The system of improvement and quality management has a fairly rapid development to answer the needs of consumers in the future. TQM is a solution to improve quality in the SMEs food industry, which contributes greatly to the developing countries. The purpose of this paper is to explore the relationship between TQM elements consisting of "Soft" and "Hard" aspects, for operational performance and their impact on the performance of SME organizations. Empirical data was taken from 136 SMEs in food production in the East Java Region of the Republic of Indonesia. This study uses Confirmatory Factor Analysis to test construct reliability and validity, while the relationship between variables is examined through Partial Least Square. This research proves that improving operational performance is influenced by the element "Soft" and "Hard" TQM and organizational performance achievement is influenced by operational performance. The fact that this research is based on the quality perspective of SME owners of food production and is expected to have an impact on future research on operational management in SMEs. To achieve benefits and obtain sustainable competitive advantages for companies at the SME level, "Hard" TQM and "Soft" TQM are not enough, a quality-oriented organizational culture is needed to solve them.

Entrepreneurship has been the center of a worldwide phenomenon as it has contributed a lot in the economy. The researcher is trying to acknowledge the interest of Indonesian women to build their own businesses. The aim of this research is to see how entrepreneurial learning could influence Indonesian women to grow interest in doing entrepreneurial activity, with the help of three mediations: attitude toward entrepreneurship, subjective norms, and perceived behavioral control. The research will use quantitative method and SmartPLS 3.0 to support the statistical data. The respondents are Indonesian women ranging around 17 years old and above who have had the experienced entrepreneurship learning in educational institutions. To show a more accurate result, purposive sampling will be used where it is very objective and selective to help the researcher in providing the justification to make generalizations from the investigated sample from a total of 149 respondents from various regions in Indonesia. The findings on this research are entrepreneurial learning is influencing the entrepreneurial intention of Indonesian women with the help of two mediations, which are attitude toward entrepreneurship and perceived behavioral control. Subjective norms is found has no significant influence on growing the entrepreneurial intention of Indonesian women.

The application of the concept of Total Quality Management (TQM) is expected to be able to assist companies in responding to consumer needs in the future. This research aims to see the mediating effect of Total Quality Management on Entrepreneurial Orientation with Firm Performance. To support this theory, this study takes data from the furniture company PT Kayan Jaya Tanjung, Surabaya. This study was analyzed using the partial least square method by using 78 workers at PT Kayan Jaya Tanjung with a minimum level of manager. Respondents were drawn based on two branch factories, namely PT Kayan Jaya Tanjung I and PT Kayan Jaya Tanjung II. The results of this study indicate that the company can gather its human resources (TQM) to formulate a proactive strategy to anticipate future customer demand (EO) so that companies can maintain the quality of their products (firm performance). This study shows that applying the concept of TQM with a good entrepreneurial orientation will form a sustainable strategy to achieve a competitive advantage for company performance.

Resource Based Theory (RBT) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit.Abstrak. Resource Based Theory(RBT) digunakan untuk mengidentifikasi masalah yang dihadapi oleh UMKM. Berdasarkan hasil analisis SWOT, dapat dilihat bahwa UMKM memiliki enam masalah. Masalah-masalah ini meliputi: sumber daya manusia yang terbatas, kurangnya teknologi canggih, tidak memiliki pengetahuan yang cukup tentang target pasar, tidak memiliki sistem manajemen UMKM yang cukup baik, persaingan pesaing, dan harga dari pemasok yang berfluktuasi. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Pemasaran Wirausaha terhadap Kinerja Inovatif. Penelitian ini menggunakan kuesioner sebagai instrumen penelitian untuk 35 responden, UMKM yang menjual makanan ringan di kota Surabaya. Hasil penelitian ini menunjukkan bahwa Pemasaran Wirausaha, yang terdiri dari Orientasi Pasar dan Orientasi Wirausaha, memiliki pengaruh positif dan signifikan terhadap Kinerja Inovatif UMKM. Ini menunjukkan bahwa unit bisnis UMKM yang menerapkan Pemasaran Wirausaha akan mengalami peningkatan kinerja unit bisnis.

