In this 4.0 technology era, all industry sectors are required to make use of the internet and the latest technology for running their business process. In the tourism industry, especially accommodation, a system named gamification becomes one of the trends applied in the form of mobile applications done by various international hotel chains. By inserting game features such as tier (level), point, and reward, customers are expected to be more loyal by using those features embedded in the application. Therefore, this paper aims to examine to what extent gamification is able to influence customer loyalty of the international hotel chains in Surabaya. The data was collected by distributing an online questionnaire to the customers registered as loyalty program members of an international hotel chain in Surabaya. The study reveals that customer loyalty of the international hotel chain in Surabaya strongly influenced by the benefits obtained from the loyalty program provided in the form of the mobile applications.

Suku Badui Luar merupakan salah satu suku di Banten yang memiliki kearifan lokal dan adat yang masih dipertahankan hingga saat ini, salah satunya terkait wellness. Penelitian ini bertujuan untuk mengkaji konsep dan praktek wellness oleh suku Badui Luar dan potensinya sebagai produk wisata di kemudian hari. Metode pengumpulan data dilakukan dengan studi literatur dan wawancara dengan informan dan perwakilan dari Badui Luar Luar. Hasil temuan menyatakan bahwa disadari atau tidak, suku Badui Luar ternyata sudah memiliki konsep ethno wellness secara holistik (body, mind, spirit). Pengetahuan lokal dan praktik suku Badui Luar yang memanfaatkan alam secara bijak dalam mempertahankan kebugaran merupakan nilai khas dari ethno wellness suku Badui Luar. Sementara dari sisi daya tarik wisata heritage, praktik ethno wellness oleh suku Badui Luar memiliki potensi untuk dikembangkan menjadi bentuk wisata minat khusus.

The purpose of this paper is to investigate the connection between egoistic motivation, hedonic motivation, attitude, and acceptability in the context of urban wellness tourism. Survey is conducted and has managed to collect 104 samples from respondents' participation. The findings show that hedonic motivation has a positive and significant influence on urban wellness tourism attitudes. However, it has been demonstrated that egoistic motivation has no influence on attitude. Meanwhile attitude also positively and significantly influence acceptability of urban wellness tourism. Based on the findings, theoretical and empirical implications are discussed, as well as the study's limitations and future research possibilities.

This study tries to explore the phenomenon of impulsive buying among Online Travel Agent (OTA) users who are influenced by the presence of sales promotion activities by OTA and consumer actions when searching for travel products offered by OTA through the mobile apps platform. Research data collection is done through the distribution of questionnaires arranged in a structured way to answer the formulation of the research problem. The questions included in the questionnaire all adopt the results of previous studies with a level of validity and reliability that can be scientifically guaranteed. Questionnaires were distributed to OTA mobile apps users who have accounts in various types of OTAs and have made purchases of products offered by OTA in the past 1 year. A total of 106 respondents participated in filling out the questionnaire from 150 questionnaires that had been distributed previously. The results show that apps browsing does not affect the impulsive behavior of OTA customers and conversely sales promotion can significantly influence impulsive buying.

Pendampingan pengelolaan homestay Griyo Ngaso Desa Wisata Peniwen Kecamatan Kromengan Kabupaten Malang merupakan upaya dalam menjawab permasalahan yang dialami oleh kelompok komunitas pengelola homestay (Griyo Ngaso) di Desa Peniwen adalah sebagai berikut. (1) Belum terkelolanya homestay sebagai penunjang wisata budaya desa secara baik. (2) Belum adanya standar pelayanan terpadu pada unit usaha Griyo Ngaso di Peniwen. (3) Belum adanya SDM yang memiliki kecakapan secara khusus dalam pengelolaan Griya Ngaso. Melalui kegiatan pendampingan solusi yang ditawarkan antara lain: (a) memberikan pengetahuan manajemen layanan homestay terpadu; (b) membuatkan panduan pengelolaan homestay; (c) penataan sistem dan penguatan SDM dalam pengelolaan usaha homestay. Metode yang dilakukan melalui pelatihan bagi kader kelompok pengelola homestay dan perumusan sistem tata kelola secara bersama melalui focus group discussion.