The Use of the ‘Job to Be Done’ methodology to identify value co-creation opportunities in the context of the Service Dominant Logic

Ribeiro, Áurea Helena Puga; Monteiro, Plínio Rafael Reis; Luttembarck, Laura

doi:10.15728/bbr.2019.16.1.3

Cited by 8 publications

(9 citation statements)

References 31 publications

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“…To develop co-creation of value, companies can promote activities such as understanding what the service demanded by consumers is, improving the integration of value with customers, reconfiguring value constellations to exceed customer expectations and launching continuously new value propositions (Michel et al , 2008). The use of techniques for the involvement of customers in the process of creating solutions is also related to the performance and the level of management maturity of organizations (Ribeiro et al , 2019). In the initial stages of the development of a company, a product or a service, the customer can be considered a resource, that is, a source of ideas (Gassmann and Enkel, 2004; Nambisan, 2002).…”

Section: Value Co-creation In Innovation Environmentsmentioning

confidence: 99%

Value co-creation and performance within Brazilian innovation environments

Santos

Schmidt

Gonçalves

et al. 2022

JRME

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Purpose This study aims to analyse value co-creation in innovative firms within innovation environments (IEs) in the south region of Brazil from a processual and dynamic perspective, including its antecedents, initiatives and its outcomes in the multiple facets of the firms’ performance. Design/methodology/approach A qualitative and quantitative multi-method study was carried out with the management and support teams of these IEs, as well as with a sample of 91 companies installed. Findings The results helped clarify the value co-creation process in IEs of an emerging economy, suggesting under which conditions and how value co-creation practices are performed and its significant role in specific performance dimensions of companies. Research limitations/implications The study contributes to companies and IEs within emerging economies to prioritize practices related to the co-creation of value to enhance their results. Originality/value In emerging countries, IEs struggle to apply their scarce resources to the development of hosted firms. Having value co-creation as a concept that presupposes the involvement of the beneficiary and other actors to improve the companies’ value proposition, its practice may constitute a valuable ally in this effort. However, the dynamics of value co-creation in such environments, its antecedents and specific outcomes are still unclear.

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Section: Value Co-creation In Innovation Environmentsmentioning

confidence: 99%

Value co-creation and performance within Brazilian innovation environments

Santos

Schmidt

Gonçalves

et al. 2022

JRME

View full text Add to dashboard Cite

show abstract

“…Co-creation is closely linked to Marketing since it is also through suggestions, consumer surveys and research that product customisation is achieved and therefore reaches the target audience (Lucassen and Jansen 2014;Rodrigues et al 2021b). The main purpose of the gamified co-creation strategy is to create a relationship of trust and proximity between suppliers, customers and other stakeholders (Ribeiro et al 2019). Trust is created through experience, which creates additional value for the product (Baganzi et al 2019).…”

Section: Gamified Co-creationmentioning

confidence: 99%

“…Trust is created through experience, which creates additional value for the product (Baganzi et al 2019). Nowadays, consumers and producers are co-creators, as both interact and, therefore, can be producers, consumers, and both simultaneously (Hsieh et al 2021;Kannan and Govindan 2011;Ma et al 2021;Ribeiro et al 2019).…”

Section: Gamified Co-creationmentioning

confidence: 99%

The Epic Game of Creating a Successful Gamified Co-Creation Strategy

Lopes

Gomes

Santos

et al. 2022

Administrative Sciences

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This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the majority of respondents do not consider online shopping as a substitute for other entertainment activities. Respondents stressed that in online shopping, the important thing is personal satisfaction and their needs. According to the Hexad model, these characteristics fit the free spirit gamer, the Barttle model the explorer and the BrainHex model the seeker. As far as co-creation is concerned, the results indicate that most of the interviewees do not value the tools that exist on the retailers’ websites which allow them to create their own product. This study provides recommendations for retailers to implement a successful co-creation gamification strategy. Companies need to include gaming elements to enhance the retail experience and increase sales. In turn, this can increase competitive pressures among retailers by improving the services and products they offer. This paper provides empirical support for the current dearth of qualitative studies on the role of gamification and co-creation in the online retail experience. Many of the findings of this study are not in line with existing literature, allowing the conclusion that gamification alone is no longer enough to engage the online retail consumer with products and brands, requiring co-creation for the effective engagement of this consumer.

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“…Except for the time spent sleeping, work takes up more time than any other individual activity. This factor leads some people to feel more comfortable with day-to-day work activities than with leisure activities or their personal lives (Loewe et al, 2015;Ribeiro et al, 2019).…”

Section: Experiencing Tensions and Satisfaction With Lifementioning

confidence: 99%

Do tensions lead to positive career satisfaction results?

Cavalcanti

Félix

Mainardes

2022

RAM, Rev. Adm. Mackenzie

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Purpose This research aims to analyze the effect of the paradox mindset as a mediator of the relationship between stress experimentation with career satisfaction and life satisfaction. Originality/value The present study allowed for making three major advances for the literature of paradox and career satisfaction. First, it contributed by analyzing the paradox at the individual level. Second, the study cooperates with the career satisfaction literature, raising the possibility of perceiving tensions as a positive factor. Third, the present research has advanced in the career satisfaction literature by bringing the individual as a protagonist in their career. Design/methodology/approach Based on the sample of 245 valid respondents (with more than ten years in a career), it was used for data analysis and hypothesis testing, a multivariate analysis of structural equations modeling (SEM). Furthermore, the variance accounted for (VAF) test or variance explained was performed in order to present the mediating effect proposed in the study. Findings The results showed a direct negative significant relationship between tensions and satisfaction with career and life. This indicates that career tensions can also lead to positive effects since they tend to promote a greater ability of the individual (paradox mindset) to deal with conflicting situations. Such ability enables the achievement of positive results. In practice, the results of this study suggest that changing scenarios previously seen as negative and problematic to a more paradoxical mindset can help individuals deal with uncontrollable tensions and therefore improve the ability to feel more satisfied with one’s career.

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The Use of the ‘Job to Be Done’ methodology to identify value co-creation opportunities in the context of the Service Dominant Logic

Cited by 8 publications

References 31 publications

Value co-creation and performance within Brazilian innovation environments

Value co-creation and performance within Brazilian innovation environments

The Epic Game of Creating a Successful Gamified Co-Creation Strategy

Do tensions lead to positive career satisfaction results?

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