In this 4.0 technology era, all industry sectors are required to make use of the internet and the latest technology for running their business process. In the tourism industry, especially accommodation, a system named gamification becomes one of the trends applied in the form of mobile applications done by various international hotel chains. By inserting game features such as tier (level), point, and reward, customers are expected to be more loyal by using those features embedded in the application. Therefore, this paper aims to examine to what extent gamification is able to influence customer loyalty of the international hotel chains in Surabaya. The data was collected by distributing an online questionnaire to the customers registered as loyalty program members of an international hotel chain in Surabaya. The study reveals that customer loyalty of the international hotel chain in Surabaya strongly influenced by the benefits obtained from the loyalty program provided in the form of the mobile applications.
ABSTRAK Penurunan jumlah kunjungan wisatawan yang drastis akibat pandemi Covid19 membuat seluruh destinasi dan atraksi wisata menutup sementara akses kunjungan bagi wisatawan. Penutupan tersebut juga berdampak pada menurunnya pendapatan para pelaku usaha pariwisata, termasuk mitra abdimas yaitu kelompok sadar wisata (Pokdarwis) di Desa Wisata Peniwen. Namun, seiring adanya penerapan tatanan normal baru (New Normal) dalam industri pariwisata, para pelaku wisata termasuk Pokdarwis Desa Wisata Peniwen bersemangat untuk membuka kembali usaha pariwisata mereka. Adanya Protokol Cleanliness, Health, Security, Environment Sustainability (CHSE) menjadi perhatian tersendiri bagi pelaku usaha pariwisata khususnya Pokdarwis Desa Wisata Peniwen. Pelatihan protokol CHSE di Desa Wisata Peniwen dilakukan dengan Kerjasama Universitas Ciputra Surabaya dan Kemenparekraf yang bertujuan untuk membekali pelaku usaha pariwisata dalam memenuhi standar berwisata sesuai tatanan normal baru pada masa pandemi. Dari pelatihan tersebut, pengelola Desa Wisata Peniwen mendapatkan pemahaman mengenai protokol kesehatan yang aplikatif untuk dapat diterapkan di setiap lini bisnis yang ada, dengan tujuan menjamin keamanan dan kenyamanan wisatawan. Selain itu, keberlanjutan dari wisata desa yang ada di Desa Wisata Peniwen dapat terjamin dan usaha penduduk dari sektor pariwisata dapat berangsur pulih. Kata kunci: Pandemi Covid 19; Protokol CHSE; Desa Wisata; Tatanan Normal Baru ABSTRACTThe number of tourists visit that drastically decreased due to Covid19 pandemic resulted to the temporary closing of all accesses to the destination and the attraction. The closing impacted on the revenue decline for those who ran tourism business, including the community service’s partner that is Tourism Awareness Group (Pokdarwis) in Peniwen Tourism Village. However, as the new normal implemented in tourism industry, all tourism business runners also for Pokdarwis in Peniwen Tourism Village were eager to reopen their business. The presence of Cleanliness, Health, Security, and Environment Sustainability (CHSE) Protocol becomes particular concern especially Pokdarwis of Peniwen Tourism Village in restoring tourist visit and strengthening the business of its residents. The training of CHSE protocol in Peniwen Tourism Village was conducted through collaboration between Universitas Ciputra Surabaya and Ministry of Tourism and Creative Economy (Kemenparekraf) aimed to equip tourism business runners in fulfilling tourism standard in accordance with new normal. From the training, Peniwen Tourism Village management gained the insight regarding the applicative health protocol to be implemented in each existed business line to ensure tourists’ safety and comfort. Moreover, the sustainability of village tourism in Peniwen Tourist Village and residents’ business in tourism sector will gradually recover. Keywords: Covid 19 Pandemic; CHSE Protocol; Tourism Village; New Normal
The purpose of this paper is to investigate the connection between egoistic motivation, hedonic motivation, attitude, and acceptability in the context of urban wellness tourism. Survey is conducted and has managed to collect 104 samples from respondents' participation. The findings show that hedonic motivation has a positive and significant influence on urban wellness tourism attitudes. However, it has been demonstrated that egoistic motivation has no influence on attitude. Meanwhile attitude also positively and significantly influence acceptability of urban wellness tourism. Based on the findings, theoretical and empirical implications are discussed, as well as the study's limitations and future research possibilities.
Prior becoming one of renowned tourist sites in Yogyakarta, Giriloyo was a quiet hilly village in which the people were commonly employed as Sultan's tomb keepers. Yet, they were able to make batik using hand-painted method, called nyanthing, and fortunately their talent was discovered by the courtiers of Kasultanan Yogyakarta. Since then, people in Giriloyo started to produce handpainted batik and until today various batik motives have been produced in which eight of them belong to primary motives of Kasultanan Yogyakarta. As one of Yogyakarta batik industries, the ups and down occurred including the attack of massive natural disaster, advanced technology used by factories, and the recent pandemic. There are several issues to be revealed in maintaining consistency of authentic product, dealing with the competitors, and struggling during the pandemic. This paper aims to explore the attempts done by the owners, craftsmen, and the community of Batik Giriloyo in surviving the business and preserving cultural values to support cultural tourism in Yogyakarta. In-depth interview with the head of Batik Giriloyo community, the batik owners, and the batik craftsmen was conducted to obtain primary data. The result revealed that the batik owners took time in introducing new business, applied several strategies in maintaining the business, and made important decisions in crucial time. The role of entrepreneurial figure and possible collaboration with related stakeholders are necessary for the business sustainability of Batik Giriloyo as well.
As one of the notable educational tourism destinations, Baobab Safari Resort has attracted huge number of tourists to spend their time being closer with the nature as well as the locals who live surround it. Aside from recreational aspect, the resort offers fruitful benefits in order to give more experiences by staying there for several nights. However, some improvements still need to be taken in order to provide more meaningful values to the visitors after their staying period has finished. Therefore, several strategies in developing the product of educational tourism are needed to give further benefits in which are not only obtained by the management team and the tourists, but also by the communities around the resort. This study aims to identify educational tourism potencies owned by the Baobab Safari Resort Hotel, along with its educational product development strategies. Qualitative method with case study approach was applied to this study and the data was collected through interviews, observation, documentation, and literature study. The result shows that educational tourism in Hotel Baobab Safari Resort can be developed by product innovation, interactive content creation, marketing escalation, and environmental awareness for both the management team and the tourists. Hence, sustainability of the environment and the experience with local communities can be achieved and continuously maintained.
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