PurposeTo investigate the determinants of Muslim Millennials’ purchasing behavior of Halal food in a Muslim-majority country under the reflective and reflexive systems.Design/methodology/approachThrough 339 responds collected from the survey, this study uses 319 responds from Muslim Millennial consumers in Indonesia for further analysis. Data analysis is conducted using a partial least square (PLS) to verify the relationships between the variables herein.FindingsThough purchasing Halal food is familiar to Muslim Millennial consumers in a religious society, this study demonstrated that purchase intention and habit can independently affect their purchasing behavior. In forming the purchase intention, attitude, subjective norms, perceived behavioral control, and religiosity are all necessary determinants on this phenomenon.Practical implicationsThis study enlightens the food providers to continuously intervene in the purchase intention of Muslim Millennials as a consumer group as purchasing of Halal food is also a matter of habit for such consumers in the religious community. To strengthen Muslim Millennials’ purchase intention of Halal food, governments should harmonize their actions with the various stakeholders involved in this purchase intention.Originality/valueThis study focuses on the Muslim Millennial consumer group regarding their Halal food purchasing behavior by integrating two behavioral theories (theory of planned behavior and theory of interpersonal behavior) to obtain a more comprehensive explanation of their purchasing behavior.
Purpose
The purpose of this paper is to examine a specialty food loyalty model which includes perceived quality, satisfaction, and motivation, and to assess the model’s applicability in two distinct groups of customers: tourists and residents.
Design/methodology/approach
Data were collected from 455 specialty food customers in Bandung, Indonesia. Variance-based structural equation modeling (partial least squares (PLS)) was used to examine the relationship between the drivers (perceived quality, satisfaction and motivation) and loyalty according to the data presented by tourists and residents.
Findings
This study indicates that the perception of quality is an important factor affecting tourists’ and residents’ satisfaction with, and loyalty to, a product. Furthermore, this study suggests that motivation factors are important for tourists and residents in regard to developing loyalty to specialty foods.
Practical implications
This study provides a venue for retail managers and producers to improve their business performance by developing specialty foods of high quality. To improve their quality, this research suggests that managers and retailers focus on innovation based on exotic and unique traditional food reflecting the richness of local culture. To ensure their loyalty, customers of specialty foods need to be motivated by internal and external factors.
Originality/value
This study is one of the first to examine the formation of specialty food loyalty in two distinct groups of customers: tourists and residents.
This study attempts to uncover the Millennial’s decisional factors in purchase intention of Halal food in Indonesia, while heavily considering Halal food as a credence consumer good. After an analysis of 248 respondents using PLS-SEM, several interesting findings are obtained. Millennial’s understanding of Halal Value and Halal Logo serves as the antecedents of Purchase Intention of Halal food which is mediated by Attitude and Trust. Further analysis is also carried out herein by examining the moderating effect of gender with Multi-Group Analysis. For result, the distinct paths and significant difference of effects can be spot on the female and male group which shall provide deeper insights to any relevant stakeholders, especially food providers.
Food souvenirs are tangible reminders of a travel destination and play an important role in the hospitality and tourism industry. However, little research has been devoted to the definition, attributes, and impact of food souvenirs on tourist attitudes, and post-purchase behavioural intentions, which consists of intention to repurchase, recommend, say something positive, and repurchase even if the price increased. In a response to the identified gap, this study inspects the dimensions of food souvenirs and assesses its impact on tourist satisfaction and behavioural intentions. This study applies exploratory factor analysis to identify the dimensions of food souvenirs and uses multiple regression to assess the association between these food souvenir dimensions and tourist satisfaction and post purchase intensions. The data was collected from 252 domestic tourists in Bandung, Indonesia. The factor analysis produced five dimensions of food souvenirs, including brand and packaging, uniqueness, food quality, authenticity, and taste/value. Among these dimensions; uniqueness, authenticity, taste/value are important determinants of satisfaction with food souvenir itself, but also with behavioural intentions. Further, this study reveals that satisfaction with food souvenir is a critical driver of tourist satisfaction with visiting the destination. These results offer an opportunity for retail businesses managers and destination organisation managers to develop strategy to satisfy tourists by providing unique and locally symbolic food souvenirs.
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