Smart Tourism: Aksentuasi Kesiapan Homestay di Kawasan Ekonomi Khusus Tanjung Lesung, Pandeglang-Banten

Abstract

This study intends to obtain comprehensive information about Homestay facilities readiness within the Smart Tourism development framework in Tanjung Lesung Pandeglang, Banten. This study uses a qualitative research design with a phenomenographic approach. Data collection was carried out by interviewing existing stakeholders, observing homestays in the study area and studying documents related to the Homestay program and tourism digitizing. The results of the study show that 1) The homestay program within smart tourism framework in Tanjung Lesung is based on driving the economy and welfare of the host community; 2) Implementation of the homestay facilities development within smart tourism framework in Tanjung Lesung is carried out in four stages: conversion, renovation, revitalization, and new development; 3) The application of smart tourism in Tanjung Lesung is done with information technology through marketing programs such as online market places; Pokdarwis and 10 pilot tourism villages in the Indonesia Tourism Exchange Program (ITX)

Developing Malaysia's Smart Community-Based Tourism Model

“…Cheuk et al (2017) posited some of the challenges of ICT faced by community in Ba'kelalan, Sarawak including website that has not been updated, non-utilised website where promotions were mainly from word-of-mouth rather than digital means. In Indonesian setting, similar studies can be found by and Jannah, Chozin and Anggara ( 2019) and Hidayah and Suherlan, (2020). Hidayah and Suherlan (2020) assert in their studies that readiness of homestay destination depends on the synergistic efforts of all parties including providing access and infrastructures, training, and awareness programs with tourism stakeholders.…”

“…In Indonesian setting, similar studies can be found by and Jannah, Chozin and Anggara ( 2019) and Hidayah and Suherlan, (2020). Hidayah and Suherlan (2020) assert in their studies that readiness of homestay destination depends on the synergistic efforts of all parties including providing access and infrastructures, training, and awareness programs with tourism stakeholders.…”

“…The study on smart tourism juxtaposed with CBT in Malaysia is limited as the only few studies can be found in Indonesian and Malaysian context. Hidayah and Suherlan (2020) studied the readiness of homestay where smart tourism is expected to help leverage the homestay business in the village. Studies by Jannah, Chozin and Anggara (2019) investigates how Pokdarwis, a tourism conscious group to solve sustainability of Paranghitis Sand Dunes through smartness such as smart economy, smart people, and smart people.…”

“…One of the challenges faced by homestay owners are barriers to language as some of the websites are in native Malay language only. Hidayah and Suherlan (2020) and Cheuk, Atang, Lo, and Ramayah (2017) denote the problem of homestay owners in operating and maintaining websites of the villages due to lack of digital skills and awareness. There is also problem of digital divide in rural areas (Minghetti & Buhalis, 2010).…”

Smart tourism: the role and synergies of stakeholders

“…The micro-environment, which includes social and cultural conditions and the macro-environment of the destination, including technologies, ecology, economic and political conditions, are also likely to influence the pace of smart tourism adoption in the future (Hidayah et al, 2022). Buhalis (2020) and Hidayah and Suherlan (2020) suggested that the use of smart tourism destination concepts requires stakeholders that are interconnected with supportive technology platforms. This facilitates the creation and promotion of tourism experiences in real time, increases the efficiency of destination management, e.g.…”