The aim of the article is to substantiate the theoretical and methodological support for the formation and implementation of the content strategy of a construction company. The article considers the formation of content strategy, its place in the management of communications of the enterprise. The following methods were used in the course of the research: the method of statistical analysis (for the analysis of the tendency of the real estate market development of Ukraine); analysis, synthesis, logical and theoretical generalization – to specify the factors of supply and demand in the real estate market; graphical method, table method (to visualize the results of the study); method of calculating specific indicators of communicative activity (CPC (Cost Per Click), CPA (Cost Per Action), CTR (Click Through Rate)) for analysing trends in traffic to the company's website and identifying alternative sources of traffic. The specifics of developing a content strategy taking into account the peculiarities of the company's construction industry are shown. An analysis of trends in the real estate market of Ukraine is carried out based on official statistics. The dynamics of the volume of construction works is analysed, the housing price indices in Ukraine are determined and the factors of supply and demand in the real estate market are specified. The analysis of communicative efficiency of the web-system of the construction company is carried out, as a result of which, measures for improvement of management of its external communications by substantiation of variants of advancement on the Internet are developed. This is done by analysing trends in traffic to the company's website and identifying alternative sources of traffic. The developed measures will increase the efficiency of management of the construction company. The article proposed a procedure for analysing the web-system of a construction company based on attendance indicators and search activity, which allows identifying alternative sources of traffic and developing appropriate measures to manage communications of the enterprise in order to achieve their efficiency. The practical significance lies in the fact that the developed recommendations for the formation of the communication strategy of the construction company can be further used to intensify the promotion of the company's services in the real estate market and attract investment.
The aim of the article was to build analytical models in the construction industry based on the analysis of its economic indicators and the use of positive foreign experience, as well as by identifying opportunities to optimize resources using better accounting and control systems. The achievement of the goal was based on the results of canonical correlation analysis. Its application allowed us to conclude that there is a long time lag (5 years) of making strategic management decisions on the formation and use of resources in construction companies and their results. This is due to the significant duration of construction work and the frequent commissioning of residential premises with a delay of 1-2 years due to political, economic, financial and other problems. Based on the analysis of Ukrainian and international experience in accounting and control over the formation and use of resources, proposals have been developed for the use of flexible schedules for the supply of material and technical resources using the latest information and computer technology (ICT), work calendars (desktop, wall) and electronic devices with reminders of dates of payment of invoices of suppliers and contractors, dates and forms of financial and administrative reporting, etc. The object of research is the process of complex interaction of accounting, control, analysis and modeling to ensure effective management of material, technical and financial resources of construction companies in 24 regions of Ukraine, European and other countries. The subject of research is the theoretical and practical principles of application of modeling and analysis in accounting and control over the formation and use of material, technical and financial resources of construction companies. It is revealed that the enterprises of the construction industry of Ukraine, many European countries and countries of other continents do not fully use the existing potential of the latest information and computer technologies and modern modeling methods for the organization and optimization of business processes; establishing logistical links between business partners; systems for managing the processes of supply, warehousing, construction production, marketing; reducing costs at all stages of the life cycle of construction products. Based on this, two hypotheses are derived, the first of which indicates the potential of construction companies to effectively carry out financial and management accounting, internal control; to put construction objects into operation quickly, efficiently and in a timely manner. The second hypothesis points to the fact that construction companies for various reasons violate the procedure for accounting for resources, do not perform planned measures of internal control; allow disruptions of construction processes and terms of commissioning of construction objects; allow the lack and misuse of material and financial resources. The practical application of proposals to optimize the use of resources modeled in the research process and proposed ways to improve the efficiency of information and computer technology can be effectively implemented to ensure business processes in construction, in particular the implementation of logistics in the search and delivery of resources. construction projects and warehouses. This will significantly reduce the cost of accounting and control support of construction work, without reducing their quality and timeliness.
The article is devoted to the topical issue of optimization and harmonization of the formation of the corporate property portfolio. The method of managing the corporate property portfolio in order to reduce the level of risk was optimized in the research, based on differentiated and portfolio approaches: the differentiated approach is used when considering corporate property as a set of individual elements that determine self-management; the portfolio one is used under the condition of combining corporate property in the management portfolio. The article also takes into account the applied model of fuzzy sets related to the identification of the level of profitability of the corporate property portfolio and its risk. It was determined that the fuzzy sets methodology has an advantage in the conditions of instability of financial markets and optimizes the search for attractive corporate property for investment. The article substantiates the use of the fuzzy set approach to assess corporate investment decisions as the most effective in terms of risk and uncertainty.
