The Chinatown area of Kapasan has considerable potential to become a tourist destination that can attract tourists to visit. But in fact, the number of tourist visits both domestic and foreign to the Chinatown area of Kapasan is still very low when compared with other tourist objects in Surabaya. For that needed a tourism development strategy to improve the quality of tourism destinations in the Chinatown area of Kapasan. This study aims to find the formulation of tourism development strategy of the Chinatown area of Kapasan by using SWOT analysis tool. The strengths, weaknesses, opportunities and threats posed by Kapasan as one of the oldest tourist destinations in Surabaya are comprehensively analyzed. From the analysis result, it is found that the Chinatown area of Kapasan is considered to have low competitive power to face the threat from other tourist destinations. Therefore a workable strategy is to adopt a defensive strategy that focuses on the most preferred markets. The steps that need to be taken include increasing information and promotion about the Chinatown area of Kapasan as heritage tourism area; utilizing the CSR funds offered by big companies; proposed the Chinatown area of Kapasan to be included in the agenda of annual tourism program of Surabaya city government for example on the anniversary of Surabaya city anniversary. In addition it is also necessary to improve the quality and quantity of infrastructure and supporting facilities.

Wakatobi is a tourist destination that has potentials for remarkable natural beauty. The Indonesian government is also aggressively promoting Wakatobi through the making of the video Wonderful Indonesia: A Visual Journey. However, the tourist visiting rate in Wakatobi is still not very high. Therefore, this study aims to determine the effect of the promotional video on brand image and interest in visiting Wakatobi. This study involved 151 people as samples and the results showed that promotional videos are able to have a positive and significant influence on brand image and tourist visiting interest. Likewise, the brand image is able to provide a positive and significant influence on tourist visiting interest

ABSTRAK                                                               Penurunan jumlah kunjungan wisatawan yang drastis akibat pandemi Covid19 membuat seluruh destinasi dan atraksi wisata menutup sementara akses kunjungan bagi wisatawan. Penutupan tersebut juga berdampak pada menurunnya pendapatan para pelaku usaha pariwisata, termasuk mitra abdimas yaitu kelompok sadar wisata (Pokdarwis) di Desa Wisata Peniwen. Namun, seiring adanya penerapan tatanan normal baru (New Normal) dalam industri pariwisata, para pelaku wisata termasuk Pokdarwis Desa Wisata Peniwen bersemangat untuk membuka kembali usaha pariwisata mereka. Adanya Protokol Cleanliness, Health, Security, Environment Sustainability (CHSE) menjadi perhatian tersendiri bagi pelaku usaha pariwisata khususnya Pokdarwis Desa Wisata Peniwen. Pelatihan protokol CHSE di Desa Wisata Peniwen dilakukan dengan Kerjasama Universitas Ciputra Surabaya dan Kemenparekraf yang bertujuan untuk membekali pelaku usaha pariwisata dalam memenuhi standar berwisata sesuai tatanan normal baru pada masa pandemi. Dari pelatihan tersebut, pengelola Desa Wisata Peniwen mendapatkan pemahaman mengenai protokol kesehatan yang aplikatif untuk dapat diterapkan di setiap lini bisnis yang ada, dengan tujuan menjamin keamanan dan kenyamanan wisatawan. Selain itu, keberlanjutan dari wisata desa yang ada di Desa Wisata Peniwen dapat terjamin dan usaha penduduk dari sektor pariwisata dapat berangsur pulih. Kata kunci: Pandemi Covid 19; Protokol CHSE; Desa Wisata; Tatanan Normal Baru  ABSTRACTThe number of tourists visit that drastically decreased due to Covid19 pandemic resulted to the temporary closing of all accesses to the destination and the attraction. The closing impacted on the revenue decline for those who ran tourism business, including the community service’s partner that is Tourism Awareness Group (Pokdarwis) in Peniwen Tourism Village. However, as the new normal implemented in tourism industry, all tourism business runners also for Pokdarwis in Peniwen Tourism Village were eager to reopen their business. The presence of Cleanliness, Health, Security, and Environment Sustainability (CHSE) Protocol becomes particular concern especially Pokdarwis of Peniwen Tourism Village in restoring tourist visit and strengthening the business of its residents. The training of CHSE protocol in Peniwen Tourism Village was conducted through collaboration between Universitas Ciputra Surabaya and Ministry of Tourism and Creative Economy (Kemenparekraf) aimed to equip tourism business runners in fulfilling tourism standard in accordance with new normal. From the training, Peniwen Tourism Village management gained the insight regarding the applicative health protocol to be implemented in each existed business line to ensure tourists’ safety and comfort. Moreover, the sustainability of village tourism in Peniwen Tourist Village and residents’ business in tourism sector will gradually recover. Keywords: Covid 19 Pandemic; CHSE Protocol; Tourism Village; New Normal

Pembangunan pariwisata di desa-desa yang memiliki potensi wisata menjadi salah satu program pemerintah dalam membangun perekonomian daerah dan diharapkan mampu meningkatkan kesejahteraan dari masyarakat yang terlibat dalam pengembangan daerah wisata tersebut. Desa Wonomerto, yang merupakan salah satu Desa wisata di wilayah Kecamatan Wonosalam, kabupaten Jombang , Jawa Timur. Desa ini memiliki keindahan alam yang bagus dan memiliki potensi sebagai wisata religi dari salah satu aset wisata religi yaitu makam pangeran Benowo, simbol pahlawan yang menjadi jujugan ziarah religi bagi masyarakat. Wisata Religi yang ala kadarnya menjadi latar kami melaksanakan kewajiban berupa Kegiatan pengabdian masyarakat di daerah tujuan wisata berupa Inovasi ketersediaan kuliner lokal hasil dari eksplorasi budaya setempat yang memberdayakan potensi hasil alam dan kultur budaya kehidupan sehari hari masyarakat. Memberikan edukasi tentang konsep pengembangan wisata berbasis masyarakat menjadi langkah awal untuk mengubah mindset masyarakat tentang pariwisata. mulai dari inovasi desain, pengemasan, dan promosi. Luaran dari hasil pengabdian masyarakat ini berupa hasil penelitian yang dipublikasikan dalam prosiding/jurnal nasional, dan buku panduan berbisnis kedai kopiKata kunci