation, organization, process and people.
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