This study aims to investigate the stakeholders' synergies in realising smart tourism destination. This study uses a qualitative method with a phenomenography approach. We adopted stakeholders' theory to valued stakeholder roles and perception in pursuing sustainability, competitiveness and managing smart tourism destination in Wonosobo, Indonesia. In-depth interviews with five main stakeholders' namely local government, media, tourism business, tourism community, and travel bloggers followed by three phenomenography qualitative data analysis stages. The findings have revealed some obstacles in implementing smart tourism from stakeholders' perspectives, such as human resource's ability, stakeholders' synergy, and government support. This study has also revealed six factors: public system development, digital promotion, Internet infrastructure, public and private sectors partnership, and human resources development to support smart tourism. This study has proposed the strategic plan for the local government to support smart tourism destinations, namely: partnerships, government support, human resource’s ability, and tourism business competitiveness, that will lead to smart tourism destinations. This study has provided a framework and managerial implication accordingly.

This study intends to obtain comprehensive information about Homestay facilities readiness within the Smart Tourism development framework in Tanjung Lesung Pandeglang, Banten. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing existing stakeholders, observing homestays in the study area and studying documents related to the Homestay program and tourism digitizing. The results of the study show that 1) The homestay program within smart tourism framework in Tanjung Lesung is based on driving the economy and welfare of the host community; 2) Implementation of the homestay facilities development within smart tourism framework in Tanjung Lesung is carried out in four stages: conversion, renovation, revitalization, and new development; 3) The application of smart tourism in Tanjung Lesung is done with information technology through marketing programs such as online market places; Pokdarwis and 10 pilot tourism villages in the Indonesia Tourism Exchange Program (ITX)

This research intends to obtain information about comprehensive picture about penta-helix synergy in realizing the concept of smart tourism in Dieng Central Java. This research uses a qualitative research design with phenomenographic approach that seeks to understand the perspective [1], thought, and experience of stakeholders regarding the synergy among stakeholders (penta-helix) in realizing smart tourism in Dieng Central Java. The results show that there are a number of problems related to the synergicity in the application of smart tourism in Dieng, among others, because there is no common vision of stakeholders and the cooperation and coordination between tourism actors, government and related stakeholders has not been established. The quality of human resources, especially competence in the field of IT, including basic knowledge of smart tourism to all stakeholders is also one of the main problems in implementing smart tourism. The efforts of local government in solving the problems that arise concerning the synergicity in the application of smart tourism in Dieng, Wonosobo Regency among others is to optimize the use of internet network to promote the tourist area of Dieng. In addition, the office as regulator also tries to make regulation and socialization in the implementation of smart tourism through digitalization to all stakeholders. The key factors in the successful implementation of smart tourism in Dieng Wonosobo, among others the unity of vision, mutual commitment and coordination among stakeholders.

This study intends to obtain comprehensive information of strategic partnerships between stakeholders in the development of in the Gubugklakah Tourism Village, Malang Regency – East Java. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing penta-helix stakeholders, observations to the potential tourism objects and how the implementation of partnership strategies there, and studying all documents related to Gubugklakah Tourism Village strategies and policies. The results showed that 1). the strategy & policy development direction of the Gubugklakah Tourism Village is to make the Tourism Village managed professionally using a business approach that involves all stakeholders in a penta-helix framework, with the ultimate goal of mutual prosperity; 2). stakeholder participation involved in the development of the Gubugklakah Tourism Village in the concept of strategic partnership has been going well which is characterized by cohesiveness based on the principle of mutual trust, openness, mutual need, and mutual benefit; 3). the efforts made in the problem of strategic partnership are applying the five concepts of tourism village management, namely leadership, profit sharing system, product innovation, partnership, and marketing through a personal and familial approach.

This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews with key informants, major informants and supporting informants using criterion sampling technique. Observations, document reviews, and literature studies were also carried out to confirm the validity of the data by triangulation. Data were analyzed using analytical techniques in accordance with the stages of social media marketing planning using the SOSTAC approach with SWOT analysis and social media analysis tools, namely Hootsuit, Socialblade, Facebook Analytic, Instagram Insight, and Youtube Studio (Youtube Analytic). This study produced 15 strategies, 21 tactics, and 24 action plans for social media marketing strategic plan.

Penelitian ini bertujuan untuk merancang pengelolaan interaksi media sosial di Selasar Sunaryo Art & Space. Metode yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kualitatif. Sedangkan teknik pengumpulan data yang digunakan adalah wawancara dan observasi, yang nanti hasilnya akan dianalisis menggunakan model analisis Miles & Huberman dan diuji keabsahannya menggunakan triangulasi sumber. Hasil penelitian menunjukan bahwa kurangnnya interaksi di sosial media dari Selasar Sunaryo Art & Space dikarenakan belum adanya divisi khusus yang menangani sosial media, yang menyebabkan kualitas dan kuantitas kapasitas sumber daya manusia dalam mengelola sosial media belum cukup optimal. Untuk itu Selasar Sunaryo Art & Space disarankan untuk membentuk divisi khusus yang menangani sosial media dan membuat konten-konten yang dapat menjalin interaksi dengan audiens (khalayak).

Penelitian ini bertujuan untuk mengembangkan sistem informasi yang khusus memfasilitasi interpretasi koleksi museum agar dapat mengoptimalkan penyampaian informasi koleksi yang pada akhirnya dapat memberikan pengalaman lebih kepada pengunjung. Metode penelitian menggunakan pendekatan kualitatif dengan teknik analisis System Development Life Cycle (SDLC). Pengumpulan data dilakukan melalui studi dokumentasi, wawancara, dan observasi pada masing-masing aspek pengembagan SDLC. Penelitian ini menghasilkan sistem informasi berupa fasilitas interpretasi berbasis QR Code yang terhubung dengan konten informasi dalam flatform website yang berisi informasi mengenai tema-tema koleksi seperti deskripsi, lokasi temuan dan klasifikasi koleksi yang akan menambah augmented experience bagi para pengunjung Museum Negeri Sri Baduga.

This study aimed to examine the impact of immersive experiences on Gen-Z in Indonesia and their repurchase intention of virtual heritage tours. Based on a recent suggestion to explore the effects of Mixed Reality on visitor experience, an e-questionnaire was distributed digitally through platforms such as WhatsApp, Instagram, Facebook, and TikTok. Convenience sampling method was used to collect data from 128 respondents. The findings indicated that Gen-Z in Indonesia expressed an intention to repurchase virtual heritage tours after experiencing at least one high-quality tour. The quality of the virtual heritage tour was determined by its ability to create a virtual environment that mimics a real environment and stimulates users' physical senses, as well as the quality of its content. These two factors were found to be the most significant indicators of a successful virtual heritage tour. The findings have practical implications for heritage management, including the use of immersive technology as an alternative way for users to experience heritage sites and to mitigate overtourism. Additionally, this study contributes to the fields of Information and Communication Technology and Tourism, specifically virtual tours and Indonesia. Further research may investigate other factors that may influence Gen-Z's repurchase intention of virtual heritage tours.