This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.
This study aims at exploring the media use, gratification sought, and information needs of tourists in Bali and whether there is any difference before, during, and after the Covid-19 pandemic. With accidental and purposive sampling, 115 tourists visiting four (4) Bali's main beaches answered the questionnaire and analyzed with Paired sample t-test, testing the hypothesis that there is a difference among media use, gratification sought, and information needs of tourists before, during, and after the pandemic. The result shows tourists mostly use whats app (group), Youtube, Instagram, and Facebook followed by electronic and print media. The main gratifications sought are spending free time, get Covid-19 information, and release tension from problems. Before the pandemic, information needed are prevention, while after the pandemic is vaccine effectiveness, and after pandemic is travel rules. After the pandemic, tourists require information on travel rules, vaccine effectiveness, prevention, and vaccine availability. The paired sample t-test indicates that a difference on media use, gratification sought, information needs of tourists before, during, and after the pandemic. Understanding tourists' media use, gratifications sought, and information needs are very important for Bali's government and private sectors for effective and efficient communication in relation to Covid-19 pandemic.
Understanding stakeholders' perception on organization social responsibility initiative is very important for the success of the initiative itself. Green Tourism is Bali State Polytechnic (BSP)'s special program to show its social responsibility commitment. In order to succeed, the Green Tourism program should be conducted based on and able to meet the stakeholders' needs and expectations. This study investigates BSP's internal stakeholders' perception on Green Tourism program. A questionnaire is developed based on a literature review and interview which resulted in a total of 59 indicators which was answered by a total of 289 students, lecturers, and administration staff. The data is analysed by using descriptive statistics and important-performance analysis (IPA). The result shows that the stakeholders have a relatively high perception on the importance of Green Tourism programs but perceive that its implementation still requires more improvements. All three themes; green ethics, green business, and green physics are considered both very important and already well implemented but still need more improvements. BSP need to improve efforts on some indicators such as praying before activities, encourage honesty, discipline, and care attitudes, integrate religious values into teaching learning process, encourage work culture, set up discussion groups, encourage voluntary culture, create group work, regularly communicate campus activities to public; and maintain buildings.
Karangasem Regency has a lot of authenticity in customs, arts, culture, and natural beauty and exoticism in rural areas. However, the exploration on the rural tourism in Karangasem Regency has not developed professionally. This study attempts to search the potential rural tourism in Karangasem. This research applied descriptive qualitative. The result was It is necessary to support various aspects of tourism as it will be able to provide satisfaction to tourists and even able to create an authentic impression for domestic and foreign tourists. In terms of a tourism destination development strategy by looking at the potential of the region, it requires specific critical thinking. Exploring the tourism potential in Karangasem regency will later be used as a pioneer in developing tourist destination effectively and able to display the specific advantages of each destination. In the long term, it can be used as a database in building tourism that is interconnected among one tourist destination and other specific tourism aspect.
The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient of 0.278. Customer satisfaction also has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient value of 0.494. Simultaneously, experiential marketing and satisfaction variables have a positive and significant effect on customer loyalty of Tijili Hotel Seminyak with the acquisition of a coefficient of determination of 78.1%, while the remaining 21.9% is influenced by other factors not examined.
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