Trowulan selama ini dikenal sebagai salah satu daerah di Propinsi Jawa Timur yang memiliki kekayaan budaya dan seni yang sangat beragam yang terlihat terlihat dari peninggalan-peninggalan arsitektur bersejarah dan pola hidup masyarakatnya yang kental dengan kesenian. Kekayaan budaya dan seni tersebut merupakan potensi sekaligus peluang bagi daerah Trowulan untuk dapat mengembangkan pariwisatanya agar dapat semakin dikenal oleh wisatawan baik domestik maupun mancanegara sebagai kawasan wisata heritage. Agar pengembangan wisata heritage di Trowulan bisa berjalan dengan baik, tentu saja diperlukan peran dari para stakeholder pariwisata yang salah satunya adalah keterlibatan masyarakat lokal Trowulan. Keterlibatan tersebut berupa partisipasi dan kontribusi nyata secara aktif dari masyarakat lokal sebagai tuan rumah di kawasan tersebut. Tujuan penelitian ini adalah untuk menganalisis sikap, kesadaran dan partisipasi atau keterlibatan masyarakat lokal Trowulan dengan menggunakan pendekatan kualitatif-kuantitatif dalam kaitannya dengan pengembangan wisata heritage yang bermuara pada upaya peningkatan wisata heritage berbasis peran serta masyarakat lokal atau lebih dikenal dengan istilah community-based tourism. Hasil penelitian menunjukkan bahwa masyarakat lokal secara umum memiliki persepsi yang positif terhadap pengembangan wisata heritage di daerah Trowulan, namun antusiasme untuk terlibat dan berpartisipasi masih belum terlalu optimal.
Wakatobi is a tourist destination that has potentials for remarkable natural beauty. The Indonesian government is also aggressively promoting Wakatobi through the making of the video Wonderful Indonesia: A Visual Journey. However, the tourist visiting rate in Wakatobi is still not very high. Therefore, this study aims to determine the effect of the promotional video on brand image and interest in visiting Wakatobi. This study involved 151 people as samples and the results showed that promotional videos are able to have a positive and significant influence on brand image and tourist visiting interest. Likewise, the brand image is able to provide a positive and significant influence on tourist visiting interest
ABSTRAK Penurunan jumlah kunjungan wisatawan yang drastis akibat pandemi Covid19 membuat seluruh destinasi dan atraksi wisata menutup sementara akses kunjungan bagi wisatawan. Penutupan tersebut juga berdampak pada menurunnya pendapatan para pelaku usaha pariwisata, termasuk mitra abdimas yaitu kelompok sadar wisata (Pokdarwis) di Desa Wisata Peniwen. Namun, seiring adanya penerapan tatanan normal baru (New Normal) dalam industri pariwisata, para pelaku wisata termasuk Pokdarwis Desa Wisata Peniwen bersemangat untuk membuka kembali usaha pariwisata mereka. Adanya Protokol Cleanliness, Health, Security, Environment Sustainability (CHSE) menjadi perhatian tersendiri bagi pelaku usaha pariwisata khususnya Pokdarwis Desa Wisata Peniwen. Pelatihan protokol CHSE di Desa Wisata Peniwen dilakukan dengan Kerjasama Universitas Ciputra Surabaya dan Kemenparekraf yang bertujuan untuk membekali pelaku usaha pariwisata dalam memenuhi standar berwisata sesuai tatanan normal baru pada masa pandemi. Dari pelatihan tersebut, pengelola Desa Wisata Peniwen mendapatkan pemahaman mengenai protokol kesehatan yang aplikatif untuk dapat diterapkan di setiap lini bisnis yang ada, dengan tujuan menjamin keamanan dan kenyamanan wisatawan. Selain itu, keberlanjutan dari wisata desa yang ada di Desa Wisata Peniwen dapat terjamin dan usaha penduduk dari sektor pariwisata dapat berangsur pulih. Kata kunci: Pandemi Covid 19; Protokol CHSE; Desa Wisata; Tatanan Normal Baru ABSTRACTThe number of tourists visit that drastically decreased due to Covid19 pandemic resulted to the temporary closing of all accesses to the destination and the attraction. The closing impacted on the revenue decline for those who ran tourism business, including the community service’s partner that is Tourism Awareness Group (Pokdarwis) in Peniwen Tourism Village. However, as the new normal implemented in tourism industry, all tourism business runners also for Pokdarwis in Peniwen Tourism Village were eager to reopen their business. The presence of Cleanliness, Health, Security, and Environment Sustainability (CHSE) Protocol becomes particular concern especially Pokdarwis of Peniwen Tourism Village in restoring tourist visit and strengthening the business of its residents. The training of CHSE protocol in Peniwen Tourism Village was conducted through collaboration between Universitas Ciputra Surabaya and Ministry of Tourism and Creative Economy (Kemenparekraf) aimed to equip tourism business runners in fulfilling tourism standard in accordance with new normal. From the training, Peniwen Tourism Village management gained the insight regarding the applicative health protocol to be implemented in each existed business line to ensure tourists’ safety and comfort. Moreover, the sustainability of village tourism in Peniwen Tourist Village and residents’ business in tourism sector will gradually recover. Keywords: Covid 19 Pandemic; CHSE Protocol; Tourism Village; New Normal
The decision process that supports individual entrepreneurial conduct remains a fascinating problem. Besides, the current situation shows that many Indonesian universities have begun to include entrepreneurship as a required subject for their students. This study aimed to develop an entrepreneurial model to explain the formation of entrepreneurial behavior, focusing on students' roles of creativity, passion, alertness, and entrepreneurial intention. The sample consists of 411 final-year bachelor's students from Indonesian universities. The collected data was analyzed using General Structured Component Analysis (GSCA), and the results showed that all hypotheses could be adopted according to the data processing results. As for the core of entrepreneurship, entrepreneurial intention becomes a substantial predictor of entrepreneurial behavior. The findings of this study can undoubtedly contribute to the validation of earlier research findings. However, the few numbers of sample size and self-reported data might limit the generalizability of this study’s results.
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