FUNDAMENTALS OF THE DEVELOPMENT OF LABOR RESOURCES AND THEIR COMPETENCES IN THE CONDITIONS OF THE DIGITAL TRANSFORMATION OF THE ECONOMYУ статті акцентується увага на етапах еволюції соціа льно-трудових відносин в умовах цифрової трансформації економіки які корелюються з її основними етапами, процесами, напрямами та включають декілька основних процесів, що співзалежні між собою, з визначенням її змісту у вузькому та
The article focuses on the labor market of the Ukraine and the meaning of human resources for economic growth. The article deals with the effect of unemployment, which in the Ukraine is not only part of the market economy, but also the result of specific political and economic factors. The article deals with the content of research labor market on the brink of social, economic and psychological aspects. Proposed methodology which applied to determine the emotional state of the individual and the model of monetary panic on the coverage of mental and emotional mood of social groups or society as a whole. With increasing polarization in society is an urgent social justice and protection of the population and the demand for labor as the main source of income is the primary desire and goal at a time. According to the duality theory of mathematical programming (as a way of balancing the relationship between employers and workers), improving the labor market is a priority task, because according to parameters of official salary and assessment of professional knowledge and skills mathematical problem has not the solution, has no common points. Therefore the national economy should be developed according to economic laws, in spite of existing imbalances in the national economy, the people of the Ukraine deserve adequate assessment of their knowledge and skills and, therefore, have possibility to exercise their moral and material needs. Proved that the most important measure of social-economic policy of Ukraine is the formation of a qualitatively new economy, the basis of which is the humane, rational, efficient use of labor resources.
The article deals with the methodological principles of determining the indicators of the economic development of agricultural production, which are based on the requirements of the EU Common Agricultural Policy and which will identify the possibility of crises both in agriculture and its sub-sectors, as well as the national economy as a whole. The system which is reacting to the crisis indicators and allows assessment of the stability of economic development of agricultural production was proposed. Analytical approaches to diagnosis prehistory development and identify indicators – reacting to the crisis indicators by analyzing and evaluating indexes of dynamics in periods of stability (relatively stable path of development) and the crisis (sharp kink economic dynamics) and graphically analytical method of determination. For sectors show synthetic indicators (agricultural production, the level of monetization of the economy, import-export ratio) that serve as functional criteria for identify in previous periods of force majeure or crisis as precursor’s crisis.
В статті розглянуто питання національної безпеки України та підкреслено, що вона має такі складові як: політичну, економічну, екологічну, інформаційну та соціальнокультурну. Відзначено, що екологічна складова-займає одне з найважливіших місць серед всіх складових, оскільки вона-одна із головних аспектів забезпечення продовольчої безпеки держави та підтримання і захисту навколишнього природного середовища в цілому. Звертається увага на те, що з метою забезпечення продовольчої безпеки держави головними завданнями екологічної складової є: формування та розвиток ринку земель сільськогосподарського призначення; забезпечення нормативно-правового механізму захисту прав власності на земельні ділянки; забезпечення функціонування системи раціонального використання земельних ресурсів; врегулювання питань, що стосуються сфери земельних відносин; поліпшення екологічного стану навколишнього природного середовища; реабілітація техногенно забруднених територій; забезпечення населення якісною та екологічно безпечною сільськогосподарською продукцією тощо. Обґрунтовано питання стану та перспектив використання земельних ресурсів сільськогосподарського призначення та підкреслено, що для господарського використання залучено дуже велика територія держави, а саме 92%, рівень розораності досягнувпонад 54%, що призводить до порушення збалансованого співвідношення сільськогосподарських угідь, лісів та водойм, і як наслідок до порушення екологічної рівноваги. Також, звертається увага на те, що досить велика територія земельних ресурсів деградовані, малопродуктивні, забруднені техногенно та внаслідок господарської діяльності людини, порушені землі, яким необхідні ре культиваційні заходи; досить великі площі займають сільськогосподарські угіддя, що еродовані, а внесення недостатньої кількості органічних та мінеральних добрив призводить до зменшення вмісту гумусу у ґрунтах. В статті наголошується, що щорічно під впливом ерозійних процесів втрачаються мільйони тон ґрунту, у тому числі рухомих форм азоту, фосфору і калію, а це в свою чергу призводить до втрати великої кількості сільськогосподарської продукції. В статті акцентується увага на тому, що від якісного стану земельних ресурсів залежить ефективність сільськогосподарської діяльності в цілому аграрного сектору економіки, а це в свою чергу і продовольчої безпеки держави. The article considers the issues of national security of Ukraine and emphasizes that it has the following components: political, economic, ecological, informational and socio-cultural. It is noted that the ecological component-is one of the most important places among all the components, because it is one of the main aspects of ensuring the country's food security and maintaining and protecting the environment as a whole. Attention is drawn to the fact that, in order to ensure food security, the main tasks of the ecological component are the following: formation and development of the market of agricultural land; provision of legal and regulatory mechanism for the protection of property rights to land plots; ensuring funct...
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