The purpose of this study was to examine the impact of work experience and communication on the performance of secretaries at Bali's Five-Star Hotels. This study was quantitative in nature. In this study, the population consisted of 98 secretaries from 50 five-star hotels in Bali that had been registered since 2021. This study's sample consisted of 98 Executive Secretaries and Departmental Secretaries selected using the side saturation or “Sampling Jenuh” technique. The data used were primary data derived from respondents' responses, which were then analyzed using multiple linear regression analysis techniques. The strategy for collecting data consisted of a Google Form questionnaire. In this study, it was found that 1) work experience has a positive and substantial influence on secretary performance, 2) communication has a positive and significant influence on secretary performance, and 3) both work experience and communication have a positive and significant influence on secretary performance. As for the guidance that may be given to Five Star Hotels in Bali, particularly the secretarial division, it is suggested that the secretary's excellent performance must be supported by a high level of commitment to performing responsibilities in line with the job description.
This study examines the effect of Green Ambidexterity (GA) on Environmental Performance (EP). Where the purpose of this study is to analyse the effect of Green Ambidexterity (GA) on Environmental Performance (EP) in company and assist companies in dealing with emerging ecological environmental problems. By distributing questionnaires to employees who work in the company, 100 answers were collected from the survey conducted. The results of the study found that the positive influence of Green Ambidexterity (GA) on the tested Environmental Performance (EP) was significant. Due to the dependence of environmental performance (EP) on green ambidexterity (GA), the green process of product and service innovation must be a proactive step in company activities.
This research was conducted to analyze the effect of experiential marketing on consumer satisfaction and visitor behavior intentions. The research was conducted at the One-Stop Entertainment Center Atlas Beach Fest Canggu, Bali. The sample for this study was visitors to the One-Stop Entertainment Center Atlas Beach Fest Canggu, Bali around June-October 2022. The sample used was a purposive sampling method of 100 people and used descriptive analysis and the Partial Least Square (PLS) method. The results of the research answer the two hypotheses proposed, namely; experiential marketing has a positive influence on satisfaction (satisfaction), experiential marketing has a positive influence on behavioral intention (behavioral intention). This study has important implications related to aspects that affect visitor satisfaction such as: playground facilities for children, display of food and drinks and waiter service making visitors willing to give positive word of mouth, telling their experiences during their visit and inviting friends to come back.
The population of this study includes consumers of coffee products who live in Denpasar City with a total sample of 130 samples. The sample is determined by purposive sampling. Data collection used a survey method and a research instrument in the form of a questionnaire measured by a 5- point Likert scale. Data analysis was performed using Path Analysis via SPSS. The results of this study indicate that celebrity endorsers have a positive and significant effect on purchase intention. For future researchers, they can add variables that can influence purchase intention, expand the scope of research, or change research locations.
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