Model Performance Supported SMEs Strategy-Based Applications Through E-Money Gofood Business Customer Satisfaction and Grabfood

Abstract

Advances in technology and modern lifestyle makes many emerging companies based financial technology (fintech), which offers various facilities through the application of e-based money where consumers are increasingly spoiled for culinary choice is especially promising business. This study aimed to determine the effect of the use of marketing strategies culinary SMEs belonging to the culinary application providers gofood and grabfood on its business performance through customer satisfaction service user business applications. Gofood and grabfood is a leading provider of Indonesia's biggest culinary applications so that users of these applications are very many in number. This study uses a sampling method in which samples used were 110 respondents business owners (business customers), which are small and medium businesses that have joined and cooperated with gofood and grabfood applications. This study has found that there is a direct or indirect effect of a positive and significant marketing strategy in which direct influence on the performance of SMEs has a percentage of 15.76%, while the influence of marketing strategies on the performance of SMEs through business customer satisfaction by 11.46%, while the influence overall 84.9%. From the research, it is recommended businesses (SMEs) can be more creative in creating a product presentation, updating prices, and provide promotional package that is more diverse and this strategy was evaluated in a certain period of time, other than that businesses can utilize the features of merchant review to assess the results business in the eyes of end consumers and improve the brand image of their business.

Key adaptations of SME restaurants in Malaysia amidst the COVID-19 Pandemic

“…This has led to the growing popularity of being on food delivery platforms such as Grabfood, PetChef, Dahmakan, Bungkusit, RunningMan, Deliveroo, and FoodPanda promoting to a broader audience (Rathod, Khadke, Wakode, Ubnare, & Shinde, 2018;Trupthi, Rakshitha Raj, Akshaya, & Srilaxmi, 2019). On the other hand, restaurants have also utilised last-mile delivery providers such as Goget, Lalamove, and Mr.Speedy to deliver cooked meals for frequent consumers (see, Ekasari et al, 2019). This outbreak also continues to be an open problem that affects up-scale restaurants that are more accustomed to serving customised courses on fine-china bones rather than Chicken Au Poivre in Styrofoam boxes, and this may seem incongruous (Choo, 2020).…”

Sustainable Housing Development in China: Does Financial Institutions Overcome the Risks and Challenges to Sustainable Housing?

“…Previous studies recommended to examine the quality of the questionnaire and data collected through questionnaire (Ekasari et al, 2019;Hair Jr et al, 2014). Therefore, this study examined the reliability and validity of the questionnaire by using Partial Least Square (PLS).…”

The Relationship Between Perceived Factors Related to Consumers’ Purchase Intention Towards Online Food Delivery

“…As a result, food delivery platforms such as Grabfood, FoodPanda, Dahmakan, Bungkusit, RunningMan, Deliveroo, and PetChef have grown in popularity, promoting to a wider audience (Rathod et al, 2018;Trupthi, et al, 2019). On the other hand, restaurants have utilized last-mile delivery services like Goget, Lalamove, and Mr.Speedy to deliver prepared meals to regular customers (Ekasari et al, 2019). According to Datuk Seri Mustapa Mohamed, Minister in the Prime Minister's Department (Economy) as reported on Bernama, Malaysia's online food delivery service market is forecast to expand 17.9% annually to meet revenue of US$370 million in four years.…”