UNWTO states that the record of the length of stay of tourists in most tourist destinations in the world tends to be low and decreasing. In line with this issue, Kebumen Regency is recorded to have a low tourist length of average stay duration, which is 0.54 days until the end of 2019. The tourists’ length of stay is closely related to the acceptance of the destination expenditure, and an increase in tourist stays can be a solution for Kebumen Regency which is noted to be the poorest district in Central Java. This research is intended to find the level of influence of destination attribute variables on the tourists’ length of stay variables. In describing the required attributes, used ten attributes of tourist destinations, namely infrastructure, superstructure, accessibility, activities/ events, local culture, physiography, destination management, service quality, hospitality, and place attachments. In this study, a descriptive method with a quantitative approach is used to obtain a detailed description of the actual conditions of the Kebumen destination attributes and their effect on the length of stay of tourists from the measured sub-variables. The result is found that destination attributes have a significant effect on the tourists’ length of stay in Kebumen with a coefficient of determination (magnitude of influence) of 68.8%. The attributes considered in good condition by the respondents are infrastructure, superstructure, accessibility, physiography, destination management, service quality, and hospitality attributes. On the contrary, more intense and comprehensive development is still needed on the activities/ events, local culture, and place attachments attributes.
This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews with key informants, major informants and supporting informants using criterion sampling technique. Observations, document reviews, and literature studies were also carried out to confirm the validity of the data by triangulation. Data were analyzed using analytical techniques in accordance with the stages of social media marketing planning using the SOSTAC approach with SWOT analysis and social media analysis tools, namely Hootsuit, Socialblade, Facebook Analytic, Instagram Insight, and Youtube Studio (Youtube Analytic). This study produced 15 strategies, 21 tactics, and 24 action plans for social media marketing strategic plan.
The application of smart cities has become a trend in regional planning in Indonesia. The current condition of urban development planning is more focused on environmental and social aspects of sustainability of the problems of today which are directly related to problems urban. Such as the decline in the quality of public services, the reduced availability of land settlements, road congestion, difficulty finding parking spaces, increased consumption of energy, waste pollution, increased crime rates, and other social problems. Thus, to be able to solve these problems, planning is needed One of the smarter developments is through smart cities. One of the development sectors which has become a priority for the last 5 years is the tourism sector. Where in the field tourism is known as the Smart Tourism concept. In Indonesia Smart City Index Year 2018, the city of Yogyakarta is ranked third in the medium city category. So that this research in the end will answer the readiness of the City of Yogyakarta as a Smart Tourism Destination. This research is based on three variables, namely, smart service, smart marketing, and smart service management. In this study, the researcher used a qualitative descriptive analysis. Study This study was conducted on July 30, 2019, to August 10, 2019. Participants in the study It is divided into two, namely enterprise and government. Enterprise participants include Museum Fort Vredeburg, Smart Park, Aisya Tour, Zaza Tour, Cabin Hotel, Paku Mas Hotel, Hamzah Batik, Beringharjo Market, and for the government, namely the Yogyakarta City Tourism Office. Results from this study show that enterprises and governments are still not ready to become smart tourism destinations. The results of this study are expected to be an input for the enterprise and the government in the city of Yogyakarta to be able to implement smart tourism in the future
Ministry of Tourism and Creative Economy attempted tourism recovery after Covid-19 outbreak that rippled throughout the world by developing Virtual Tour which was implemented by travel agents and many tourism destinations in Indonesia, including the National Museum of Indonesia. In this study, the researcher aimed to identify the performance of Virtual Tour in the National Museum of Indonesia and to see whether it influences the tourists' visit intention. Using a quantitative research approach and explanatory research method, the researcher collected samples from 150 tourists within August 3rd – 16th 2021 who had previous experiences with the Virtual Tour in the National Museum of Indonesia. through online questionnaire distribution. The technique used was convenience sampling that later would be processed with simple linear regression. Samples taken through online questionnaire distribution in this study were then collected and analyzed using a classical assumption test. The results of this study indicated that the Virtual Tour to the National Museum of Indonesia is perceived as useful, entertaining, and easy to use and Virtual Tour has a 6.2% influence on Visit Intention to the National Museum of Indonesia.
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