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Guest experience studies and the consequences towards behavioral intention play a significant role in the success of resort industry. Hence, this study attempts to investigate the relationship between service experience equity and behavioral intention at eco-resorts. This study also aims to discover the new experience and phenomenon of ecotourism particularly in eco-resort setting in Malaysia. The result of the hypotheses is tested using partial least square of structural equation modeling (PLS-SEM) and several conclusions were achieved. Noticeably, the service experience equity perceived by eco-resorts' guests showed significant influence their behavioral intention in staying at eco-resorts.

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This study applies Structural Equation Model for ICT usage in Higher Education (Usluel, Askar & Bass 2008) attempts to identify the level of ICT usage among academicians in UiTM and UNISEL, two higher institutions representing the public and private sector respectively. Subsequently, the relationship between the perceived attributes and the level of ICT usage among academicians is presented. This paper compares the difference and the most influential attributes of the aforementioned between the public and private learning institution. This paper concludes that there is a significant relationship between perceived attributes and the level of ICT usage among UITM and UNISEL academicians. However, UiTM registers compatibility whilst UNISEL records observability as their most influential perceived attribute that leads to the level of ICT usage. The findings of this research were made through questionnaire distributed to academicians from both institutions and the analysis was carried out to verify the hypotheses.

The property industry acts as vital sector whereby the service environment directly correlates the customers' behavioral intention in purchasing a property. However, to date, a study regarding service environment and its impact still not fully addressed in the property industry. Thus, the purpose of this study is to investigate the relationship between service environment and customers' behavioral intention moderated by income in Malaysian property industry. A total of 357 respondents participated in this study by using a convenience sampling. The result shown that lower middle income was significantly moderated the relationship between service environment and customers' behavioral intention.