The Role of the Promotional Video "Wonderful Indonesia: A Visual Journey" on Brand Image and  Tourist Visiting Interest to Wakatobi

Santoso, Herien Natasya; Widyawati, Christy; Adityaji, Rizki

doi:10.37715/jtce.v1i1.1799

Cited by 3 publications

(3 citation statements)

References 16 publications

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“…A tourist destination's brand image is a collection of images associated with a brand in the minds of consumers (Santoso et al, 2021). The more positive images generated by potential tourists' familiarity with a tourist destination, the greater the desire of tourists to return (Zheng et al, 2021).…”

Section: Tourism Destination's Brand Imagementioning

confidence: 99%

“…The more positive images generated by potential tourists' familiarity with a tourist destination, the greater the desire of tourists to return (Zheng et al, 2021). Furthermore, the more distinct the image of a tourist destination in the consumer's mind, the greater their interest in visiting a tourist destination (Santoso et al, 2021).…”

Section: Tourism Destination's Brand Imagementioning

confidence: 99%

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The Role of City’s Brand Equity’s Dimension on Tourist’s Visit Intention Using Familiarity as Mediation: A Study of Tangerang City Indonesia

Purba¹,

Prathivi²,

Sihombing³

2023

jmp

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The purpose of this study is to determine the extent to which brand equity influences visitor interest to visit Tangerang city as one of the tourism destinations. The majority of empirical studies have proposed that brand recognition and familiarity with a tourist destination city (familiarity) has a positive correlation with the tourist destination's image. This research is to determine how much influence brand equity has using the dimension of brand quality, brand image, brand loyalty, and brand awareness as familiarity used as mediating variable.

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Section: Tourism Destination's Brand Imagementioning

confidence: 99%

Section: Tourism Destination's Brand Imagementioning

confidence: 99%

The Role of City’s Brand Equity’s Dimension on Tourist’s Visit Intention Using Familiarity as Mediation: A Study of Tangerang City Indonesia

Purba¹,

Prathivi²,

Sihombing³

2023

jmp

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show abstract

“…Social Media Marketing is a form of marketing used to create awareness, recognition, memory and even action on a brand, product, business, individual, or group either directly or indirectly using tools from the social web such as blogging, microblogging, and social networking (Santoso et al, 2021). By utilizing social media, it will make it easier for business actors, especially in the tourism sector, to introduce a tourist spot by uploading posts in order to create interest in visiting tourists.…”

Section: Literature Review Social Media Marketing and Visitor Interestmentioning

confidence: 99%

The Influence of Social Media Marketing, Destination Image on Visiting Decisions With Visiting Interest as an Intervening Variable

Islami,

Anggriani,

Faerrosa

2023

Distribusi

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The advancement of the internet has an impact on the increase in social media users and this is in line with the development of tourism, triggering the emergence of Instagram accounts with the theme of tourist destinations which can indirectly create an image of the destination it posts, resulting in the emergence of someone's interest in visiting. So that it triggers the decision to visit tourists. This study aims to determine the effect of social media marketing and destination image on visiting decisions with visiting interest as an intervening variable for tourists in the Mandalika Special Economic Zone (SEZ). This type of research uses descriptive quantitative with a causal approach. The sample size was 135 respondents. Data analysis tools using AMOS 24.0. The results found that social media marketing affects visiting interest. Destination image affects the interest in visiting. Social media marketing has no effect on visiting decisions. Destination image has no effect on visiting decisions. Social media marketing has a positive and insignificant effect on visiting decisions through visiting interest. Destination image has a positive and insignificant effect on visiting decisions through visiting interest. From the results of the study, it can be concluded that visiting interest will increase if social media marketing is utilized properly and improves destination image, so that it can trigger the formation of visiting decisions. Suggestions for the government and business actors are to continue to develop tourist attractions in SEZ Mandalika by adding facilities and protecting the environment

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Tourist Perception Towards Street Cuisine in Post-COVID-19 Pandemic Period: A Study of George Town Street in Penang in Malaysia

Ahmad¹,

Azman²,

Zainul³

2022

The Emerald Handbook of Destination Recovery in Tourism and Hospitality

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The Role of the Promotional Video "Wonderful Indonesia: A Visual Journey" on Brand Image and Tourist Visiting Interest to Wakatobi

Cited by 3 publications

References 16 publications

The Role of City’s Brand Equity’s Dimension on Tourist’s Visit Intention Using Familiarity as Mediation: A Study of Tangerang City Indonesia

The Role of City’s Brand Equity’s Dimension on Tourist’s Visit Intention Using Familiarity as Mediation: A Study of Tangerang City Indonesia

The Influence of Social Media Marketing, Destination Image on Visiting Decisions With Visiting Interest as an Intervening Variable

Tourist Perception Towards Street Cuisine in Post-COVID-19 Pandemic Period: A Study of George Town Street in Penang in Malaysia

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