2021
DOI: 10.1088/1757-899x/1098/3/032022
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Mobile games adoption: An extension of technology acceptance model and theory of reasoned action

Abstract: This study aims to analyze the effect of game features and trust on the intention to play mobile games based on the technology acceptance model and theory of reasoned action. 408 respondents were engaged in this study to obtain the data which were then analyzed using PLS-SEM. The results show that game features, attitude, and subjective norms are the significant determinants of intention to play mobile games. Attitude toward playing online games is influenced by game features, perceived usefulness, and trust. … Show more

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Cited by 5 publications
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