Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on AI tools and future trends, presentation of conceptual framework and methodology design, and presentation of the research findings are the objectives of the research. This study has potential limitations such as the data collection process and access to the relevant literature. AI for marketing has already become a significant part of today’s competitive world, which utilising the marketing opportunities to obtain business goals and create breakthrough using AI. Hence, this paper aims to illustrate the theoretical review on the nexus between AI and marketing, which would lead to understanding the future scope of AI and its penetration in marketing activities.

santrauka. Kuriantis žiniomis grindžiamai visuomenei ir ekonomikai, ypatingą svarbą įgauna žmogiškųjų išteklių vadybos vertė ir žmogiškųjų išteklių valdymo specialistų kompetencija. Straipsnyje analizuojami žmogiškųjų išteklių valdymo kompetencijų ypatumai šių išteklių vadybos funkcijų realizavimo praktikoje požiūriu, atsižvelgiant į žmogiškųjų išteklių vadybos požiūrių pranašumus, lyginant su tradicinės personalo vadybos požiūriais. Atlikus žmogiškųjų išteklių ir personalo vadybos funkcijų ir su tuo susijusių kompetencijų teorinę studiją bei empirinius tyrimus, straipsnyje analizuojamas žmogiškųjų išteklių valdymo veiklų ir funkcijų pasiskirstymas tarp vadovų bei paskirtų žmogiškųjų išteklių (personalo) vadovų ir vadybininkų. Atskleidžiami požiūriai į žmogiškųjų išteklių valdymo kompetencijas, apibūdinama žmogiškųjų išteklių (personalo) vadovų kompetencijų sandara, personalo vadovų profiliai, vaidmenys ir funkcijos praktikoje. Remiantis empirinių tyrimų rezultatais straipsnyje įvertintos Lietuvos organizacijų personalo vadovų kompetencijos, jų įtaką darbuotojams ir organizacijų sėkmei. Nustatomi žmogiškųjų išteklių vadybos vertės požymiai ir identifikuojami žmogiškųjų išteklių vadybos išsivystymo lygį lemiantys veiksniai. Abstract. While building knowledge-based society and economy, particular importance in human resources management falls on the value of human resources and management expertise. The article analyses the features of human resources management competences in terms of completing human resources management functions in practice with a view to advantages of human resources management approaches compared with traditional approaches to human resources management. Upon research on personnel management functions and competencies associated with the study of theoretical and empirical research, the article analyzes the human resources management activities, and the distribution of functions between management, as well as and the designated human resources (personnel) managers and directors. Approaches to human resources management competencies are given, the human resources (personnel) management competence structure, personnel managers profiles, along with roles and functions in practice are described. Based on the empirical results of the Lithuanian organizations, leaders' competences are evaluated, including their impact on employees and organizations to succeed. The value of human resources management features, and human resources management factors determining the level of development are identified.Keywords: human resources management, personnel management, human resources management functions, human resources management skills, human resources management level of development.

No abstract

No abstract

No abstract

No abstract

The role and importance is growing fast in the world for international trade, technology transfer, interstate financial cooperation, cooperative and integration, interdisciplinary, regional and international cooperation, including the one in agriculture and food security fields. At the same time, the cases of food insecurity due to situation changes in foreign markets for agricultural raw materials and prepared food are becoming frequent. Access to food becomes a lever of foreign policy influence, and the weight of food expenditures in the structure of consumer spending takes a decisive role in ensuring food security. In this regard, the problem of hunger and malnutrition is still relevant in many regions due lack or deficiency of population income. The paper presents a comprehensive research of modern aspects for ensuring food security at global and national levels, including the current state of agricultural production and its development prospects, international assessment of food security level in countries and regions of the world, global trends in world agricultural trade of raw materials and prepared food, assessment of physical and economic affordability of foodstuff, nutrition level, welfare and public health. The results of assessing the environmental sustainability of agricultural production are presented. The level of public awareness in the field of food security is analyzed. It was determined that in general, there are prospects for Belarus for more efficient food security gaining due to qualitative parameters, for instance, increasing efficiency of resource potential, growth of consumer purchasing power, expansion of domestic market by increasing the proportion of safe functional nutrition for specific population categories according to occupation, age, health status, etc.

No abstract