This study aims to examine the importance of e-commerce adoption and entrepreneurial orientation in Micro, Small, and Medium Enterprises (MSME)'s performance. A purposive sampling procedure was employed to recruit 150 MSME's entrepreneurs from three districts of Jambi province, Indonesia. The findings show that e-commerce adoption significantly affects the sustainability of MSME business performance, while entrepreneurship orientation moderates these two variables. The findings could be used to identify and map customers' preferences of e-commerce adoption and entrepreneurship orientation in order to improve MSME's performance. Furthermore, these findings could be a source of information for the government in formulating policy concerning the MSME.

Indonesia is the fourth most populous country in the world, after China, India and the United States, with a population of 2018 of around 267 million. The increase in the average population will be a major contributor to the growth of the food and beverage industry. Today's mobility of people is getting higher so it consumes food outside the home. Restaurant products are determined by five factors, namely food and beverage factors, service factors, hygiene and hygiene factors, price factors and atmospheric factors, whereas based on the activities and food or drinks served, restaurants are classified into twenty types ranging from A'la carte restaurant to main dining room. The objectives of this study are: (1) to analyze the effect of food quality, price, service quality and partial perceived value on customer satisfaction; (2) partially analyze the influence of food quality, price, service quality and perceived value on customer loyalty; (3) analyze customer satisfaction mediation due to the influence of food quality, price, service quality and perceived value on customer loyalty. The sample was determined using the Slovin formula of 100 respondents. Survey method with descriptive and quantitative analysis. The analytical tool used in this study is the smartpls application version 3.0. The results of the study note that food quality, price, service quality and perceived value affect customer satisfaction, food quality, price, service quality and perceived value affect customer loyalty and customer satisfaction can mediate the relationship between food quality, price, service quality and perceived value towards customer loyalty.

The purpose of this study was to identify the effect of e-service quality on consumer trust in Go-Ride online motorcycle taxi users in the Go-Jek application in Jambi City. identify the influence between e-service quality and consumer trust in the decisions of Go-Ride online motorcycle taxi users in the Go-Jek application in Jambi City and identify the influence of e-service quality on Go-Ride motorcycle taxi users' decisions on the Go-Jek application through consumer trust in Jambi City. The population of this study was the people of Jambi city while the sample was the people of Jambi city who more than once used the Go-Jek service as many as 150 people. The data method uses path analysis. The results of the study revealed that e-service quality had a significant influence on consumer trust in Go-Ride online motorcycle taxi users in the Go-Jek application in Jambi City, e-service quality and consumer trust had a significant influence on Go-ojek online motorcycle users' decisions. Ride on the Go-Jek application in Jambi City and e-service quality had a significant influence on consumer trust in Go-Ride online motorcycle taxi users in the Go-Jek application through consumer trust in Jambi City

Advances in technology and modern lifestyle makes many emerging companies based financial technology (fintech), which offers various facilities through the application of e-based money where consumers are increasingly spoiled for culinary choice is especially promising business. This study aimed to determine the effect of the use of marketing strategies culinary SMEs belonging to the culinary application providers gofood and grabfood on its business performance through customer satisfaction service user business applications. Gofood and grabfood is a leading provider of Indonesia's biggest culinary applications so that users of these applications are very many in number. This study uses a sampling method in which samples used were 110 respondents business owners (business customers), which are small and medium businesses that have joined and cooperated with gofood and grabfood applications. This study has found that there is a direct or indirect effect of a positive and significant marketing strategy in which direct influence on the performance of SMEs has a percentage of 15.76%, while the influence of marketing strategies on the performance of SMEs through business customer satisfaction by 11.46%, while the influence overall 84.9%. From the research, it is recommended businesses (SMEs) can be more creative in creating a product presentation, updating prices, and provide promotional package that is more diverse and this strategy was evaluated in a certain period of time, other than that businesses can utilize the features of merchant review to assess the results business in the eyes of end consumers and improve the brand image of their business.

