Purpose This present study aims to investigate the effect of electronic word of mouth (e-WoM) behavior in Muslim social media on building a halal brand image (HBI) and its influence on purchase intention (PI). Also, Muslims’ altruism (ALT) and moral obligation (MO) were hypothesized as motivators to engage in e-WoM behavior. Design/methodology/approach A survey involving 320 members of a Muslim halal forum was conducted. Further, structural equation modeling was used to assess the proposed hypotheses. Findings It is found that ALT and MO positively influence e-WoM behavior. Furthermore, E-WoM also significantly affects HBI and PI. Meanwhile, HBI has a positive effect on PI. Practical implications Indonesian halal marketers face difficulties developing a halal image as a critical differentiator, mainly due to the upsurging number of halal certifications and the consumer’s perception that all products available in the market are halal. This present study offers an alternative strategy for Indonesian marketers to strengthen the HBI through Muslim social media amidst the cluttering halal brands in the market. Social implications The development of HBI combined with social media interactions will accelerate the halal brand awareness and usage among society, especially in Indonesia, a Major Muslim country. Originality/value This present study provides empirical evidence that social media e-WoM, despite its lack of physical interaction and opportunity to scrutinize the halal features, effectively creates HBI and influences PI among Muslims.

According to the United Nations, sanitation is one of the basic human rights. Sanitation impacts the quality of human life, including in Islamic boarding schools - institutions that organized Islamic religious education. The Islamic boarding houses should meet the sanitation standard to create a conducive environment for the students. This study was conducted using a qualitative method to determine sanitation conditions of Islamic boarding school, the impact of sanitation on the school to students' health conditions, and government policies on sanitation problems faced by the boarding school. Data collection were conducted using in-depth interviews and literature studies, which then analyzed by reducing techniques and drawing conclusions. The study concluded that most Islamic boarding schools in various regions in Indonesia do not have sanitation that met health standards.  These conditions have an impact on the health of the students. Many of them have been exposed to scabies, diarrhea, and there were students who have been affected by ARI. There are two government policies implemented to help Islamic boarding schools dealing with sanitation problems: boarding schools health program of the ministry of health and eco-pesantren program of the ministry of environment. However, not all Islamic boarding school have access to any one of these programs.  Thus, the government needs to expand the coverage of the boarding school health program and eco-pesantren program. AbtrakMenurut Perserikatan Bangsa-Bangsa sanitasi merupakan salah satu hak asasi manusia. Sanitasi memengaruhi kualitas hidup manusia, termasuk di pesantren yang merupakan institusi penyelenggaran pendidikan keagamaan Islam. Di pondok tempat tinggal santri seyogyanya memenuhi standar sanitasi agar santri dapat beraktivitas dengan nyaman sesuai dengan tuntunan Islam. Studi ini dilakukan dengan metode kualitatif untuk mengetahui kondisi sanitasi pesantren, dampak sanitasi pesantren terhadap kesehatan santri, dan kebijakan pemerintah terhadap masalah sanitasi yang dihadapi oleh pesantren. Pengumpulan data dilakukan dengan wawancara mendalam dan studi literatur, yang kemudian dianalisis dengan teknik reduksi dan penarikan kesimpulan. Studi ini menyimpulkan bahwa sebagian besar pesantren di berbagai wilayah di Indonesia belum memiliki sanitasi yang memenuhi syarat kesehatan. Kondisi sanitasi yang belum memenuhi syarat kesehatan tersebut memiliki dampak bagi kesehatan santri. Banyak santri yang pernah terkena skabies, diare, dan Infeksi Saluran Pernapasan Akut (ISPA). Ada dua kebijakan pemerintah yang dilaksanakan untuk membantu pesantren keluar dari masalah sanitasi yang dihadapinya, yakni Pos Kesehatan Pesantren dari Kementerian Kesehatan dan eco-pesantren Kementerian Lingkungan Hidup dan Kehutanan. Namun, belum semua pesantren dapat mengakses salah satu kebijakan tersebut. Untuk itu, Pemerintah perlu meningkatkan jangkauan program pos kesehatan pesantren dan eco-pesantren.

