The early detection of Tuberculosis (TB) among TB contacts is a strategy to find TB cases in earlier stage and to stop the transmission. This study aimed to assess the implementation of early detection in TB contact investigation to improve TB case finding. This was an operational research study conducted in Badung District, Bali, Indonesia. The samples were TB contacts, identified in the period July through September (third quarter) 2017. Contacts were household members who were living and sharing a room at least for 3 months with infectious TB patients and were not previously diagnosed with TB. Data were collected through face-to-face interview using structured questionnaires and registration reviews using a checklist. We visited 124 TB patients and successfully identified 498 contacts, thus the ratio of contacts to cases is 4:1. All TB contacts were invited to participate in TB screening and evaluation program. A total of 100 (20.1%) contacts have attended at least one examination session and 41 contacts have completed all sessions. Ten TB cases were found among the contacts, of which four of them were adults (three bacteriologically confirmed and one clinically confirmed) and six were children (aged under 15 years). The positivity rate among children was higher (46.2%) compared with adults (14.3%). The positivity rate of confirmed TB among contacts with any TB symptoms was 43.8% and that without symptoms was 12.0%. The contribution of early detection in TB contact investigation to improve TB case finding was 8.1% through all TB patients. The early detection in TB contact investigation yielded additional notified cases, especially among children. A comprehensive education, covering cognitive and psychological aspect, is needed to encourage TB contacts to completely participate in early detection program until their diagnosis is confirmed.
Penelitian ini bertujuan mencari faktor kunci keberhasilan ritel modern kelompok minimarket dan faktor apa yang menjadi daya tarik bagi konsumennya. Objek penelitian adalah semua ritel modern/minimarket dan beroperasi di Kota Cimahi, Jawa Barat. Sedangkan subjek penelitiannya adalah semua konsumen ritel tersebut. Total konsumen menjadi responden ada 388 responden. Untuk mendapatkan hasil maksimal, digunakan metode penelitian deskriptif dengan pendekatan kuantitatif. Analisis data memakai analisis faktor, uji rata-rata dan test rank. Hasil penelitian diperoleh informasi ada 10 faktor penentu keberhasilan ritel modern, yaitu: strategi bisnis ritel, tampilan fisik ritel, citra ritel, merchandise & assortment, komunikasi yang dipercaya, efektivitas teknologi pembayaran, customer service, media promosi, profesional SDM, jaminan pembayaran. Faktor dominan penentu keberhasilan ritel modern berupa efektivitas penggunaan teknologi pembayaran dan tampilan fisik toko/ritel. Faktor tersebut adalah kunci yang menyebabkan ritel modern disukai konsumen.
Penelitian ini bertujuan untuk menganalisis efektivitas iklan di Instagram dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Selain itu penelitian ini juga membentuk model iklan yang efektif dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Penelitian ini menggunakan sampel 200 pengguna aktif Instagram yang pernah membeli suatu produk melalui Instagram. Partial least square diterapkan untuk menguji hubungan antara niat pembelian, kesadaran merek, sikap, informatif, menghibur, gangguan, dan kredibilitas. Hasil penelitian ini menunjukan bahwa iklan yang informatif dan menghibur dapat mempengaruhi kesadaran merek. Iklan yang kredibel, informatif, dan menghibur mempengaruhi niat pembelian. Penelitian ini memberikan manfaat bagi pelaku usaha dalam pememanfaatan platform sosial media Instagram, sebagai media iklan mereka sehingga investasi yang dihabiskan dapat menerima hasil yang diinginkan. Melalui temuan dari penelitian ini, para pelaku usaha dapat meningkatkan daya saingnya melalui pemanfaatan sosial media Instagram secara efektif.
In recent years, the market for delivery foods has grown rapidly. The large-scale social restrictions that were announced by Indonesian government as a response to Covid-19 pandemic has continued the increasing trend of online food delivery. Convenient and health factors are the main motivator of this trend. Therefore, there is a growing concern about the effective packaging design for takeout foods. However, only a few a study published on this specific topic. It is important to understand the main concern of customers on the takeout foods packaging design. The purpose of this study is to design suitable takeout foods packaging based on the customer perspective using a pull market strategy. This study used various data collection methods such as observation, interview, literature study, and survey. Data collected was analyzed with descriptive analysis and SWOT analysis. A packaging design is proposed considering customer inputs on packaging material, design, and information needed.
This study aims to analyze the students' decision in choosing a vocational college which is influenced by the marketing mix strategy of vocational colleges and image. The sampling technique was purposive sampling, with a total of 210 respondents. The analysis technique used was SEM PLS. Results showed that the marketing mix strategy of the vocational colleges could influence the decision to choose a vocational college through the image of vocational college. The image directly influences the decision to choosing a vocational college. Education services, education costs, promotions, locations, quality of lecturers and staff, processes, and campus environments support in creating the image and decisions to choose a vocational college.
This study aims to analyze the effect of game features and trust on the intention to play mobile games based on the technology acceptance model and theory of reasoned action. 408 respondents were engaged in this study to obtain the data which were then analyzed using PLS-SEM. The results show that game features, attitude, and subjective norms are the significant determinants of intention to play mobile games. Attitude toward playing online games is influenced by game features, perceived usefulness, and trust. Perceived ease of use does not have a significant effect on attitude. This study bridges the gap in the mobile game adoption literature by explaining how the relationship between game features and trust. This will drive the intention to play mobile games based on the technology acceptance model and theory of reasoned action to obtain a more comprehensive explanation of mobile game adoption.
It has been commonly acknowledged that the micro, small and medium enterprises (SMEs) play a very important and strategic role in the national economic especially in the GDP, the regional GDP, employment, income distribution and the poverty reduction. The population of SMEs in Indonesia has reached up to 53,823,732 units or 99.9% which are distributed throughout the Indonesian regions (The Ministry of Cooperatives and SMEs, 2012), and in the West Java Province itself there are 8,731,790 business units. This shows that through optimum capitalizing, it would bring significant contribution to the people’s welfare (BPS, 2011).Under the national development program aiming at pro poor, pro growth and pro rural, the counseling program to develop the SMEs should be prioritized. According to Zuhal (2010) the employment rate of 99.5% is the basic foundation and that the counseling and guiding in technological support to increase the productivity has been needed. However, the problem arising is that the competitiveness is pretty low which is due to the financing and marketing (BPS, 2011). Thus the mortality and frequency of shifting in types of business operation has become the common phenomena. The mission as prescribed in the Law number 20 regarding SMEs is to uplift the competitiveness and develop the business climate through a policy regarding partnership. One of the partnership aspects is the mutually beneficial relation between SMEs and the large scale business facilitated by both the Central and Regional Government to stimulate the partnership (Law number 20 of 2008 Chapter V articles 11 and 25). Partnership is not a new strategy but it has come up as an important issue due to the complexity and risks both in the national and international economic environment as well as the limited capability and resources in a business unit. Therefore the strategic partnership is sought to enhance the relation between the demand and supply in the form of cooperation between independent business organizations. Striving for the sales in the hight competition requires collaborative venture to face technology, extend the resources, increase productivity and quality, and penetrate new markets (Cravens, 2013). Thus, this research attempts to find out to what extent the effect of the strategic partnership can increase the competitiveness and the implication to the performance of SMEs in West Java.
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