Content Strategy in Management of Communications

Balabash, Olha; Ilin, Valerii; Попрозман, Н. В.; Кузнецова, Инна; Shushpanov, Dmytro; Slavina, Nataliia

doi:10.14807/ijmp.v12i3.1538

Cited by 3 publications

(1 citation statement)

References 12 publications

(3 reference statements)

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“…As for the price strategy, it is considered as a systematic decision-making process related to the aspect of price determination by an organization (Ali & Anwar, 2021), therefore, the purpose of pricing strategy is to provide a general and consistent approach to organizations after pricing their products. Promotion strategy it is considered as a means of informing consumers about new services and products, as well as about the attributes they possess, in order to influence the demand for them (Balabash et al, 2021). This strategy aims to provide information to the client about the product or service, about the offer, and about the impact it has on attitudes, perceptions and behaviors, so it can be generalized as a process that aims at informative and persuasive communication for clients (Gan et al, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

Pula

Behluli

Qerimi

2022

Innovative Marketing

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This study aims to analyze the effect of marketing strategies on creating competitive advantage through strategies such as customized products strategy, pricing strategy, distribution strategy, promotion strategy, and innovation orientation strategy. The study was carried out on the basis of primary data, where part of the quantitative research were 15 categorized dairies, with low capacity (300-3,000 liters per day), with medium capacity (5,000-100,000 liters per day), and with high capacity (over 100,000 liters per day). From these dairies, 150 workers in leadership positions were surveyed, from which the marketing strategy with the greatest impact on creating competitive advantages was identified. Questionnaires were physically distributed and data were processed through Statistical Package for Social Sciences, version 26. Based on the multiple regression analysis, it was found that there is a statistically significant correlation that marketing strategies affect the creation of competitive advantage based on the value of R-square = 0.787, where customized products strategy, price strategy, and distribution strategy were found as important strategies. While innovation strategy and promotion strategy left the model due to the increased value of significance p &gt; 0.05. Through this study, the dairy industry receives feedback on the type of strategy that should be used to create a competitive advantage, more so in the specific case where imports are very high and competition is very fierce.

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Section: Literature Reviewmentioning

confidence: 99%

The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

Pula

Behluli

Qerimi

2022

Innovative Marketing

View full text Add to dashboard Cite

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The nexus between human resources practices, intrapreneurship and organizational innovation

Peyravi

Jakubavičius

Bickauskas

et al. 2021

Ind. Jour. Manag. & Prod.

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In today’s world, the impact of strategic human resources management on innovation activities plays key role in organizational development and change management. The aim of this research is to determine the impact of human resource management on intrapreneurship and organizational innovation. It is emphasized by many significant authors in last decades that the entrepreneurial activity is at the heart of competitiveness, productivity growth, innovation, economic growth and job creation. The research based on literature review and personal interpretation on the topic. Theoretical analysis on relevant researches on nexus between human resources management, organizational innovation and intrapreneurship, presentation of conceptual framework, presentation of the research findings are the objectives of the research. This study has potential limitations such as data collection process and access to the relevant literature. Research results emphasize on the impact of job selection process, training process, reward and motivational techniques on organizational innovation and intrapreneurship.

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Personnel Management: Current Tendencies in Hr-Service Development

Babiak

Kotys

Shushpanov

2021

Reg. asp. rozvit. product.sil Ukr.

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The article is devoted to the problems of the development of modern trends in the activities of HR services. Goal. The study of modern trends in the development of the HR service, the processes of formation and efficiency of the company's personnel in the conditions of the latest challenges, as well as the development of recommendations for improving the activities of the HR service as a factor in increasing the efficiency of the organization/company. The results. It states that today, especially given the challenges of the pandemic, the main thing for any effectively functioning organization is to overcome the gap between the development of innovative strategies, on the one hand, and the proper use and development of human potential, on the other. In this context, an important place belongs to personnel management services. The article points to the disappointing trends of today, where HR services often still use outdated methods that do not produce effective results. Therefore, modern organizations should pay due attention to new trends in personnel activities. It is emphasized that the primary tasks of increasing the efficiency of the functioning of executive management structures are their staffing with employees who possess the necessary qualities for successfully mastering the chosen profession, creating a system that allows them to maintain and develop efficiency and reliability. The authors study modern trends in the development of personnel services. In particular, the development and possibilities of using trends by our organizations/companies in practice: artificial intelligence, cloud HR-platforms, chat-bots, team-building and recruiting marketing, which are developing abroad and can gain importance in Ukraine, are emphasized. An analysis of the processes of formation and effective use of the company's personnel in the conditions of the latest challenges was carried out. The article notes that the issue of personnel adaptation to new working conditions also plays an important role in the work of the HR service (such negative phenomena as the coronavirus pandemic additionally burden the newly hired employee). Recommendations aimed at improving the activities of the HR service as a factor in increasing the efficiency of the organization/company have been developed

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Content Strategy in Management of Communications

Cited by 3 publications

References 12 publications

The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

The nexus between human resources practices, intrapreneurship and organizational innovation

Personnel Management: Current Tendencies in Hr-Service Development

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