Uncovering Indonesian Millennial's Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents

Sosianika, Adila; Amalia, Fatya Alty

doi:10.35313/ijabr.v2i01.91

Cited by 9 publications

(16 citation statements)

References 40 publications

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“…Likewise, unfamiliar ingredients tend to be perceived as suspicious in term of its "halalness" (Yunus et al, 2014) and therefore consumers will prefer to avoid purchasing such products with doubtful colourings, additives, emulsifiers and other unheard terminologies. Similarly, the element of trust, which is the very essence of halal is noted to have positive and significant relationships with consumer attitude and purchase intention among Muslim consumers as was shown by Sosianika & Amalia, (2020). In effect, by adopting and using the HalaalMoris App, Muslims and halal consumers can rely on trustworthy and authoritative information to make their halal purchases, and thus develop positive attitudes to this new technology.…”

Section: Effect Of Adoption Of Halaalmoris App On Halal Purchase Intentionsmentioning

confidence: 85%

Factors Influencing Adoption of a Halal App in a Small Island Developing State (Sids). A Conceptual Framework.

Mustun¹

2021

International Journal of Islamic Business

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The fourth technological revolution is here, tailgated by stratospheric advances in emerging technologies meant to improve the daily lives of individuals which come with various functionalities, uses and varieties. We are talking of smartphone applications or Apps and they are a rage nowadays given the unrivaled degree of informativeness, convenience, connectivity and networking opportunities they offer, and have been developed to address the needs of consumers in various sectors namely, banking, shopping, travel, fitness and health, food delivery, mapping, news and education, just to name a few. At the same time, the growing demand for Halal consumption fueled by the boom in the global Halal industry and ethical consumerism, consumers are in dire need of a one-stop medium where information about Halal products is available within reach so as to safely maintain their religious commitments and dieting requirements. Therefore, given the uniqueness of Halal-based Apps and more so the peculiar requirements of Halal consumers, it has become imperative to have studies which investigate the factors which influence Muslims to adopt Halal-based Apps, and the literature clearly lacks in terms of such assessments. Hence, the present research is one of the very first to come up with a conceptual framework which can be used to study the predominant factors which would motivate users to adopt Halal-based App. This research has taken the case of a Halal-based App, named HalaalMoris in a Small Island Developing State (SIDS) like Mauritius.

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Section: Effect Of Adoption Of Halaalmoris App On Halal Purchase Intentionsmentioning

confidence: 85%

Factors Influencing Adoption of a Halal App in a Small Island Developing State (Sids). A Conceptual Framework.

Mustun¹

2021

International Journal of Islamic Business

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“…The Halal logo is a way of informing, persuading and verifying that it complies with Islamic law (Sosianika and Amalia, 2020). The halal logo promises to use halal materials, halal slaughter, halal processing and halal distribution (TSE, 2022).…”

Section: Halal Logo Knowledgementioning

confidence: 99%

“…The Halal logo enables Muslim consumers to make more informed purchasing decisions. The Halal logo is viewed as a quality indicator, guarantee, or indicator of religious satisfaction that enables Muslim consumers to place their trust in the products (Aziz and Chok, 2013;Anam et al, 2018;Sosianika and Amalia, 2020). Maichum et al (2017), on the other hand, discovered that halal knowledge has a significant effect on attitudes toward halal food.…”

Section: Halal Logo Knowledgementioning

confidence: 99%

A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country

Temizkan

2022

Sosyal Mucit Academic Review

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Consumers living in Muslim countries often do not pay attention to the halal logo as they think that the products in their own countries meet the halal requirements. However, Muslim consumers are highly susceptible to purchasing halal products when they go to a non-Muslim country. The halal logo makes it easier for consumers who have this sensitivity to choose halal products. At this point, it is wondered whether the halal logo is effective in the purchasing behavior of Muslims in different Muslim countries. From this point of view, in this study, it is aimed to fill the gap in the literature by investigating the attitudes and behaviors of Muslim consumers towards products with halal logo when they go to another Muslim country. For this purpose, the halal logo knowledge, awareness and attitudes, and halal logo product purchasing behaviors of Muslim international students coming to Turkey, a Muslim country, for university education were examined. The research model developed for this purpose was created by utilizing the knowledge, attitude and practice (KAP) model. Within the scope of the study, data were collected from 396 international students through an online questionnaire using convenience sampling method. The obtained data were analyzed using structural equation modeling (SEM). The investigation revealed that halal logo awareness and attitude toward halal logo products significantly affect halal logo product purchasing behavior. However, information about halal logos is unlikely to have a significant and beneficial effect on the halal logo product purchasing behavior.

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“…However, Purchase intention may ultimately lead to actual purchase (Follows & Jobber, 2000). Actual purchase can be influenced by external factors such as budget, social norms, search costs, inaccessibility, unexpected promotions (Suh & Yi, 2006;Sosianika & Amalia, 2020). Therefore, consumers might not end up purchasing the product or service, although they have the purchase intention.…”

Section: Literature Review Purchase Intention and The Theory Of Reasomentioning

confidence: 99%

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Hardiyanto¹,

Perera²,

Kusdibyo³

2020

IJABR

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Uncovering Indonesian Millennial's Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents

Cited by 9 publications

References 40 publications

Factors Influencing Adoption of a Halal App in a Small Island Developing State (Sids). A Conceptual Framework.

Factors Influencing Adoption of a Halal App in a Small Island Developing State (Sids). A Conceptual Framework.

A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country

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