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.

Pengembangan produk daerah dapat meningkatkan usaha bagi UMKM. Promosi terhadap suatu produk dapat menjadikan suatu produk menjadi produk unggulan khas daerah. Mitra kegiatan pengabdian ini adalah Kelompok Usaha Mutiara Indah Bersama di Kelurahan Tengah Kecamatan Pelayangan Kota Jambi. Permasalahan mitra yang menjadi sasaran adalah lemahnya pemahaman mitra mengenai promosi produk, belum tersedianya media promosi untuk mengenalkan produk, belum tersedianya kemasan untuk produk dan lemahnya pengetahuan mitra dalam desain kemasan produk agar menarik. Tujuan pengabdian ini adalah meningkatan kemampuan mitra dalam melalukan kegiatan promosi melalui media sosial dan membuat serta mendesain kemasan produk kuliner khas Jambi agar lebih menarik. Pencapaian tujuan dilakukan dengan menggunakan metode ceramah, tutorial dan diskusi. Hasil kegiatan pengabdian kepada masyarakat ini, memberikan solusi terhadap mitra berupa peningkatan pemahaman dan keterampilan pada kegiatan promosi, tersedianya kemasan yang higienis, bersih dan rapih, tersedianya merek pada kemasan dengan desain yang menarik dan informasi yang lengkap serta tersedianya media sosial sebagai media pada mitra dalam melakukan kegiatan promosi

Kerupuk dari olahan ikan merupakan salah satu jenis camilan sehat yang populer di masyarakat. Berbagai jenis kerupuk dihasilkan UMKM di Kecamatan Pelayangan.  Salah satu produk olahan ikan adalah kerupuk panggang. Saat ini perkembangan industri kecil kerupuk panggang   belum menunjukkan perkembangan yang baik disebabkan permasalahan pada  aspek produksi, manajemen dan teknologi. Mitra dalam kegiatan PPM ini adalah Kelompok Usaha Melati di Kecamatan Pelayangan Kota Jambi. Tujuan kegiatan ini adalah mengembangkan diferensiasi  produk makanan olahan ikan untuk meningkatkan kinerja usaha melalui penerapan Teknologi Tepat Guna (TTG). Pelaksanaan PPM ini adalah pemberian alat panggang, tempat penyimpanan ikan segar,  membantu proses perizinan dan memaksimalkan manajemen usaha. Metode yang digunakan adalah metode sosial dan partisipatif dengan memberikan pelatihan dan pendampingan manajemen  usaha kepada mitra serta pemberian bantuan alat penunjang kinerja usaha. Setelah kegiatan PPM dilakukan terjadi peningkatan kemampuan mitra dari aspek manajemen usaha, kualitas produk yang semakin baik dan tingkat penjualan produk yang meningkat.

Hari Belanja Online Nasional ( Harbolnas ) merupakan suatu perayaan yang diciptakan idEA (Asosiasi E-commerce Indonesia) guna mendorong dan mengedukasi masyarakat Indonesia mengenai kemudahan berbelanja secara online. Menurut Menteri Komunikasi dan Informatika, pada tahun 2018 sebanyak 6,5 juta pelaku usaha mikro, kecil dan menengah (UMKM) yang terlibat dalam kegiatan harbolnas. E-commerce sendiri menimbulkan perubahan perilaku pembelian konsumen menjadi impulse buying, yaitu melakukan pembelian yang tidak direncanakan (Natasya, 2016). Metode penarikan sampel purposive sampling yaitu konsumen yang pernah melakukan transaksi saat harbolnas. Metode analisis yang digunakan deskriptif kualitatif dengan alat analisis Cross Tabulation. Temuan dalam penelitian ini yaitu faktor yang paling mempengaruhi impulse buying konsumen online store saat moment harbolnas adalah emosi, yaitu keinginan untuk menunjukan jati diri.     Kata Kunci : e-commerce, impulse buying, HARBOLNAS