DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA?

Yacob, Syahmardi; Octavia, Ade; Mayrina, Mayrina; Handri, Handri

doi:10.18374/ijbr-18-2.6

Cited by 2 publications

(3 citation statements)

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“…Peran mediasi keunggulan kompetitif pada kinerja bisnis UKM telah dijelaskan pada studi sebelumnya oleh Zhou, Brown, & Dev (2009), Yacob, Octavia, Mayrina & Hasan (2017), dan diperkuat penelitian Nurlina & Darsono (2017). Temuan studi Sutapa, Mulyana, & Wasitowati (2017) menyatakan inovasi memiliki pengaruh yang signifikan terhadap keunggulan dan kinerja kompetitif, dan selanjutnya, keunggulan kompetitif memiliki pengaruh yang signifikan terhadap kinerja perusahaan.…”

Section: Tinjauan Literatur Dan Hipotesisunclassified

“…Hal ini sesuai dengan pendapat Porter (2008) keunggulan bersaing berkelanjutan merupakan keunggulan yang tidak mudah ditiru sehingga membuat suatu perusahaan dapat merebut dan mempertahankan posisinya sebagai pemimpin pasar. Selain itu sejalan dengan pernyataan Yacob et al (2017), bahwa perusahaan yang mampu menciptakan keunggulan kompetitif akan memiliki kekuatan untuk bersaing dengan perusahaan lain karena produknya tetap diminati oleh pelanggan. Hasil studi ini memiliki kesamaan dan memperkuat penelitian sebelumnya Budiastuti & Versia (2011) , Zhou et al (2009, dan Tobing et al (2018) bahwa keunggulan bersaing memiliki pengaruh yang signifikan terhadap kinerja bisnis.…”

Section: Diskusiunclassified

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Peran mediasi keunggulan kompetitif pada faktor determinan kinerja bisnis UKM di sentra tenun batik di Jawa Tengah

Asyhari

Pudjihastuti

Kurdaningsih

2018

JSB

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Industry era 4.0 poses challenges for Small and Medium Enterprises (SMEs) to expand their business into the global market, but there are still many obstacles related to resources and technology readiness. This study aims to analyze the influence of business strategy quality, seller behavior ethics, process innovation, entrepreneurship orientation perspective, and business environment adaptability toward SMEs' business performance. This study uses a quantitative approach to investigate the mediation role of competitive advantage. The sample that used in this study is 80 SMEs' batik center entrepreneurs in Central Java, which taken uses purposive sampling method. The data are analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that business strategy quality and seller behavioral ethics partially positive effect on competitive advantage. The second finding shows the business strategy quality, seller behavior ethic, process innovation, entrepreneurship orientation perspective, business environment adaptability, and partial competitive advantage positively affect business performance. This study expected contributes to the theoretical development, especially for strategic management.

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Section: Tinjauan Literatur Dan Hipotesisunclassified

Section: Diskusiunclassified

Peran mediasi keunggulan kompetitif pada faktor determinan kinerja bisnis UKM di sentra tenun batik di Jawa Tengah

Asyhari

Pudjihastuti

Kurdaningsih

2018

JSB

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“…To maintain their market, several companies implement various strategies that are planned and directed to win the competition and produce good marketing performance, by knowing needs, meet the needs and tastes of consumers (Rodriguez & Morant, 2016) The marketing concept is used to measures the extent to which market achievements have been achieved by a product produced through the strategies by company (Bakti & Harun, 2011)The company's strategy is always directed to produce good marketing performance (such as sales volume and sales growth rate) as well as good financial performance. (Yacob et al, 2017) stated that companies that are able to create a Mulyadi 1 , Koko Bustami 2 , Imam Malik 3 , Lakharis Inuzula 4 competitive advantage will have the power to compete with other companies because their products are still in demand by customers. So that companies are able to survive in the midst of high market competition.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Product Innovation and Market Orientation on Sales Performance in the Home Industry Keripik in Bireuen District

Mulyadi

Bustami

Malik

et al. 2021

e-mabis: j.econ.manaj.bus

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The purpose of this research is to know the effect of product innovation and market orientation on sales performance and impact to the productinnovation in the Home Industry Keripik in Bireuen District. The result of research should be use full in practical nor theoretical, that substance on marketing development management, the specific is entrepreneur ‘home industry Keripik Bireuendistrict to increase product innovation, market orientation and sales performance. The methods of research use Quantitative Research, with the nature descriptive research and verivicative. Data collecting through questioner with field study technique, the sampling census. The field data collecting is carry on 2021. The statistic analysis technique to test the hypothesis use analysis and sobel test. Basedon analysis result influence directly effect and not directly effect find that market orientation on product innovation have a positive influent and significant on sales performance in the Home product industry Keripik Bireuen District. Based on result mediation effect test results concluded that variable of innovation mediate on effect market orientation partial to sale performance Home industry Keripik Bireuen District. The mediate test result indicate all mediation.

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DO REALLY SOCIAL COMMERCE CREATING FOR COMPETITIVE ADVANTAGE ON SMALL MEDIUM ENTERPRISES (SMEs) BUSINESS PERFORMANCE IN INDONESIA?

Cited by 2 publications

References 0 publications

Peran mediasi keunggulan kompetitif pada faktor determinan kinerja bisnis UKM di sentra tenun batik di Jawa Tengah

Peran mediasi keunggulan kompetitif pada faktor determinan kinerja bisnis UKM di sentra tenun batik di Jawa Tengah

The Effect of Product Innovation and Market Orientation on Sales Performance in the Home Industry Keripik in Bireuen District

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