Community colleges have been challenged to increase their graduation, transfer, and general success rates. Because they serve the largest proportion of nontraditional students and students of color, their participation in programs to enhance the number of college graduates contributes to social equity and justice. One of the biggest obstacles has been students who enter the developmental pipeline and never emerge to the college level, and hence cannot qualify to graduate or transfer. This chapter speaks to several governmental and nongovernmental initiatives to assist developmental education students achieve academic success.
The article considers technology as a component of organization core capabilities. The technology is broadly described as a set of formalized knowledge. The main task of any technology is framed; this task involves determining the structure of a process and the methods by which its individual operations are carried out. The term "management technology" is defined. As opposed to the available definitions, the new one emphasizes a set of formalized knowledge about the implementation of the process of management in regard to the composition and sequence of its stages and operation, the list of input and output information on operations, the description of methods for obtaining and transforming input information and professional qualification requirements to managerial staff. It is proved that management technology allows managers to execute clearly coordinated actions without additional instructions via formalizing. It is justified that the knowledge of management technology should be formalized according to the logical patterns of the management process and its stages, reflecting the structure of the process and the relationship among its components. Using a special form of an information model -the informogram of the management process is suggested as a way of formalizing; it contains information on the composition and methods of executing each stage and operation. The stage of the management process, that is monitoring, is formalized. The composition of strategic monitoring operations is determined; these operations are scanning the external environment of the direct action, interpreting information on the external environment of the direct action, scanning the external environment of the indirect influence, identifying significant weak signals, scripting, composing industrial success factors. The logical pattern of the implementation of strategic monitoring and its informogram are suggested. They make up the monitoring technology as the stages of the management process and appear as the formalized knowledge of its implementation. Thus, the organizational routine describing the sequence of standard operations which provide an opportunity to coordinate the activities of management personnel is obtained.
The aim of the article is to substantiate the methodological approaches of scenario planning in the management of biofuel production development. The following methods were used in order to achieve the goal: cross-factor analysis, scenario planning method, expert methods, and scenario tree. The study analyzed primary energy consumption by economic sector and the total supply of primary energy by source, resulting in a declining supply of non-renewable energy sources such as oil, gas, coal and growing supply of biomass and waste, which was a source of biofuel production. The grouping of biofuel properties from the point of view of its attractiveness as an alternative energy resource was carried out. Factors that can negatively affect the pace of development of biofuel production are systematized. Dominant factors that had a critical impact on the development of biofuels have been identified: fluctuations in prices for electricity production in the traditional way, change in the popularity of greenhouse gas emission reduction programs, fluctuations in the use of electric vehicles, fluctuations in prices for fossil fuels, change in funding for programs to reduce environmental pollution and climate change. Stages of scenario planning with the use of cross-factor analysis were offered. A scenario tree model was formed. A matrix of cross-influence was constructed using expert evaluation and a scale of relations. The procedure of cross-influence and determination of dominant factors influencing the development of the activity “biofuel production” was proposed, which was characterized by the use of cross-factor analysis, which allowed assessing the probability of scenarios, establishing the interaction between them, and further calculating the expected effect from the implementation of measures. Applied research results and scenario assessments of the development potential of this area of activity can be used by entrepreneurs in the context of development and further implementation of investment projects for biofuel production.
The aim of the article is to substantiate the theoretical and methodological support for the formation and implementation of the content strategy of a construction company. The article considers the formation of content strategy, its place in the management of communications of the enterprise. The following methods were used in the course of the research: the method of statistical analysis (for the analysis of the tendency of the real estate market development of Ukraine); analysis, synthesis, logical and theoretical generalization – to specify the factors of supply and demand in the real estate market; graphical method, table method (to visualize the results of the study); method of calculating specific indicators of communicative activity (CPC (Cost Per Click), CPA (Cost Per Action), CTR (Click Through Rate)) for analysing trends in traffic to the company's website and identifying alternative sources of traffic. The specifics of developing a content strategy taking into account the peculiarities of the company's construction industry are shown. An analysis of trends in the real estate market of Ukraine is carried out based on official statistics. The dynamics of the volume of construction works is analysed, the housing price indices in Ukraine are determined and the factors of supply and demand in the real estate market are specified. The analysis of communicative efficiency of the web-system of the construction company is carried out, as a result of which, measures for improvement of management of its external communications by substantiation of variants of advancement on the Internet are developed. This is done by analysing trends in traffic to the company's website and identifying alternative sources of traffic. The developed measures will increase the efficiency of management of the construction company. The article proposed a procedure for analysing the web-system of a construction company based on attendance indicators and search activity, which allows identifying alternative sources of traffic and developing appropriate measures to manage communications of the enterprise in order to achieve their efficiency. The practical significance lies in the fact that the developed recommendations for the formation of the communication strategy of the construction company can be further used to intensify the promotion of the company's services in the real estate market and attract investment.
The article considered the process of forming an enterprise strategy in the following stages: analysis of the external and internal environment of an enterprise, formation of a system of enterprise goals, assessment of alternative development strategies and the choice of one of them, implementation of the chosen strategy, and adjustment of the strategy. It is proposed to analyze the external environment in accordance with the concept of the industry life cycle. The concept of the life cycle of the industry, in particular the main stages of development of the industry and the criteria that are the basis for their identification, has been investigated. It is proposed to use the scientific developments of Porter and use the following characteristics as criteria: behavior of buyers of products (services), changes in goods, the nature of competitive relations in the market, profits of enterprises in the industry and marketing activities. Accordingly, it is proposed to highlight the stages of the industry development: implementation, growth, maturity, decline. Alternative strategies of enterprise development at various stages of the industry life cycle are considered: the strategy for realizing the advantages of the pioneer, the strategy of change response, the strategy of change management, the strategy of stabilization, the strategy of reduction, the strategy for finding segments of steady demand, as well as the strategy of the "last time". The main characteristics of these strategies are studied. The analysis of the life cycle of the agricultural industry in Ukraine has been carried out and it has been established that according to most of the characteristics it is at the stage of maturity. The industry has established relationships between producers and business consumers, enterprises receive average profits and specialize in the production of certain types of agricultural products of sufficiently high quality, and there are processes of gradual ousting of competitors from the market. It is proposed to agricultural enterprises as a possible strategy to implement a stabilization strategy that best suits the conditions of the external environment.
The purpose of this article is to develop modern methodological approaches to strategic analysis of the competitiveness of educational products from the standpoint of management of higher education institutions to form a cost management strategy, make fuller use of resource potential and optimize curricula and areas of training professionals. The information base of the study was data on the composition and structure of expenses for preparation of one student, obtained as a result of a survey of 87 institutions of higher education in Ukraine for 2015-2018. Methodical and methodological base for calculating the cost of training one student of higher education institutions was the methodology developed by the State Educational and Scientific Institution “Academy of Financial Management”. Information on the cost of education, the cost of training one student in terms of individual specialties was used on the example of SHEI “Kyiv National Economic University named after Vadym Hetman” and obtained from the official website of the university. As a result of research the technique of the matrix analysis of an estimation of competitiveness of educational products which is based on a combination of indicative values of indicators is offered. It is proposed to carry out such an assessment on the basis of a two-dimensional matrix, and provide an analytical interpretation of the values of each cell of the matrix, which ensures the implementation of evaluation and search functions of strategic management and forms analytical basis for monitoring costs and revenues for the top management of the institution. The results of the study can be used to implement marketing strategies of higher education institutions aimed at realizing their competitive advantages and more effective use of competitive potential.
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