The effectiveness of social media based on photo and video sharing to-wards online purchase intention

Asih, Daru; Teofilus, Teofilus; Sutrisno, Timotius F.C.W.; Yoana, Cynthia

doi:10.20885/jsb.vol24.iss2.art7

Cited by 7 publications

(9 citation statements)

References 7 publications

(9 reference statements)

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“…Strengthening the analysis based on these projects is helpful, not only for COVID-19 but also for surveillance in other fields. Moreover, the use of social media as a form of tracking based on location and interaction can also be carried out in Indonesia, considering that social media users in Indonesia are vast (Asih et al, 2020;Hasri & Santosa, 2018;Lim, 2017;Yulianto & Layona, 2017).…”

Section: Discussionmentioning

confidence: 99%

“…It is a powerful tool for social interaction and continuing education and facilitates collaboration between users (Wong et al, 2020). The data mining beyond topic identification and also consider growing trends in their research paper by proposing a multi-modal social event tracking and evolution framework by mining social media data, especially in Indonesia (Asih et al, 2020;Hasri & Santosa, 2018;Massie, 2019;Wong et al, 2020).…”

Section: Big Data In Surveillance Purposesmentioning

confidence: 99%

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Utilization of Big Data Analysis Through Public Video, Virus Data Cooperation, and Social Media as the Surveillance to COVID-19 in Indonesia

Sirojjudin

2021

JSP

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This article discusses Big Data's use as a surveillance tool for the spread of Corona Virus Disease 2019 (COVID-19), both in Indonesia and the world. In Indonesia, the range of COVID-19 is increasingly sporadic, causing mass panic and Indonesia's geographical characteristics, which will be difficult when this spread could not control quickly. Researchers are conducting several studies to overcome this pandemic, including supervision, features, handling, mobility, patient interaction, treatment evaluation, and the biological structure. These studies become data and lead to Big Data. This article explores how to use Big Data analysis to monitor the spread of COVID-19 as a communication process that reflects mediated communication as a form of mobility and spatial relationships in communication practices. The method used in this article is a literature review and uses meta-synthesis techniques as its analysis. The literature sources used are articles in highly reputable international journals. Based on the reports, various ways to monitor the virus's spread, through public video data, GPS, and social media tracking, trace the patient's movement. Big Data can also provide data collaboration for viruses and pathogens for further research as digital mediated communication is anchored by the diversity of places and the mobility of people, data, and objects.

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Section: Discussionmentioning

confidence: 99%

Section: Big Data In Surveillance Purposesmentioning

confidence: 99%

Utilization of Big Data Analysis Through Public Video, Virus Data Cooperation, and Social Media as the Surveillance to COVID-19 in Indonesia

Sirojjudin

2021

JSP

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“…Penelitian sebelumnya menemukan bahwa terdapat korelasi antara interaksi penjual yang dilakukan melalui foto dan video terhadap intensi pembelian barang (Asih et al, 2020), termasuk dalam pembelanjaan secara digital (Liu et al, 2018). Foto merupakan sarana yang baik untuk menjawab pertanyaan konsumen mengenai detail dan fitur dari suatu produk.…”

Section: Hasil Dan Diskusiunclassified

Produksi foto sebagai aktivitas komunikasi visual bagi pelaku UMKM Jawa Barat di media digital

Haqqu

2022

Altruis

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The media industry will and will always develop from time to time. This makes people accustomed to and adapting to digital technology. One of the sectors that are driven by the impetus of technological development is product marketing by utilizing digital platforms. Photography is an important point that cannot be separated from digital marketing activities. Where the product to be marketed will be designed in such a way, then immortalized in a photo so that the product looks more aesthetic and attracts customers. Community service carried out aims to provide education and assistance to create marketing communication strategies through Photo Production as a Visual Communication Activity for West Java UMKM in digital media to target communities for community service programs for the period 1 of 2022. Members of UMKM fostered by the creative house of BUMN BRI Bandung are one of the UMKM that play a role in the Indonesian economy. Community service activities related to visual communication activities are a form of dedication from Telkom University Communication Science lecturers. Through Photo Production as a provision for community service in the realm of communication science with the Humanities and Media Studies expertise group. The result of this training activity is that the target community can display product photos that are used as digital marketing media.

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“…Consumers who interact with brands through social media fan pages are more satisfied and conduct themselves more loyal [6]. Social Network Marketing (SNM) is useful in elevating purchase intention, maximizing buying decisions, and building brand loyalty [7][8][9]. [10] research also indicates that social networking is a powerful corporate identity and advertising tool.…”

Section: Introductionmentioning

confidence: 99%

Role of Consumer Engagement as Mediator Between Social Network Marketing and Consumer Purchase Intention

Meki Munawar,

Hurriyati,

Disman

et al. 2023

Advances in Economics, Business and Management Research

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This study aims to analyze the relationship between social network marketing, consumer engagement, and purchase intention from the perspective of mobile users in Indonesia. Furthermore, this research also aims to determine whether consumer engagement plays a mediating role between social network marketing and purchase intention. The population is consumers from the largest mobile operator brand in Indonesia, with a total of 210 samples using purposive sampling techniques. This study employs a quantitative approach by distributing a five-point questionnaire on a Likert scale and using the Structural Equation Model (SEM) to test the hypothesis. Based on the data processing results, social network marketing significantly impacts consumer purchase intention. Social network marketing has a significant impact on consumer engagement. Consumer engagement has a significant impact on consumer purchase intention. Consumer engagement plays a role as a mediating variable between social network marketing and purchase intention. This research provides empirical evidence of the practical use of social network marketing, consumer engagement, and purchase intentions in developing countries' mobile service operator industry. Additional discussions are addressed in the paper.

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The effectiveness of social media based on photo and video sharing to-wards online purchase intention

Cited by 7 publications

References 7 publications

Utilization of Big Data Analysis Through Public Video, Virus Data Cooperation, and Social Media as the Surveillance to COVID-19 in Indonesia

Utilization of Big Data Analysis Through Public Video, Virus Data Cooperation, and Social Media as the Surveillance to COVID-19 in Indonesia

Produksi foto sebagai aktivitas komunikasi visual bagi pelaku UMKM Jawa Barat di media digital

Role of Consumer Engagement as Mediator Between Social Network Marketing and Consumer Purchase Intention

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