2019
DOI: 10.1108/bfj-03-2019-0188
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Loyalty formation toward Halal food

Abstract: Purpose The purpose of this paper is to integrate the Quality–Loyalty Model and the Religiosity–Loyalty Model to assess loyalty formation toward Halal food. Design/methodology/approach Data from 320 respondents were collected in Bandung Indonesia through a survey. A partial least-square modeling was employed to evaluate the association between food quality, religiosity, perceived value, satisfaction and loyalty. Findings This study discloses that the two integrated loyalty models are fit, indicating that i… Show more

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Cited by 36 publications
(27 citation statements)
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References 30 publications
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“…This finding is in line with some prior studies (Amaliah et al, 2015;Eid & El-Gohary, 2015;Joshanloo, 2016). For example, Suhartanto et al (2019) have found that religiosity has a significant impact on Halal food customer satisfaction. Joshanloo (2016) has also asserted a significant moderating effect of religiosity on the link between negative affect and life satisfaction.…”
Section: Discussionsupporting
confidence: 92%
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“…This finding is in line with some prior studies (Amaliah et al, 2015;Eid & El-Gohary, 2015;Joshanloo, 2016). For example, Suhartanto et al (2019) have found that religiosity has a significant impact on Halal food customer satisfaction. Joshanloo (2016) has also asserted a significant moderating effect of religiosity on the link between negative affect and life satisfaction.…”
Section: Discussionsupporting
confidence: 92%
“…Religiosity strengthened the relationship between perceived value and customer satisfaction. Suhartanto, Marwansyah, Muflih, Najib Moh, and Faturohman (2019) also assert that religiosity is a significant antecedent of customer satisfaction. Accordingly, we argue that religiosity is closely related to satisfaction.…”
Section: Religiosity and Customer Satisfactionmentioning
confidence: 99%
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“…The previous study has articulated to conduct an empirical study in culturally diverse countries (Yeo et al, 2017) with a large sample. Most of the prior studies examined based on culturally similar countries and small samples (See-Kwong et al, 2017;Suhartanto et al, 2019;Yeo et al, 2017). Third, since the data were collected in the pandemic period from Bangladesh, this study will provide an understanding of the factors that influence customers' attitude, satisfaction, and continuance intention in an unusual situation that might intensify the usage.…”
Section: Introductionmentioning
confidence: 94%
“…Second, consumers are concerned about food safety and the delivery hygiene in ordering food using MFDAs. However, previous studies mainly emphasized on MFDA's adoption and its influence on customers' intention to use (Alalwan, 2020;Baabdullah et al, 2019;Koiri et al, 2019;Lee et al, 2019;Okumus et al, 2018;Roh & Park, 2018;Suhartanto et al, 2019;Yeo et al, 2017). Finally, the social isolation situation may influence customers' behavioral intention to use MFDAs in unprecedented conditions.…”
Section: Introductionmentioning
confidence: 99%