Technology-based human capital management, such as digital applications, is part of efforts to maximize the marketing of small business products and services. It discusses the management of science and technology-based marketing innovations that need to be encouraged. This study discusses the role of human resource management and its advantages in the technology sector to support the development of small business marketing so that people's businesses can continue to be sustainable and support the increase in the country's foreign exchange. This study also analyzes the data on the drivers of MSMEs based on technology innovation that we collect from various scientific reports and technology studies from various application contexts in the field. We collect data electronically from several scientific publications in the form of books and other literature, which we analyze with a phenomenological approach to get valid findings. We propose a technology-laden HR management model for business people, especially the marketing of small business products in Indonesia, transitioning from traditional marketing to innovative strategies that can be continuously supported. The results of this analysis will later assist in studying marketing innovation updates for small business products and services in future HR studies and training.
Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
The primary objective of this investigation is to explore how leadership style, remuneration, and drive affect employee performance. The research was conducted on employees utilizing the convenience sampling method. Multiple regression was utilized as the statistical examination. The study has four core goals: firstly, to examine the influence of leadership style on employee performance; secondly, to assess the impact of remuneration on employee performance; thirdly, to scrutinize the effect of drive on employee performance; and fourthly, to investigate the impact of leadership style, remuneration, and drive on employee performance. The findings of this study indicate that there is a simultaneous effect on the variable on buying decisions. It is apparent that the significant value is less than 0.05, and the f-count value is higher than the f-table. Moreover, the results of this study demonstrate that the t-count value for the leadership style variable, remuneration, and drive is greater than the t-table, indicating that there is an effect on employee performance. The determination test shows that 72% of the independent variables influence the dependent variable, while 28% is influenced by other variables that are not included in this regression analysis, such as organizational culture, skills, job satisfaction, and others.
Tujuan penelitian ini untuk membuktikan pengaruh saluran distribusi terhadap penjualan jasa. Metode penelitian yang digunakan metode deskriptif kuantitatif yaitu jenis penelitian yang bertujuan untuk menguji teori sehingga diperoleh hasil yang memperkuat penelitian sebelumnya. Teknik pengumpulan data melalui observasi dan penyebaran kuesioner. Hasil penelitian menunjukkan pelaksanaan saluran distribusi pada Perusahaan Ekspedisi sudah baik. Walaupun masih ada hambatan-hambatan yang dihadapi oleh perusahaan dalam pelaksanaan saluran distribusi. Berdasarkan analisis dapat diambil kesimpulan bahwa variable unobserved yang paling mempengaruhi penjualan jasa adalah Variabel keamanan barang sebesar 71%. Sedangkan Variabel yang kurang ,mempengaruhi saluran distribusi adalah Variabel lama pengiriman barang sebesar 15%. Sedangkan Variabel Saluran distribusi mempengaruhi penjualan jasa yaitu sebesar 58%. Dengan asumsi variable saluran distribusi mendukung sepenuhnya terhadap variable penjualan jasa. Saran-saran yang dapat peneliti kemukakan untuk meningkatkan penjualan sebaiknya perlu diadakan survey pasar sehingga akan diketahui sejauh mana konsumen dapat merasa terlayani dengan baik. Perlu adanya peningkatan keamanan sewaktu mengirim barang. Sehingga konsumen ketika melakukan pengiriman barang diharapkan barang tetap terjaga dengan baik dan cepat sampai ke tujuan.
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