The trend of social media use has been increasing and encompass almost all activities covering political and economic aspect of a country, including in Indonesia. In terms of social, cultural as well as economic aspects, the use of social media has shifted the pattern and tradition of how people buy products. This phenomenon would become business opportunity to be identified, captured and made into reality by young people especially by university students. This research is to uncover how far the students could recognize online business opportunity through social media and how it can affect on entrepreneurial students' intentions. The research used quantitative method and use google form to collect data. The research takes place in Politeknik Negeri Bandung (POLBAN) and students of POLBAN as samples that taken through convenience sampling. The research uses descriptive analysis to analyse the data and regression analysis to find out the effect of students' recognition of business opportunities on the students' entrepreneurial intentions. The descriptive analysis shows that respectively the highest mean of students' perception is on trust of social media, benefit of social media, and the lowest is on confidentiality and ease of use. The research also shows that there is a positive and significant influence of students' recognition of online business opportunity on their entrepreneurial intentions as much as 41.5% and the rest should be caused by other factors.

Penelitian ini bertujuan untuk menganalisis efektivitas iklan di Instagram dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Selain itu penelitian ini juga membentuk model iklan yang efektif dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Penelitian ini menggunakan sampel 200 pengguna aktif Instagram yang pernah membeli suatu produk melalui Instagram. Partial least square diterapkan untuk menguji hubungan antara niat pembelian, kesadaran merek, sikap, informatif, menghibur, gangguan, dan kredibilitas. Hasil penelitian ini menunjukan bahwa iklan yang informatif dan menghibur dapat mempengaruhi kesadaran merek. Iklan yang kredibel, informatif, dan menghibur mempengaruhi niat pembelian. Penelitian ini memberikan manfaat bagi pelaku usaha dalam pememanfaatan platform sosial media Instagram, sebagai media iklan mereka sehingga investasi yang dihabiskan dapat menerima hasil yang diinginkan. Melalui temuan dari penelitian ini, para pelaku usaha dapat meningkatkan daya saingnya melalui pemanfaatan sosial media Instagram secara efektif.

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Measuring service quality in the traditional markets to be very interesting, especially linked to in-store logistics, satisfaction, and loyalty of traditional markets customer. The purpose of this research is to analyze the influence of retail service quality and in-store logistics, on customer satisfaction and loyalty in the Indonesian traditional market context. The model proposed is to study the relationship between retail service quality and in-store logistics, satisfaction, and commitment. This research has been conducted on 400 customers in 16 traditional markets in West Java, Indonesia. A procedure of structural equation modeling has been applied to evaluate the proposed research model. The methodology used consists of two stages. The first step was to check the construct validity through Convergent Validity (CV), Average Variance Extracted (AVE), Construct Reliability (CR), and Discriminant Validity (DC). Secondly, structural equation modeling. The results reveal that retail service quality has positively influenced loyalty, however, they show a non-significant effect on customer satisfaction. On the other hand, in-store logistics have positively influenced customer satisfaction, but not customer loyalty. Furthermore, satisfaction also positively influences loyalty.

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