Purpose This present study aims to investigate the effect of electronic word of mouth (e-WoM) behavior in Muslim social media on building a halal brand image (HBI) and its influence on purchase intention (PI). Also, Muslims’ altruism (ALT) and moral obligation (MO) were hypothesized as motivators to engage in e-WoM behavior. Design/methodology/approach A survey involving 320 members of a Muslim halal forum was conducted. Further, structural equation modeling was used to assess the proposed hypotheses. Findings It is found that ALT and MO positively influence e-WoM behavior. Furthermore, E-WoM also significantly affects HBI and PI. Meanwhile, HBI has a positive effect on PI. Practical implications Indonesian halal marketers face difficulties developing a halal image as a critical differentiator, mainly due to the upsurging number of halal certifications and the consumer’s perception that all products available in the market are halal. This present study offers an alternative strategy for Indonesian marketers to strengthen the HBI through Muslim social media amidst the cluttering halal brands in the market. Social implications The development of HBI combined with social media interactions will accelerate the halal brand awareness and usage among society, especially in Indonesia, a Major Muslim country. Originality/value This present study provides empirical evidence that social media e-WoM, despite its lack of physical interaction and opportunity to scrutinize the halal features, effectively creates HBI and influences PI among Muslims.
Purpose This study aims to investigate the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian small and medium-sized enterprises’ (SMEs) intention to adopt halal practices. Design/methodology/approach This study used a quantitative approach and surveyed 228 SME owners through electronic media and direct contact. The study then applied the structural equation modeling to evaluate the relationship between constructs. This study also conducted some modifications on the hypotheses structured to obtain the best model. Findings This study found that religiosity, government support and expectation for higher revenue have positive and significant effects on SMEs’ intention to adopt halal practices; conversely, consumer demand and competition intensity do not have significant effects. Originality/value While in Indonesia, many studies have been conducted on consumers as subjects concerning halal awareness and they revealed a positive effect on the intention to consume the products, still, to the best of the authors’ knowledge, there are no studies targeting producers, especially SMEs, as the research subjects. This study had fulfilled some gaps on contributing factors that encourage the adoption of halal practices on the producers’ side, especially on SMEs. Therefore, this study provided insights into how to bridge the producers’ and consumers’ interests regarding halal fulfillment. The findings also provided input on the policy formulation at the early stage of halal policy implementation.
So far, the concept of the Greatest Common Divisor (GCD) and the Least Common Multiple (LCM) of two numbers are still being taught procedurally whether it is seeking multiples or by understanding prime numbers and prime factorization. This way often makes the students difficulties in determining the GCD and LCM. To overcome such things, the authors will offer a solution in learning mathematics material GCD and LCM in elementary school taught with Approach Realistic Mathematics Education (RME) food package presentation model. Mathematical learning with this approach is believed to make students learn as if they find themselves GCD and LCM concepts learned and will make learning more meaningful so that ultimately will improve students' understanding on GCD and LCM concepts.
The purpose of this study is to analyze the effect of supply chain management on competitiveness, the positive effect of supply chain management on performance and the positive influence of competitiveness on performance in restaurants in the province of Banten Indonesia. The research method uses a hypothesis testing model, the respondents of this research are tourists who want to travel to a tourist attraction in Banten Province. Data collection is done online, using the Google Form website. Researchers distributed questionnaires to tourists using social media who had visited Banten province. This study uses a convenience sampling technique, where the sample members are respondents who are easy to find, and the convenience makes data collection more effective and efficient since it saves time and costs. The sample in this study was 290 tourists who had visited Banten Province. The technique of collecting data in this study used an online questionnaire, data analysis using structural equation modeling (SEM) by applying SmartPLS 3.0 software. Based on the results of data analysis, the results show there is a significant relationship between supply chain management and competitiveness, a significant relationship exists between supply chain management and restaurant performance and finally, competitiveness influences positively the restaurant performance.
This present study investigates the moderating effect of celebrity endorsers' perceived religiosity in the relationship between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted using mock-up stimuli to 505 respondents in major universities located in Jakarta, Indonesia. Subsequently, exploratory and confirmatory factor analysis was employed, followed by regression analysis using AMOS 24.0 to test the hypotheses. The results revealed that endorsers' perceived religiosity significantly strengthened the influences of trustworthiness and attractiveness dimensions toward consumers' purchase intention. Conversely, perceived religiosity did not significantly strengthen the effect of expertise on consumers' purchase intention. Theoretically, this present study fulfills the knowledge gap of the influence of perceived religiosity construct on the relationship between source credibility dimensions and consumers' purchase intention. While practically, this present study provides suggestions for marketers to involve the celebrity's perceived religiosity dimensions to increase their endorsement campaigns' credibility and effectiveness.
This research uses a quantitative approach. This study aims to determine the increase in problem-solving skills using the Problem-Based Learning Model, which is better than what is taught through conventional learning assisted by Video Learning in Elementary Schools. The type of research used in this research is experimental. Data collection techniques in this study were carried out through tests, namely pre-tests and post-tests, in the form of problem-solving ability tests and observations of the learning. The pre-test was carried out before the learning took place, and the post-test was carried out after the learning took place on both experimental and control groups. This instrument consists of test questions to measure students' problem-solving abilities. Data were analyzed by comparing student scores obtained from student results before and after being treated with conventional learning. The study results concluded that the obtained t-table value could be written as follows; t-table with a significance level of 5% = 1.303 < t-count = 2.076 for t-count or ha is accepted and ho is rejected. This video-based PBL model is suitable for learning mathematics in elementary schools.
