Abstract:This study aimed to examine the impact of immersive experiences on Gen-Z in Indonesia and their repurchase intention of virtual heritage tours. Based on a recent suggestion to explore the effects of Mixed Reality on visitor experience, an e-questionnaire was distributed digitally through platforms such as WhatsApp, Instagram, Facebook, and TikTok. Convenience sampling method was used to collect data from 128 respondents. The findings indicated that Gen-Z in Indonesia expressed an intention to repurchase virtua… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.