This research is intended to measure the influence of Social Media Marketing which uploads tourist destinations in Banten Province with interest in visiting mediated by perceived value. The research method uses a hypothesis testing model and uses a cross sectional model, where data is collected completely within a certain time. The study uses a convenience sampling technique, where the sample members are respondents who are easy to find, and this convenience makes data collection more effective and efficient since it saves time and costs. The sample in this study were 290 tourists who had visited Banten Province. The technique of collecting data in this study used an online questionnaire, data analysis using structural equation modeling (SEM) using SmartPLS 3.0 software. The study concluded that there was a significant relationship between Social Media Marketing and Perceived Value. There was a significant relationship between Social Media Marketing and Visiting Interests. There was a significant relationship between Perceived Value and Visiting Interests.
The purpose of this study is to analyze the effect of supply chain management on competitiveness, the positive effect of supply chain management on performance and the positive influence of competitiveness on performance in restaurants in the province of Banten Indonesia. The research method uses a hypothesis testing model, the respondents of this research are tourists who want to travel to a tourist attraction in Banten Province. Data collection is done online, using the Google Form website. Researchers distributed questionnaires to tourists using social media who had visited Banten province. This study uses a convenience sampling technique, where the sample members are respondents who are easy to find, and the convenience makes data collection more effective and efficient since it saves time and costs. The sample in this study was 290 tourists who had visited Banten Province. The technique of collecting data in this study used an online questionnaire, data analysis using structural equation modeling (SEM) by applying SmartPLS 3.0 software. Based on the results of data analysis, the results show there is a significant relationship between supply chain management and competitiveness, a significant relationship exists between supply chain management and restaurant performance and finally, competitiveness influences positively the restaurant performance.
Greater digital connectivity, improved practical functionalities of internet and website interface, and the wide embrace of the social-media lifestyle, have induced higher level of activism and participation by the consumer class, as evidenced by the more frequent posting of online customers' reviews. The textual and qualitative features of online customer reviews can be effectively reviewed and analyzed through the application of robust qualitative data mining methodology and text statistics. Qualitative Data analysis methodology (QDA) greatly helps with the technical steps for the codification, interpretative analysis, hypothesis testing, and predictive iterations. This research uses this methodology and proceeds with an in-depth analysis of N=1222 written reviews to explain the most common complaints of passengers under an international and comparative approach of two airlines in Asia. The conclusions and results of the research are in line with other quantitative research done by (Messner & Wolfang, 2016) stating that Food and Beverages, In-flight entertainment and the quality of the seats in the encounter stage of the service should be the major concerns of today´s airlines.
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