Factors Affecting Intention to Use Fully Electric Bike Transport of Ride-Hailing Applications: The Utaut Approach

Abstract

Since electrify is booming around the world as one of the global warmings, many lives aspect in trying to be nice to environment by trying to go electric. So did in Indonesia, there has been a change in public spending behaviour from conventional to electronic, even on the most basic element, i.e., transportation. The purpose of this study is to identify critical factors affecting consumers’ adoption of ride-hailing applications in specific fully electric vehicle provider by using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. This study uses convenience sampling method. Data then compiled from self-administered questionnaire, with a total usable sample are 146. The respondents are Beam Rover fully electric bike consumers. The study employs PLS-SEM technique to analyse the relationships among variables. The findings show effort expectancy, performance expectancy, social influence, and facilitating conditions positively influence behavioural intention to use Beam Rover, fully electric bike ride hailing service. The results enrich the empirical evidence of consumer behaviour in term of ride hailing in fully electric bike transport modes. At the end of this study, theoretical and practical contributions are provided.