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Purpose-the increasing of SME number in Indonesia is not followed by the increasing of business performance, although various managerial and entrepreneural tranings, as well as busniness advocations has been given intensively by government. The objective of this research is to analise the impact of entrepreneural orintation, market orientation, managerial skill,and entrepreneurship training on SMEs business performance. Design/methodology/ approach-the approach used is survey method. Data gathered from 200 respondents accross for districts or city in Jambi Province, and Structural Equation Modelling (SEM) used as analysing tool. Findings-this research find that the business performance is influenced by the level of entrepreneural orientation and the attending of entrepreneurship training. Management skill is the intervening variable between entrepreneurship traning and business performance. The result also find that market orientation is an intervening for the relationship between entrepreneural orientation and business performance.

In the industrial era of 4.0, digital and physical changes are inevitable, as well as for Small and Medium Enterprises (SMEs). The majority of SMEs in Jambi Province have not conducted digital technology as marketing strategy for the expansion of their market share. The purposes of this research were: (1) analyzing the impact of entrepreneurial orientation on SMEs' business performance, (2) analyzing the influence of market orientation with e-commerce adoption towards SMEs' business performance (3) interpreting the e-commerce adoption and market orientation impacts on SMEs' business performance. The research design uses the mix method of qualitative and quantitative. The data was collected in form of primary and secondary data. The data analysis technique used Structural Equation Model (SEM) by using SmartPLS3 program. Samples of this study consist of 250 SMEs who had already used digital e-commerce technology in Jambi Province. The result of data analysis indicated that there was a significant influence of entrepreneurial orientation, market orientation and e-commerce adoption on SME's business performance in Jambi Province. We believe that entrepreneurial orientation, market orientation and e-commerce adoption model in this study will have positive implication in both managerial and academic aspects.

The success of an entrepreneur orientation from an Islamic perspective is not only measured in material success but also in a growing business. Muslimah entrepreneur needs passion and alertness in entrepreneurship to help to shape an entrepreneurial optimism and make decisions as well as business development efforts. The aims of the research are (1). Analyzing the influence of entrepreneurial passion on entrepreneurial alertness (2). Analyzing the influence of entrepreneurial alertness on Islamic entrepreneurial orientation (3). Analyzing the influence of entrepreneurial passion on Islamic entrepreneurial orientation. Data were collected from a sample of 86 Muslimah entrepreneurs from the Association of Muslimah Entrepreneurs in Jambi Province. Data collection is carried out using a questionnaire as the instrument research. Moreover, path analysis is used to analyze the influence of each variable studied. The results showed that there is a positive and significant influence between: entrepreneurial passion on entrepreneurial alertness, entrepreneurial alertness on Islamic entrepreneurial orientation, and entrepreneurial passion on the Islamic entrepreneurial orientation of Muslimah entrepreneurs. Research implementation will enhance the passion and alertness of Muslimah entrepreneurs and it suggests further studies to strengthen the model of research particularly in terms of Islamic entrepreneurship perspective.

Tujuan penelitian ini adalah untuk mengetahui pengaruh Electronic word of mouth terhadap keputusan pembelian dengan kepercayaan konsumen sebagai mediasi pada marketplace shopee di Kota Jambi. Pengumpulan untuk mendapatkan data menggunakan survei dengan memberikan kuesioner yang kepada 100 responden yang berada di Kota Jambi. Untuk menguji data menggunakan alat analisis Smart PLS 3. Hasil yang didapatkan pada penelitian menunjukkan bahwa Electronic word of mouth berpengaruh langsung dan signifikan terhadap keputusan pembelian, Electronic word of mouth berpengaruh terhadap kepercayaan konsumen, kepercayaan berpengaruh terhadap keputusan pembelian, kesimpulan dari pengaruh mediasi penelitian ini adalah kepercayaan konsumen mampu memediasi variabel Electronic word of mouth terhadap keputusan pembelian konsumen pada marketplace shopee

This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.

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Perkembangan smartphone telah banyak merubah dan menggeser perilaku dan gaya hidup berbelanja dari masyarakat, terutama dalam berbelanja secara online melalui aplikasi E-Commerce. Anjuran pemerintah untuk mengurangi interaksi secara langsung dan himbauan untuk stay at home yang disebabkan Pandemi COVID-19 menjadikan belanja online menggunakan Aplikasi E-Commerce menjadi pilihan masyarakat untuk dapat memenuhi barang dan jasa yang dibutuhkan. Penelitian ini bertujuan untuk mengetahui dan menganalisis dampak E-Service Quality terhadap E-Satisfaction, dampak E-Trust terhadap E-Satisfaction, dampak persepsi resiko terhadap E-Satisfaction, dampak E-Satisfaction terhadap repurchase intention dan dampak E-Service Quality, E-Trust, dan persepsi resiko terhadap repurchase intention yang dimediasi oleh E-Satisfaction dalam menggunakan aplikasi E-Commerce dimasa pandemic COVID-19 pada penduduk Kota Jambi usia produktif. Jenis penelitian ini adalah penelitian kuantitatif dengan desain kausalitas. Jenis data yang digunakan adalah data primer dan data sekunder yang diperoleh dari kuesioner dan studi pustaka. Populasi dalam penelitian ini adalah seluruh penduduk Kota Jambi usia produktif yang telah menginstall aplikasi E-Commerce pada smartphone-nya dan minimal telah pernah berbelanja secara online menggunakan aplikasi E-Commerce sebanyak dua kali selama masa pandemic COVID-19. Sampel penelitian ini sebanyak 100 orang, dengan metode pengambilan sampel menggunakan metode nonprobability sampling dengan teknik sampling incidental. Alat analisis yang digunakan dalam penelitian ini adalah SmartPLS 3.00. Hasil penelitian menunjukkan bahwa dampak E-Service Quality berpengaruh positif dan signifikan terhadap E-Satisfaction, E-Trust berpengaruh positif dan signifikan terhadap E-Satisfaction, persepsi resiko berpengaruh positif dan signifikan terhadap E-Satisfaction, E-Satisfaction berpengaruh positif dan signifikan terhadap repurchase intention, dan E-Service Quality, E-Trust, dan persepsi resiko berpengaruh positif dan signifikan terhadap repurchase intention yang dimediasi oleh E-Satisfaction.