Purpose
The purpose of this paper is to integrate the Quality–Loyalty Model and the Religiosity–Loyalty Model to assess loyalty formation toward Halal food.
Design/methodology/approach
Data from 320 respondents were collected in Bandung Indonesia through a survey. A partial least-square modeling was employed to evaluate the association between food quality, religiosity, perceived value, satisfaction and loyalty.
Findings
This study discloses that the two integrated loyalty models are fit, indicating that incorporating these loyalty models provides a better comprehension of loyalty toward Halal food. Further, this study confirms the importance of both food quality and religiosity in determining loyalty.
Practical implications
This research offers an important finding for Halal food managers to develop customer loyalty through food quality and religiosity. This research recommends that Halal food managers, besides obtaining Halal certification, need to constantly innovate and adopt world food-quality standards to deal with customers’ constantly changing demands.
Originality/value
This research is the first that integrates the Quality–Loyalty Model and the Religiosity–Loyalty Model to get a better understanding of loyalty formation toward Halal food.
Social Media Networking is a platform that has recently become the main media in information retrieval, digital use is easy to access for anyone, anywhere. Tourism is one of the industries that use this media platform to increase tourists visits. Bandung is one of the favorite tourist destinations, many social media users who post information, comment, review and ask fellow netizen, thus it will appear a destination image of Bandung that impacting visits. The data were collected from 195 respondents. The hypotheses were examined using Partial Least Square 3.0. This research discloses that electronic word of mouth (e-wom) on social media networks can influence the image of the destination and have an impact on the revisit intention of the tourism destination. The research findings show that the construct of E-Wom on social media Instagram has a direct effect to revisit intention, but the effect is greater when through the destination image. This research provides input and a better understanding for researchers and practitioners of the tourism industry on how to develop tourism revisit from enhancing destination image and keep the positive e-Wom on Instagram.
Bandung is a culinary city in Indonesia that continues to show the growth of restaurants in the region. It provides intense competition for business people in the culinary industry to keep them alive. The consumer trend itself was change about how-to learning company not through advertising but the article becomes the choice, such as in Instagram. The study was aimed at identifying the influence of Instagram Food Blogger elements (perceived usefulness, trust, and visual information) on consumer buying attitudes and purchase intention. To test the proposed model, this study applies variance-based structural equations Partial least squares (PLS) modeling with a sample of 200 Instagram Food Blogger recommendations’ readers in Bandung, Indonesia. The results show all variables have a positive effect on attitudes and purchase intention, only perceived usefulness does not show a significant effect on purchase intention. As a follow-up on the results of the study, the managerial implication of these findings is discussed.
The demand for halal cosmetic products in various parts of the world has increased, especially in Muslim-majority countries like Indonesia. The potential demand for halal cosmetic products will continue to increase in the future. Indonesia has the opportunity to become the world's largest producer and consumer of halal cosmetic products. Therefore, Indonesia must be able to take advantage of these opportunities by maximizing its potential. This study aims to determine the effect of knowledge, religiosity, attitudes, and Islamic advertising factors on the purchase intention of local halal cosmetic products. In addition, it also aims to find out the reasons for the purchase intention of Muslim consumers towards local halal cosmetic products and to determine the purchase intentions of Muslim consumers towards imported cosmetic products in the future. This study uses 400 respondents who are Muslim and domiciled in West Java. Then to test the model and hypothesis using Smart PLS Software. The results of this study indicate that all hypotheses are accepted. Knowledge and religiosity have a positive and significant influence on attitudes and purchase intentions. Then attitude and Islamic advertising have a positive and significant influence on the purchase intention of local halal cosmetic products. Thus, in building the intention to buy local halal cosmetic products, the company must know and understand what factors underlie consumers' intentions to buy local halal cosmetic products.
The purpose of this Community Service (PkM) program is to solve the problems faced by MSMEs for home-based industrial food products in Ciwaruga Village, Parongpong District, West Bandung Regency through assistance in the process of developing product packaging designs produced by MSMEs. Justification for priority issues was developed by optimizing potential through community empowerment through Community Service program support to increase awareness of packaging through surveys of packaging importance, development of appropriate technology and development of marketing networks to increase the competitiveness of MSME home-cooked food products in Ciwaruga Village. The design design of the problem solution implementation method begins with coordination with the Village Head and the Ciwaruga Village Secretary. The output that will be produced from the Community Service program is Appropriate technology, in the form of packaging design/design and a high level of understanding about the importance of packaging through packaging development training.
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