This study was used to determine the acceptance preferences of OVO technology in business faculty students in Surabaya using the TAM theory model (Technology Acceptance Model) that focuses on Perceived Efficacy Factors, Perceived Ease of Use, Perceived Usage that is Easy to Use, and Perceptions of Use that are Perceived and Behavior Intentions for Use. OVO service is a mobile application that allows users to transact using electronic money. There is a trend of using electronic money payments using transitions to make transactions easier, more effective, and efficient, but still safe. Survey data were collected from 160 OVO users and analyzed using quantitative methods with multiple linear regression analysis. The results of this study indicate that the Perceived Risks and TAM core constructs such as Perceived Usability and Perceived Ease of Use have been proven to be both partially and simultaneously significant for the Behavior of Intention to Use. This study explains the significant relationship between constructs and discussing this information can be used to increase OVO acceptance among Surabaya students. This research is based on primary data collection and interpretation. This provides comprehensive insights about OVO acceptance to students in the city of Surabaya.

Internet users in Indonesia have reached 88.1 million and around 79 million are active social media users. The high phenomenon of using social media which is considered quite effective for promotion and sales is used by marketers in developing their business through online marketing on social media, one of which is Instagram. Instagram becomes one of the favorite social media that can help companies simplify their business products and services. Through Instagram, entrepreneurs can interact with consumers by sharing photos and videos. For some people, online purchases made through Instagram are considered more effective and efficient in creating online purchase intentions. The purpose of this research is to find out whether Instagram's social media marketing can influence interest in buying online through mediating variables of brand awareness, value awareness, and price awareness. The research method used is quantitative research with partial least square analysis. This study used a questionnaire and was measured with a Likert scale on 240 respondents of SME's customers. The results of this study indicate that Instagram social media marketing can make online purchase intentions without additional assistance by mediating variables brand awareness, value awareness, and price awareness.

A trend to a heatlhier lifestyle triggers a shift in consumer’s behavior to consume healthy foods and to avoids any preservatives. Several companies in Indonesia began to contribute to this trend including UD Maju Jaya who also contributing onto this trend by producing products called premium sekoteng AROMA. The problem occured when the company experienced a sales decline as 93,4% in traditional market distribution channel and 39,4% in modern distribution channel because the product itself did not show the element of a packaging that could attract consumers to purchase since a brand personality from a packaging itself should form a bond on consumer’s thoughts and feelings unto the brand. Therefore, the purpose of this study is to determine the effect of packaging elements through brand personality on premium sekoteng AROMA. This study uses a quantitative approach. In this study, data collection was done by distributing questionnaires using a purposive sampling technique with the conditions as the population must be B2B consumers who had purchased and consumed premium sekoteng AROMA. The results showed that functionality packaging and packaging saleability significantly have a tendency to influence brand personality

Penelitian in bertujuan untuk mengetahui pengaruh pendorong rantai pasok yaitu pengurangan biaya dan pertumbuhan terhadap kemitraan pemasaran dan penjualan serta kinerja pemasaran dan penjualan pada industri manufaktur makanan dan minuman di Indonesia. Penelitian menggunakan metode kuantitatif dengan teknik analisis PLS-SEM. Populasi yang digunakan dalam penelitian ini adalah manajer yang bekerja di perusahaan manufaktur makanan dan minuman yang tergabung sebagai anggota komunitas manajemen produksi dan operasi di Indonesia (IPOMS) yang berjumlah 711 manajer. Teknik yang digunakan dalam pengambilan sampel adalah random sampling dengan jumlah 70 sampel dan data yang diperoleh sebanyak 50 responden. Hasil dari penelitian ini menunjukkan bahwa pengurangan biaya tidak berpengaruh terhadap kemitraan, akan tetapi berpengaruh langsung terhadap kinerja pemasaran dan penjualan. Sementara itu, pertumbuhan berpengaruh terhadap kemitraan serta kinerja pemasaran dan penjualan. Kemitraan berpengaruh terhadap kinerja pemasaran dan penjualan, selanjutnya kemitraan juga terbukti memediasi pengaruh antara pertumbuhan terhadap kinerja, akan tetapi tidak terbukti memediasi pengaruh antara pengurangan biaya terhadap kinerja. Hasil dari penelitian menunjukkan bahwa penting bagi perusahaan untuk menerapkan pengurangan biaya serta mempertahankan pertumbuhan, agar dapat membuka peluang kerjasama dengan perusahaan lain terutama dalam bidang pemasaran dan penjualan yang akhirnya dapat meningkatkan kinerja pemasaran dan penjualan dalam perusahaan.