Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on AI tools and future trends, presentation of conceptual framework and methodology design, and presentation of the research findings are the objectives of the research. This study has potential limitations such as the data collection process and access to the relevant literature. AI for marketing has already become a significant part of today’s competitive world, which utilising the marketing opportunities to obtain business goals and create breakthrough using AI. Hence, this paper aims to illustrate the theoretical review on the nexus between AI and marketing, which would lead to understanding the future scope of AI and its penetration in marketing activities.
This article contributes to the empirical literature on the drivers of eco-innovation within the context of an organizational capability and exploitative strategies towards a circular economy. It explores the dynamics of the determinants of eco-innovation. The aim of this study is to contribute to this debate by analyzing evidence regarding the different factors influencing organizational capabilities in “transformative innovation” to support transition while eliminating obstacles to sustainability. The practical contribution of this paper is a consolidated, complete framework of eco-innovation that provides substantial insights to practitioners and facilitates the spread of eco-innovative practices. This study will benefit policy makers, key institutions, and firms to leverage the organizational capability with the effective implementation of eco-innovation processes towards a circular economy, where structural changes and transformative eco-innovation are the main determinants. However, the exploration of eco-innovation dynamics within a circular economy is still widely disregarded, especially concerning the trends and dynamics in policy-making processes and strategy development. The research employed the multi-criteria SAW method. The purpose of the suggested methodology is to establish the criteria for ranking the drivers of eco-innovation adoption. Research findings indicate the nexus between the drivers in eco-innovation and social behavior, eco-design, infrastructural changes, and political approaches. This study provides a comprehensive framework for understanding the drivers of eco-innovation towards a circular economy with regard to organizational capabilities and exploitative strategies.
This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi's reformulation of attitude theory (BRAT) designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentions of tourists in purchasing tourism climate insurance, with destination loyalty as an outcome. The model hypothesizes and tests whether expectation-disconfirmation can be resolved by insuring the product-climate. A structural equation modeling (SEM) is utilized. The results reveal that the expectation-disconfirmation of tourists in relation to climate is positively associated with their intentions to purchase insurance and negatively affects loyalty.
The challenges posed by climate change have increasingly been recognized over the few past decades. This article synthesizes current research on broad themes such as climate change, reducing CO2 emissions, increasing the production of electric cars, etc. Our literature review revealed that much of the research on these topics has focused on the growth rate of motorization, greenhouse gas emissions and technology for the reduction of pollution. However, more recently, scientists have turned their attention to greenhouse gas emissions due to the release of pollutants. Therefore, the authors analyzed the total greenhouse gas emissions per EU country in 2019 and ranked Lithuania among the 28 EU countries. The primary directions for reducing carbon dioxide emissions by driving electric cars are described. A hypothesis is considered, i.e., that investments by transport companies in technological development are related to pollution reduction in Lithuania. The development of new technologies by transport companies has a huge impact on reducing pollution; therefore, it is important to apply more new technologies in future. The paper describes research on Lithuanian transportation enterprises to examine the interactions between the investments by and technological growth of a transportation company. Based on expert assessments and calculations, the relative importance of the components of the transport company’s primary investment measures to minimize pollution are determined.
While scholarly inquiries into Service Sabotage (SS) have received ample attention in the literature of various industries, the role of Emotional Intelligence (EI) and Emotional Dissonance (ED) in employee-customer relations in the context of Environmental Stimuli (ES) in the tourism accommodation sector has remained unexplored. The role of employee–customer interaction in tourism is paramount for a hospitality organization’s growth, sustainability, and profitability. We hypothesized hotel service employees’ EI and ED can be influential factors to SS. Adopting the Mehrabian–Russell model (M–R) and Stimulus-Organism-Response (S-O-R) framework as conceptual paradigms, we tested the effect of hotel ambiance on employees’ emotions, which can have significant effects on SS. The study revealed that ES links to behaviors and elicits EI and ED as human emotional responses to environments that have a parallel mediating effect on mitigating or neutralizing the negative effect of SS in an organization. The findings provide important insights into an organization’s awareness of the provision of ES as a positive factor for employees, subsequently forming their behavioral consequences of EI and ED which can mitigate the negative impacts of SS. The study yields important implications on how hospitality organizations should pay attention to the impact of rule-breaking behaviors. Theoretical and practical implications are also discussed.
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