This study aims to analyze the Sharia Non-Banking Financial Industry (henceforth INKB) performance in Indonesia based on the criterion of sharia maqashid and its inclusive contribution. This study's population is the Sharia IKNB, with the samples include sharia insurance companies, sharia finance companies, sharia pension funds, and pawnshop companies. The data in this study were analyzed using the Simple Additive Weighting method. The study results show the highest five ranks of Sharia Maqashid Index performance calculation, namely, in respective order, DPLK Muamalah, Reindo Syariah, Asuransi Takaful Indonesia, Sarana Multigriya Finansial, and lastly is Pegadaian Indonesia. To overcome the structural poverty that has been a prominent unfinished issue and often neglected by the state, it requires the ability and sensitivity to respond to the low class' turmoil by the sustainable economy, environment, and financial industry media. The Sharia IKNB must contribute to the public in becoming the frontline in improving the structural poverty system and leading industry in achieving the highest sharia objective, to maintain the life sustainability of humans, nature, economic resource, and other life aspects of the society.Abstrak: Penelitian ini bertujuan untuk menganalisis kinerja Industri Keuangan Non Perbankan Syariah (selanjutnya INKB) di Indonesia berdasarkan kriteria maqashid syariah dan kontribusinya yang inklusif. Populasi penelitian ini adalah IKNB Syariah, dengan sampel perusahaan asuransi syariah, perusahaan pembiayaan syariah, dana pensiun syariah, dan perusahaan pegadaian. Data dalam penelitian ini dianalisis menggunakan metode Simple Additive Weighting. Hasil studi menunjukkan lima peringkat tertinggi penghitungan kinerja Indeks Maqashid Syariah, yaitu di masing-masing urutan, DPLK Muamalah, Reindo Syariah, Asuransi Takaful Indonesia, Sarana Multigriya Finansial, dan terakhir adalah Pegadaian Indonesia. Untuk mengatasi kemiskinan struktural yang selama ini menjadi isu menonjol yang belum terselesaikan dan sering diabaikan oleh negara, diperlukan kemampuan dan kepekaan dalam merespon gejolak kelas bawah oleh media ekonomi, lingkungan, dan industri keuangan yang berkelanjutan. IKNB Syariah harus berkontribusi kepada masyarakat menjadi garda terdepan dalam memperbaiki sistem kemiskinan struktural dan industri unggulan dalam mencapai tujuan syariah yang setinggi-tingginya, menjaga keberlanjutan kehidupan manusia, alam, sumber daya ekonomi, dan aspek kehidupan masyarakat lainnya.
The level of financial literacy in Indonesia is still low, there are still many millennials who are not familiar with investment in the Islamic capital market. This study aims to explain the management of strategies undertaken by the Islamic Investment Gallery in attracting students to invest and find out the obstacles faced in attracting investors. This study uses a qualitative method with a descriptive approach. Data collection techniques are interviews with management, MNC Securities and investors management, b) Documentation, c) Direct observations at the IDX Sharia Investment Gallery. The first research results that the management of strategies in increasing student interest in investing in the Islamic capital market, including: a) Environmental observation; b) The formulation of strategies has not been implemented much, c) Implementation, is still not maximized; d) Evaluation and control, still need special monitoring and control strategies currently still not effective. Secondly, the factors that influence students' interest in investing are: a) Internal factors; b) Social factors; and c) emotional motives.Keywords: Management Strategy, Islamic Investment, Student InterestTingkat literasi keuangan masyarakat di Indonesia yang masih rendah, masih banyak generasi milenial yang belum mengenal investasi di pasar modal syariah. Penelitian ini bertujuan menjelaskan manajemen strategi yang dilakukan Galeri Investasi Syariah didalam menarik minat mahasiswa berinvestasi di pasar modal syariah dan untuk mengetahui kendala yang dihadapi oleh Manajemen Galeri Investasi syariah dalam menarik investor. Penelitian ini menggunakan metode kulitatif dengan pendekatan deskriptif. Teknik pengumpulan data yaitu wawancara kepada manajemen galeri, Manajemen MNC Sekuritas dan para investor, b) Dokumentasi berupa foto-foto hasil wawancara, c) Observasi langsung pada Galeri Investasi Syariah BEI. Hasil penelitian yang pertama bahwa manajemen strategi dalam meningkatkan minat mahasiswa untuk berinvestasi di pasar modal syariah, di antaranya yaitu: a) Pengamatan lingkungan; b) Perumusan strategi masih belum banyak yang diterapkan, c) Implementasi, masih belum maksimal; d) Evaluasi dan pengendalian, kegiatan masih perlu pemantauan khusus dan pengendalian strategi saat ini masih belum efektif. Kedua bahwa faktor yang mempengaruhi minat berinvestasi yaitu a) Faktor dari dalam; b) Faktor sosial; dan c) Motif emosional.Kata Kunci: Strategi Manajemen, Investasi Syariah, Minat.
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