PurposeThe purpose of this study is to examine cultural intelligence's (CQ) influence on international business travelers' ability to deal with the strain caused by institutional distance (ID).Design/methodology/approachThe methodology begins with a literature review to establish a framework for discussion by bringing together international business travel, stress, distance, and CQ. A total of 841 participants from Sao Paulo Guarulhos International Airport were surveyed in order to test the hypotheses.FindingsResults reveal that CQ partially moderates the relationship between ID and travel and job strain.Research limitations/implicationsFurthermore, the research implies that an increase in CQ is not positive in all situations.Originality/valueThis is the first empirical study to examine CQ in the short‐term context of international business travel.

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Resumo Este artigo analisa a relação entre gênero e âncoras de carreira de estudantes de cursos de graduação em que predominam o gênero feminino ou o masculino. O método adotado foi o levantamento (survey). A amostra englobou 251 graduandos da área de Engenharia e 251 da área de Saúde. Os dados foram coletados por meio de questionários contendo o “Inventário de Orientação de Carreira” (IOC), de Schein (1990). As técnicas aplicadas foram a estatística descritiva e a análise fatorial exploratória. Os resultados apontam que na área de Engenharia os respondentes do sexo feminino valorizaram mais as âncoras Estilo de Vida e Segurança/Estabilidade, cujos atributos estão socialmente associados ao gênero. Na área de Saúde, os respondentes do sexo masculino valorizaram mais as âncoras Autonomia/Independência, Desafio Puro e Criatividade Empreendedora, cujos atributos estão associados ao gênero. Conclui-se que as escolhas profissionais estão fortemente associadas aos valores e atributos socialmente atribuídos ao gênero.

The objective of this study was to compare the professional identity perceptions among undergraduate students enrolled in predominantly female and male courses. The research method is cross-sectional and the sample consisted of 502 undergraduate students in the fields of health and engineering. A questionnaire with the Scale of Professional Self and Hetero-Perception (EAHP) was used to collect the data and descriptive statistics, exploratory factor analysis, and structural equations modeling were used as analysis techniques. According to the students from the two areas, the dimensions that best describe their professions are dynamism; technicity; effort; and ethics, while in the health field, the dimension that received the lowest average score was recognition, indicating that the professionals working in this field resent the lack of respect, admiration, and prestige in society, despite perceiving themselves as honest, honored, productive, and hardworking. Also, the average hetero-perception scores were lower for the health students and the difference between self and hetero-perception was less significant among the engineering students. The results confirm that the professional identities include gender-related attributes, leading to the conclusion that health professions remain vulnerable to gender domination relations.

Organizations that operate in B2B contexts adopt value-creation strategies aimed at customer loyalty. Based on the concepts of the Service Dominant Logic (SDL), the study proposes the use of the Job to Be Done (JTBD) technique as a method to support the implementation of SDL concepts, applying the Outcome Driven Innovation (ODI) approach. Results of a survey carried out with 450 customers of a chemical company pointed out that the jobs revealed by the customers, once solved, actually result in better performance, thus contributing to confirm the adequacy of the technique for the purpose of identifying and prioritizing customers with greater potential for co-creation. The study also evaluates the variable 'professional management' as a moderator of this relationship and confirms that the solution of the jobs considered relevant by the customers, in a context of professional management, enhances co-created value.

Purpose -The purpose of this paper is to extend the scope of relationship marketing research in a service and developing market context. This is achieved through the development and testing of a theoretical model including antecedents (quality, opportunistic behavior and switching cost), mediators (satisfaction, trust and commitment) and consequences (propensity to maintain, cooperation and communication). Design/methodology/approach -The study comprises data collected from a range of service firms in a national survey conducted in a Brazilian service provider. The authors sent a cover letter, accompanied by an electronic questionnaire, to suppliers of a tourism company. Confirmatory factor analysis and partial least squares were used to test the model. Findings -The results show that trust and commitment have strong effects on the final outcome variables of propensity to maintain, cooperation and communication. Trust mediated two of the antecedents, i.e. transaction quality and opportunistic behavior. Commitment only mediated trust on the final outcomes. Practical implications -Managers of supply relationships are encouraged to develop trust to limit potential negative aspects of the relationship. Combined with trust, commitment is the second half of the two key relationship drivers and should also be fostered. Originality/value -The perspective of the supplier is a new perspective on the effects of trust and commitment. Contextually, a service provider in an emerging market, Brazil, provides unique extensions to the existing literature.

This study analyses how robust the management excellence model (MEG) is as a guide for implementing best practices from different reference models to achieve greater quality and excellence in management. The study starts by discussing the model's assumptions and purposes and how it has been applied to a diverse and large group of Brazilian companies with the expectation of improving business performance. The study is based on 389 independent assessments of 8 MEG criteria in 52 Brazilian companies participating in the Minas Quality Award (PMQ) in the State of Minas Gerais, Brazil, between the 2008-and-2011 cycle. From a theoretical background, 13 proposed hypotheses were tested using the structural equation model (SEM) with a partial least squares (PLS) estimation. Empirical tests support the conceptual framework of MEG, positioning leadership and information management as forces that lead to the strategic management of people, markets, processes, and societal concerns, which in turn are strong predictors of business performance.

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