Tourism in Bali cannot be separated from the use of information technology such as the internet in this digital era. The use of this technology will make it easier for the visitor, both on tours and works, or known as digital nomad tourism. Ubud and Canggu are two succeeded areas in developing digital nomad tourism. Other tourism areas such as Sanur which also have coworking spaces, it is also potential to develop digital nomad tourism. Restaurants in the Sanur tourism area also have the same opportunity to develop their business into a co-working space. This research aims to develop a community-based digital model of nomad tourism in the local community of Intaran Sanur Denpasar in improving the welfare of themselves. The number of places suitable for this new tourism development in Sanur provides more space for business. The research was conducted with a quantitative approach supported by interviews and observations. The result shows three factors able to support the development of community-based digital nomad tourism, namely the entrepreneurial spirit factor in the digital world, the digital nomad tourism business factor as a new business alternative, and the ease of doing business. This research shows that communitybased tourism businesses in the Intaran village can be developed into a co-working space to support the development of digital nomad tourism.

The skills gap of higher vocational education graduates is still very wide. There is a need for graduates' readiness to enter the world of work. The research objective was to develop a measurement model to assess work readiness of higher vocational education graduates. The research was conducted using an online survey method. The research respondents were final year students who are currently carrying out industrial work practices. The research data were analyzed using confirmatory factor analysis. This study confirms a model for measuring graduate work readiness, called the Work Readiness Inventory (WRI). This WRI model consists of 42 job readiness attributes, which are divided into 6 constructs, namely: personal resources, family support, industrial work practice experience, work expectations and information, learning environment, and career guidance. The WRI model has a very good degree of fit, and able to measure the work readiness of vocational higher education graduates with valid and reliable.

Tourism marketing practices have gradually changed into more digital, thanks to the invention of the Internet and Communication Technology. It alters the notion of word of mouth to electronic word of mouth through social media applications. This study aims to investigate the Generation Z perceptions toward the usage of social media and its features in the pre-trip planning decision-making process. Why Generation Z? The reason is this generation is raised in the Internet era and they never experienced non-Internet era. For the purpose of this research Generation Z are those who were born in 1995-2000. The study applied a qualitative approach by administered questionnaires for data collection to Generation Z and analysed employing the descriptive method. The results suggest that Generation Z used the Internet mostly for accessing photo and video sharing sites by 70% and 68% respectively. Generation Z took into account mostly the content of social media, online review groups, and online recommendation from friends and relatives in the information search stage. Interestingly, they trust positive comments in the online travel community for granted and willing to share their travel experiences on community sites. The fake social media content is undeniably existing and future researchers should pay attention to this negative side of social media.

Currently, many companies have implemented green marketing activities in their various activities as part of their social awareness and they are required to reach consumers with green marketing messages in an effort to increase brand loyalty and raise environmentally friendly issues. Starbucks is one of the global companies that implement this. The purpose of this study was to examine the effect of green marketing on Starbucks’ brand loyalty. The population in this study is all Starbucks consumers in the millennial generation. In this study, the sample selection technique used a purposive sampling technique of 100 respondents. The analysis technique is simple linear regression analysis. The results of the analysis show that green marketing has an effect on brand loyalty.

The role of leadership has become an important topic in the business, management and strategic literature. However, the important role of leadership in building organizational agility is still separate and has not been incorporated into the existing literature. The present study identifies the trend of research and publications in the Web of Science and Scopus database in the last two decades which were analyzed using a systematic literature review approach. The results show that at present, both topics are very important publication ideas, especially how organizations deal with turbulence from markets, competitors and even pandemics. Furthermore, the trend of publications regarding leadership in building organizational agility is increasing both in the number of publications, topic selection, impact factors, citations and author country networks. This review literature study provides a comprehensive overview of future leadership to build organizational agility research and collaboration opportunities. Keywords: Bibliometrics analysis, leadership, organizational agility, VoSViewer

This study was aimed to examine the role of collaboration strategy in improving organizational capability, the latter being the impetus of increased logistics performance. This research adopted a quantitative design, and the research instrument was a questionnaire using a five-point Likert scale. The research population was 22 freight forwarding companies located in Badung regency, Bali province, Indonesia. A total of 44 managers and assistant managers were asked to fill out the questionnaire. The research model was built by using structural equation modelling approach and the data were analyzed with the help of SmartPLS-3 software. The research findings revealed that collaboration had a significant effect on logistics capability, which in turn had a significant effect on logistics performance. Theoretically, the findings imply that we need to add the variable body of knowledge into the relationship between the variables and to consider the role of logistics capability as the mediating variable. The practical implication concerns the importance of collaboration strategy in improving capability and logistics performance. The research limitations are discussed.

The role of knowledge sharing has been tested and explored in various empirical studies related to organizations. However, research that explores knowledge sharing in building innovation and explores the role of innovation comprehensively is still rare in the SME sector. The purpose of this study was to examine and explain the relationship between knowledge sharing in building innovation to build a resilient competitive advantage. This study used a quantitative design involving 118 respondents from 59 sample frames consisting of management levels, namely assistant and managers of SMEs Export in Bali Province, Indonesia. The questionnaire uses a Likert scale, and the data is processed with SmartPLS 3.0 software. The results showed that knowledge sharing has a significant effect on innovation and resilient competitive advantage and innovation as mediator. Theoretically, this research provides insight into the body of knowledge. Practically, research is concerned with the recognition of intellectual capital in the organization. The limitations of the study are discussed in the paper.

Sanur as one of the tourist destinations in Denpasar has hotel tourist facilities, both star and non-star hotels. The number of star hotels in Denpasar City is 34 and 73.5% are located in Sanur. Hotel managers in this region need to carry out promotional activities to win the competition, one of which is through collaboration with the Online Travel Agent (OTA). Through OTA, tourists who want to travel can book rooms online on the OTA website, without having to contact the hotel manager to ask for room availability. Similarly, the ease of payment of rooms through this medium has made this reservation mode become more popular. The purpose of this study is to examine the factors which influence star hotel managers in Sanur to use OTA as a marketing medium and other determining dominant factors. The sample of this study was 72 people from 12 star hotels recruited using a purposive sampling method based on their positions from two departments (Front Office Department and Sales and Marketing Department) in each hotel, namely managerial level, supervisor and staff. The results showed that most of the sales of star hotel rooms in Sanur made use of OTA (32.05%) in addition to the Travel Agent and Direct Booking. The OTA which was used was predominantly Booking.Com, because it reaches the entire world, supported by the many languages used, namely 43 languages. The development of the OTA model needs to be done considering that there is a forum for General Managers who routinely hold meetings where they alternately become the Host. Through this model, contributions will be made to the Corporate Social Responsibility in the Sanur area, both in the use of human and financial resources for traditional activities and activities related to Hinduism.