“…Social influence allows people to create imaginations in their minds about certain products that will affect the product's brand image (Amaro, Barroco, & Antunes, 2020). Previous research found the influence of social influence on brand image in various fields, such as ride hailing transportation (Massoud Moslehpour, Ismail, Purba, & Lin, 2020), food products (Fachrurazi, Silalahi, Hariyadi, & Fahham, 2022), and clothing products (Cham, Ng, Lim, & Cheng, 2018). Research in various other fields has also found similar results that social influence has a positive effect on brand image (Moise, Gil-Saura, Šerić, & Ruiz Molina, 2019).…”