Purpose This study aims to investigate the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian small and medium-sized enterprises’ (SMEs) intention to adopt halal practices. Design/methodology/approach This study used a quantitative approach and surveyed 228 SME owners through electronic media and direct contact. The study then applied the structural equation modeling to evaluate the relationship between constructs. This study also conducted some modifications on the hypotheses structured to obtain the best model. Findings This study found that religiosity, government support and expectation for higher revenue have positive and significant effects on SMEs’ intention to adopt halal practices; conversely, consumer demand and competition intensity do not have significant effects. Originality/value While in Indonesia, many studies have been conducted on consumers as subjects concerning halal awareness and they revealed a positive effect on the intention to consume the products, still, to the best of the authors’ knowledge, there are no studies targeting producers, especially SMEs, as the research subjects. This study had fulfilled some gaps on contributing factors that encourage the adoption of halal practices on the producers’ side, especially on SMEs. Therefore, this study provided insights into how to bridge the producers’ and consumers’ interests regarding halal fulfillment. The findings also provided input on the policy formulation at the early stage of halal policy implementation.

According to the United Nations, sanitation is one of the basic human rights. Sanitation impacts the quality of human life, including in Islamic boarding schools - institutions that organized Islamic religious education. The Islamic boarding houses should meet the sanitation standard to create a conducive environment for the students. This study was conducted using a qualitative method to determine sanitation conditions of Islamic boarding school, the impact of sanitation on the school to students' health conditions, and government policies on sanitation problems faced by the boarding school. Data collection were conducted using in-depth interviews and literature studies, which then analyzed by reducing techniques and drawing conclusions. The study concluded that most Islamic boarding schools in various regions in Indonesia do not have sanitation that met health standards.  These conditions have an impact on the health of the students. Many of them have been exposed to scabies, diarrhea, and there were students who have been affected by ARI. There are two government policies implemented to help Islamic boarding schools dealing with sanitation problems: boarding schools health program of the ministry of health and eco-pesantren program of the ministry of environment. However, not all Islamic boarding school have access to any one of these programs.  Thus, the government needs to expand the coverage of the boarding school health program and eco-pesantren program. Menurut Perserikatan Bangsa-Bangsa sanitasi merupakan salah satu hak asasi manusia. Sanitasi memengaruhi kualitas hidup manusia, termasuk di pesantren yang merupakan institusi penyelenggaran pendidikan keagamaan Islam. Di pondok tempat tinggal santri seyogyanya memenuhi standar sanitasi agar santri dapat beraktivitas dengan nyaman sesuai dengan tuntunan Islam. Studi ini dilakukan dengan metode kualitatif untuk mengetahui kondisi sanitasi pesantren, dampak sanitasi pesantren terhadap kesehatan santri, dan kebijakan pemerintah terhadap masalah sanitasi yang dihadapi oleh pesantren. Pengumpulan data dilakukan dengan wawancara mendalam dan studi literatur, yang kemudian dianalisis dengan teknik reduksi dan penarikan kesimpulan. Studi ini menyimpulkan bahwa sebagian besar pesantren di berbagai wilayah di Indonesia belum memiliki sanitasi yang memenuhi syarat kesehatan. Kondisi sanitasi yang belum memenuhi syarat kesehatan tersebut memiliki dampak bagi kesehatan santri. Banyak santri yang pernah terkena skabies, diare, dan Infeksi Saluran Pernapasan Akut (ISPA). Ada dua kebijakan pemerintah yang dilaksanakan untuk membantu pesantren keluar dari masalah sanitasi yang dihadapinya, yakni Pos Kesehatan Pesantren dari Kementerian Kesehatan dan eco-pesantren Kementerian Lingkungan Hidup dan Kehutanan. Namun, belum semua pesantren dapat mengakses salah satu kebijakan tersebut. Untuk itu, Pemerintah perlu meningkatkan jangkauan program pos kesehatan pesantren dan eco-pesantren.

This present study investigates the moderating effect of celebrity endorsers' perceived religiosity in the relationship between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted using mock-up stimuli to 505 respondents in major universities located in Jakarta, Indonesia. Subsequently, exploratory and confirmatory factor analysis was employed, followed by regression analysis using AMOS 24.0 to test the hypotheses. The results revealed that endorsers' perceived religiosity significantly strengthened the influences of trustworthiness and attractiveness dimensions toward consumers' purchase intention. Conversely, perceived religiosity did not significantly strengthen the effect of expertise on consumers' purchase intention. Theoretically, this present study fulfills the knowledge gap of the influence of perceived religiosity construct on the relationship between source credibility dimensions and consumers' purchase intention. While practically, this present study provides suggestions for marketers to involve the celebrity's perceived religiosity dimensions to increase their endorsement campaigns' credibility and effectiveness.