The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention

Adam, Muhammad; Ibrahim, Mahdani; Putra, Teuku Roli Ilhamsyah; Yunus, Mukhlis

doi:10.5267/j.ijdns.2022.10.007

Cited by 9 publications

(4 citation statements)

References 42 publications

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“…In addition to a wider reach, communication through E-WOM is more easily believed that can influence the formation of purchasing decisions (Wandoko and Panggati, 2022;Arifin and Syah, 2023). Adam et al (2023) argued that e-WOM also can minimize costs of advertising as WOM comes from the personal desire of consumers. Filho and Barcelos (2020) explained that e-WOM can only be formed with consumers positive views or perceptions of the products or services.…”

Section: Methodsmentioning

confidence: 99%

The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust

Putri,

Fauzi

2023

jabm

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The automotive industry, especially in the classification of four-wheeled vehicles, is one of the largest industries in Indonesia, which has massive and stable sales. In this sector, products from several global-scale automotive companies have long been the choice of Indonesian consumers, including Toyota as its leading brand. In this era of information technology, product marketing and communication has become embedded in digital forms and the internet along with the increasingly important role of social media. Electronic word of mouth (e-WOM) has been investigated to play an important role in establishing brand trust and purchases. This study attempts to analyze the effect of electronic word of mouth (e-WOM) and brand image on Toyota car purchasing decisions in Bandung by testing brand trust as a mediating variable. The research was conducted on Toyota consumers in Bandung who actively use Instagram social media. Sample collection was carried out using simple random sampling technique with data analysis using the PLS-SEM approach. The results show that E-WOM has a significant effect on brand trust (Path Coefficient=0.202; p-value= 0.033), and on purchasing decisions (Path Coefficient=0.226; p-value= 0.012). Empirical results show a significant effect of brand image on brand trust (Path Coefficient=0.526; p-value=0.000), and on purchasing decisions (Path Coefficient=0.210; p-value= 0.037). Direct analysis also shows a significant role of brand trust in purchasing decisions (Path Coefficient=0.460; p-value=0.000). Mediation analysis shows that brand trust is able to mediate the relationship between E-WOM on Purchase Decisions, and between Brand Image on Purchase Decisions.

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Section: Methodsmentioning

confidence: 99%

The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust

Putri,

Fauzi

2023

jabm

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“…Then, Anjani et al (2019) found that the marketing mix has a significant influence on loyalty in the traditional market. Adam et al (2023) found that marketing mix has a significant influence on revisit intention.…”

Section: B Visit Intentionmentioning

confidence: 98%

Untitled

2024

jbis

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Seloliman Environmental Education Center is an alternative educational tour for students, residents, and tourists. Based on phenomena that occur in the field, visitors are only crowded during certain seasons and moments. At other times, visiting tourists did not experience a significant increase. This research aims to analyze the Marketing Mix 7P variable against the Visit Intention variable at the Seloliman Environmental Education Center, Mojokerto Regency. This research is explanatory. The analytical method in this research is descriptive analysis and multiple linear regression analysis. This research data was obtained by distributing questionnaires directly and online to 155 respondents. The sampling technique in this research was the purposive sampling method. The data used in this study are primary data and secondary data. The data analysis techniques used are descriptive and moderated regression. The data in this study was processed using SPSS ver 22. The results of this research show that the variables Product, Price, Place, Promotion, People. Process and Physical Evidence have a positive and significant influence on the Visit Intention (Y) variable at the Seloliman Environmental Education Center, Trawas.

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“…Viral marketing is as contagious as a virus, another form of word of mouth, shared by consumers via voice, video, and online writing reviewing products and services developed by companies. Based on previous research from Azhar et al (2022) that the influence of e-WOM has a direct positive influence and significantly on the image of the city, attitudes towards city tourism, and intention to visit, it was revealed that e-WOM also affects the intention to visit indirectly through the image of the city, and also Adam et al (2023) indicates that scholars have recognized various factors with the capacity to impact intentions for revisiting in tourism. These factors encompass eWOM activities, the marketing mix, and the image associated with the destination.…”

Section: Introductionmentioning

confidence: 99%

Analysis of e-WOM and Destination Image on Visit Intention

Witarsyah,

Hasanah

2023

Almana

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The global spread of the Coronavirus impacts the Indonesian economy, particularly in the tourism industry, Various kinds of tourist attractions in Indonesia are threatened with closing due to the COVID-19 pandemic, and various sectors - supporting tourism sectors such as hotels, restaurants, and retail entrepreneurs are also affected by this coronavirus. Alamendah Tourism Village is one of the tourist attractions affected by the Covid-19 pandemic. This research aims to analyze the impact of e-WOM and destination image on visit intention for the Alamendah Tourism Village, this research uses quantitative method and descriptive causality research. This research was conducted on 100 respondents who had never visited Alamendah Tourism Village. Data was collected by distributing questionnaires, and the data were processed using SPSS 21. The t-test f-test and coefficient determination are used to test hypotheses. It was discovered that the e-WOM had a significant and strong impact on visiting interest and that the destination image also had a significant and strong impact on visit intention. Furthermore, the e-WOM and destination image have a significant and strong impact of 45,9% on visit intention simultaneously, with the rest being influenced by other variables.

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The effect of e-WOM model mediation of marketing mix and destination image on tourist revisit intention

Cited by 9 publications

References 42 publications

The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust

The Effect of E-WOM and Brand Image on Purchasing Decisions of Automotive Products: Mediating Role of Brand Trust

Untitled

Analysis of e-WOM and Destination Image on Visit Intention

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