Currently, many companies have implemented green marketing activities in their various activities as part of their social awareness and they are required to reach consumers with green marketing messages in an effort to increase brand loyalty and raise environmentally friendly issues. Starbucks is one of the global companies that implement this. The purpose of this study was to examine the effect of green marketing on Starbucks’ brand loyalty. The population in this study is all Starbucks consumers in the millennial generation. In this study, the sample selection technique used a purposive sampling technique of 100 respondents. The analysis technique is simple linear regression analysis. The results of the analysis show that green marketing has an effect on brand loyalty.
Karangasem Regency has a lot of authenticity in customs, arts, culture, and natural beauty and exoticism in rural areas. However, the exploration on the rural tourism in Karangasem Regency has not developed professionally. This study attempts to search the potential rural tourism in Karangasem. This research applied descriptive qualitative. The result was It is necessary to support various aspects of tourism as it will be able to provide satisfaction to tourists and even able to create an authentic impression for domestic and foreign tourists. In terms of a tourism destination development strategy by looking at the potential of the region, it requires specific critical thinking. Exploring the tourism potential in Karangasem regency will later be used as a pioneer in developing tourist destination effectively and able to display the specific advantages of each destination. In the long term, it can be used as a database in building tourism that is interconnected among one tourist destination and other specific tourism aspect.
Penelitian ini bertujuan untuk mengetahui faktor internal dan eksternal yang mempengaruhi strategi pelayanan pada PT Astra Internasional,Tbk-Honda Sales Office Cokroaminoto.. Penelitian dilakukan selama 3 bulan, mulai dari bulan Januari sampai dengan bulan bulan maret 2017 pada divisi Sales Office PT Astra Internasional, Tbk-Honda Cabang Denpasar. Metode penelitian yang digunakan adalah deskriptif kualitatif dan kuantitatif. Sedangkan alat analisis yang digunakan adalah Analisis SWOT dengan matrik IFAS (Internal Factors Analysis Summary) , Matrik EFAS (External Factors Analysis Summary) dan matrik IE (Internal External).Hasil analisis dari matriks IFAS menunjukan bahwa faktor strategis yang menjadi kekuatan utama pada perusahaan adalah kemudahan menemukan lokasi AHASS dengan skor 0,292 dan kualitas hasil servis dengan skor 0,292. Sedangkan strategis internal yang menjadi kelemahan utama perusahaan adalah waktu menunggu servis dengan skor 0,146. Secara menyeluruh diperoleh total skor sebesar 3,043 yang menunjukan bahwa posisi internal perusahaan kuat. Hasil analisis matriks EFAS menunjukan bahwa faktor strategis yang menjadi peluang utama perusahaan adalah pemberian diskon servis dan hadiah pada hari-hari tertentu dengan skor 0,424 dan yang menjadi ancaman utama adalah inovasi dari pesaing dengan skor 0,164. Dari hasil perhitungan matriks IFAS secara menyeluruh diperoleh total skor sebesar 2,788 yang menunjukkan bahwa perusahaan sudah mempunyai strategi yang baik dalam mengantisipasi ancaman eksternal. Hasil pemetaan pada matriks IE memperlihatkan bahwa Divisi Sales Office dalam hal peningkatan pelayanan dan membina membangun pelanggan menempati posisi sel IV. Hal ini menunjukan bahwa perusahaan berada pada posisi grow and build (tumbuh dan berkembang). Implikasi bagi perusahaan dapat mengetahui strategi yang dapat dipertahankan dan dikembangkan, sedangkan untuk pengembangan ilmu pengetahuan bahwa strategi diterapkan dengan baik akan mempermudahkan tercapainya tujuan perusahaan.
The phenomenon of SDGs provides a significant change in the orientation of development in various sectors. The SDGs explicitly indicate that the priority of tourism development leads to the achievement of inclusive and sustainable development goals. In fact, tourism development only encourages local economic growth and job creation, but is exclusive as a result of structural inequality. This study aims to develop a governance model to realize inclusive tourism development in tourist villages in Klungkung Regency. The research was conducted in several tourist villages in Klungkung Mainland. The research participants were 15 people consisting of Tourism Village Managers, Traditional Village Heads, Service Village Heads, Community Leaders, Government Agencies. The findings in this study conclude that in order for the development of tourism villages to be inclusive, collaborative governance is needed. Collaborative governance includes several important elements, namely: driving factors, leadership characteristics, interactive institutional design, and collaboration processes.
This study attempts to formulate the concept of green ethics which is eclectic in nature combining western and indigenous Balinese ethical virtues to be used in developing tourism village (desa wisata) in Badung regency of Bali. The data was collected through administering closed and open questionnaire and depth interview with 70 respondents belonging to Tetra Helix groups, namely Academician, Business, Government, and Community who pay attention and concern on the establishment of tourism village as destination object in Badung regency. Completing research instrument and data collection, the analysis of data shows that there are seven western and seven Balinese values, which are combined to form the concept of Balinese green ethics to be implemented in developing tourism village. Some of them are similar and become the intersection virtues of both traditions. This study offers a new concept of green ethics, which may be used in developing tourism village in Balinese context.
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