Purchase Intention of Halal Lip Cosmetics on Shopee among Youth Generation: An Investigation using Theory of Planned Behavior
Ali Hanafiah,
Nazilah Laylatushufa,
Fauziah Sh Ahmad
et al.
Abstract:Abstract. As the world's largest Muslim-majority country, Indonesia presents its Islamic Economic Landscape in the 2019-2024 Sharia Economic Masterplan, which features halal cosmetics as one of the six highlighted clusters. The leading research shows that Muslim women have expressed concerns regarding cosmetic product compliance with halal standards. This study aims to explore the specific purchase intentions of Indonesian Muslim young women regarding halal lip cosmetics, focusing on their preferences and beha… Show more
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