Purpose
The purpose of this paper is to integrate the Quality–Loyalty Model and the Religiosity–Loyalty Model to assess loyalty formation toward Halal food.
Design/methodology/approach
Data from 320 respondents were collected in Bandung Indonesia through a survey. A partial least-square modeling was employed to evaluate the association between food quality, religiosity, perceived value, satisfaction and loyalty.
Findings
This study discloses that the two integrated loyalty models are fit, indicating that incorporating these loyalty models provides a better comprehension of loyalty toward Halal food. Further, this study confirms the importance of both food quality and religiosity in determining loyalty.
Practical implications
This research offers an important finding for Halal food managers to develop customer loyalty through food quality and religiosity. This research recommends that Halal food managers, besides obtaining Halal certification, need to constantly innovate and adopt world food-quality standards to deal with customers’ constantly changing demands.
Originality/value
This research is the first that integrates the Quality–Loyalty Model and the Religiosity–Loyalty Model to get a better understanding of loyalty formation toward Halal food.
Social Media Networking is a platform that has recently become the main media in information retrieval, digital use is easy to access for anyone, anywhere. Tourism is one of the industries that use this media platform to increase tourists visits. Bandung is one of the favorite tourist destinations, many social media users who post information, comment, review and ask fellow netizen, thus it will appear a destination image of Bandung that impacting visits. The data were collected from 195 respondents. The hypotheses were examined using Partial Least Square 3.0. This research discloses that electronic word of mouth (e-wom) on social media networks can influence the image of the destination and have an impact on the revisit intention of the tourism destination. The research findings show that the construct of E-Wom on social media Instagram has a direct effect to revisit intention, but the effect is greater when through the destination image. This research provides input and a better understanding for researchers and practitioners of the tourism industry on how to develop tourism revisit from enhancing destination image and keep the positive e-Wom on Instagram.
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