Why do online customers become loyal in their purchases on e-commerce sites? We examine how e-service quality, trust, and customer satisfaction affect customer loyalty towards purchasing goods and services. The proposed model also investigates the relationships among e-service quality, trust to loyalty, and satisfaction as a mediator that remains underexplored. The sample of this study is 350 millennial respondents as online buyers in Bogor city. PLS-SEM modeling procedure was used to test the proposed research model. We find that the quality of e-service and trust has a significant favorable influence on customer loyalty, and this effect is mediated by customer satisfaction. This study highlights the role of e-commerce producers in gaining loyalty through efficient service offerings and shape positive psychological in online marketing practices.

Penelitian ini bertujuan mencari faktor kunci keberhasilan ritel modern kelompok minimarket dan faktor apa yang menjadi daya tarik bagi konsumennya. Objek penelitian adalah semua ritel modern/minimarket dan beroperasi di Kota Cimahi, Jawa Barat. Sedangkan subjek penelitiannya adalah semua konsumen ritel tersebut. Total konsumen menjadi responden ada 388 responden. Untuk mendapatkan hasil maksimal, digunakan metode penelitian deskriptif dengan pendekatan kuantitatif. Analisis data memakai analisis faktor, uji rata-rata dan test rank. Hasil penelitian diperoleh informasi ada 10 faktor penentu keberhasilan ritel modern, yaitu: strategi bisnis ritel, tampilan fisik ritel, citra ritel, merchandise & assortment, komunikasi yang dipercaya, efektivitas teknologi pembayaran, customer service, media promosi, profesional SDM, jaminan pembayaran. Faktor dominan penentu keberhasilan ritel modern berupa efektivitas penggunaan teknologi pembayaran dan tampilan fisik toko/ritel. Faktor tersebut adalah kunci yang menyebabkan ritel modern disukai konsumen.

This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage.

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This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage.

One of the most important assets owned by a company is human resources because it has an influence on the survival of the company. Employees in a company should be provided with a comfortable working environment to produce optimal performance. The work environment is an important thing to be considered by every company and is one of the factors that determine employee performance. The purposes of this research are to know how is the work environment, employee performance and how much is the impact of the work environment on employee performance. This research was conducted by distributing questionnaires to 116 employees at the Division of Part Detail Manufacturing Production Directorate of PT Dirgantara Indonesia (Persero). Based on research that has been done, the regression equation Y = 40 404 + 0,438X. The study states the working environment and employee performance in the Department of Part Detail Manufacturing Production Directorate of PT Dirgantara Indonesia (Persero) has a positive relationship (moderate) with a value of 0.438 and the working environment influence on employee performance.

The occurrence of the Covid-19 pandemic has resulted in consumers being reluctant to go far to shop, so nanostores are a choice. There are thousands of nanostores in Indonesia. However, not all nanostores are in demand by consumers, some nanostores are abandoned because they cannot adapt to consumer needs. This study aims to find factors and dimensions of purchase motives that can be used to increase sales and revenue of nanostores. The study used an explanatory survey method. The survey was conducted on 210 nanostore consumers in the city of Bandung, Indonesia. The research data were analyzed using confirmatory factor analysis. The study results obtained three dimensions of consumer buying motives in nanostores: product attributes, self-orientation, and service guarantee. These are dimensions that consist of 12 factors and the majority of factors tend to be based on rationality or things related to healthy logic. To increase their revenue and growth, it is recommended that nanostore entrepreneurs understand consumer buying motives according to community conditions.

It is challenging to run a business during the COVID-19 pandemic, because the owners and the small business leaders must be responsible for success. Leaders need to innovate and look for sources of innovation, including practical inventions, such as innovation cloning. In this study, innovation cloning consisting of creativity cloning and implementation cloning is analyzed for its relationship to business success, in the form of owner’s interest and financial performance perspectives. This study aims to reveal the role of innovation cloning, creativity cloning, and implementation cloning in achieving business success based on the owner’s interest and financial performance. The study uses an explanatory survey. The number of samples is 155 entrepreneurs/small business leaders in Bandung City, Indonesia.  Snowball  sampling is carried out to obtain the data. Data processing uses descriptive statistics and multiple regression with the help of SPSS and Amos 23 software. This study found that creativity cloning and implementation cloning affected the owner’s interest, and implementation cloning affected financial performance. In contrast, creativity cloning does not affect financial performance. Creativity cloning and implementation cloning are correlated with each other. Creativity cloning and implementation cloning are proved to be one unit of cloning innovation. The leader’s expertise in choosing the object to be cloned and adapting it to consumer needs will facilitate company goals. Utilizing innovation, cloning, and modifying it is a practical way for small businesses to succeed. This research needs to be continued to see if there is a continuous pattern in these findings so those findings can be generalized.