Increased competence must exist in vocational education. Less measurability of competency typing and convenience in using the computer laboratory becomes a problem for the Department of Business Administration, Bali State Polytechnic. For that, we need a system repair work practice typing on the student. This research was conducted at the Department of Business Administration computer laboratory Bali State Polytechnic. The method used is experiment with design group within - treatment (same subject). A total sample of 28 students of the 2nd semester and are taking practice typing. Competence is measured from the speed and accuracy in typing. Comfortable measured by questionnaires of practice comfort, and fatigue measured using a 30 item questionnaire of fatigue. Data of fatigue and comfortable were analyzed using the non-parametric Wilcoxon test and data of typed competence analyzed using t- paired test at the 95% significance level. Results of this research showed that there was a decrease in fatigue student practice 28.10%, decrease in musculoskeletal complaints 31.14%, increase in comfortable 39.63%, increase in typing speed competence the 27.31%, and an increase in typing accuracy competence 5, 10%. It was concluded that the improvement of work practices system can reduce fatigue and musculoskeletal complaints of students and increase typing comfort and competence of students in the Department of Business Administration Bali State Polytechnic.
This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.
The development of knowledge and communication technology, as well as increased competitiveness, make the concept of experiential marketing offered as a strategy in marketing. This concept supports strategically to increase customers and maintain customer loyalty. One way that can be done to increase customer loyalty is to give satisfaction to the customers. Customer satisfaction is the key to the success of a business. The purpose of this study is to determine and analyze the influence of experiential marketing and customer satisfaction on customer loyalty at Tijili Hotel Seminyak. Data was collected through questionnaire method. The sampling technique is the purposive sampling technique with the number of samples is 118 respondents who have stayed at least 2 times at Tijili Hotel Seminyak. This study uses multiple linear regression analysis technique. The results showed the experiential marketing variable has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient of 0.278. Customer satisfaction also has a positive and significant effect on customer loyalty with a significance of 0,000 and a regression coefficient value of 0.494. Simultaneously, experiential marketing and satisfaction variables have a positive and significant effect on customer loyalty of Tijili Hotel Seminyak with the acquisition of a coefficient of determination of 78.1%, while the remaining 21.9% is influenced by other factors not examined.
The purpose of this study was to examine the impact of work experience and communication on the performance of secretaries at Bali's Five-Star Hotels. This study was quantitative in nature. In this study, the population consisted of 98 secretaries from 50 five-star hotels in Bali that had been registered since 2021. This study's sample consisted of 98 Executive Secretaries and Departmental Secretaries selected using the side saturation or “Sampling Jenuh” technique. The data used were primary data derived from respondents' responses, which were then analyzed using multiple linear regression analysis techniques. The strategy for collecting data consisted of a Google Form questionnaire. In this study, it was found that 1) work experience has a positive and substantial influence on secretary performance, 2) communication has a positive and significant influence on secretary performance, and 3) both work experience and communication have a positive and significant influence on secretary performance. As for the guidance that may be given to Five Star Hotels in Bali, particularly the secretarial division, it is suggested that the secretary's excellent performance must be supported by a high level of commitment to performing responsibilities in line with the job description.
Corporate Social Responsibility (CSR) is an obligation of employers to formulate policies, make decisions, or follow the desired line of action in terms of community goals and values that emphasize on corporate responsibility which is no longer just an economic activity (creating profit for business continuity), yet social responsibility including the environment. This study uses qualitative data with descriptive methods. Data obtained by observing the object of research, conducting interviews with the Human Resources Department, employees, and the community around the hotel and documentation of CSR activities at The Oberoi Beach Resort Bali. The purpose of this study is to find out the steps of CSR implementation, types, and implementation of CSR and the problem with the solutions related to the implementation of CSR in The Oberoi Beach Resort Bali. The results of this study are The Oberoi Beach Resort Bali implements the steps of CSR implementation, such as planning, implementing, and reporting. The implementation of CSR activities is based on the implementation of CSR in Indonesia, such as CSR based on charity philanthropy and social activity.
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