Penelitian ini adalah penelitian kuantitatif eksplanatif yang mana tujuan penelitian ini adalah menjelaskan pengaruh sebuah variabel terhadap variabel lainnya, dan data yang dikumpulkan menggunakan kuesioner. Penelitian ini menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS) untuk menjawab rumusan masalah. Ditemukan bahwa Perceived Organizational Support (POS) berpengaruh positif dan signifikan terhadap Kepuasan Kerja dan Komitmen Afektif. Namun, juga ditemukan bahwa Kepuasan Kerja berpengaruh positif namun tidak signifikan terhadap Komitmen Afektif.

Based on investor perspective, Surabaya city is still recognized as a promising investation land especially in the tourism industry. As can be seen based on recent last three years, whereas a lot of new hotel establishment is introduced. The presence of these new hotel establishments could be the indicator of tourism and economic growth in Surabaya city. However, growth may also lead to tighter competition. Therefore, to competitively compete during its early years, new hotel establishment should have a strategic orientation within its business operations with additional innovation breakthrough to create value or a competitive advantage. New hotel establishment also should maintain its good performance. This research is conducted to observe the implementation of Strategic Orientation, especially related with Learning Orientation and Entrepreneurial Orientation which is conducted by the establishment to achieve a better performance, which is also supported by the predesigned innovative programs. The empirical result based on 49 new hotel establishment in Surabaya city as the research sample, indicated indirect relationship between Learning Orientation and Entrepreneurial Orientation to performance with innovation as the mediator. It is suggested to add Market Orientation as the intervening variables for the future research especially regarding the role of Strategic Orientation and Innovation in new hotel establishments due to their infancy stage.

The main purpose of this study is explaining the relationship between customers trust, perceived risk and online purchase intention. However, we added e-servicescape as the antecedent of customers trust, perceived risk, and purchase intention. The respondents were 120 online shop customers. The data was processed using SmartPLS 2.0. We found e-Servicescape to be an antecedent of both customer trust and perceived risk, and customer trust to be the antecedent of purchase intention. However, we found that the relationship between customer trust and perceived risk, as well as perceived risk and purchase intention to be insignificant. Our findings and managerial implications are discussed.

Penelitian ini adalah penelitian kuantitatif eksplanatif yang mana tujuan penelitian ini adalah menjelaskan pengaruh sebuah variabel terhadap variabel lainnya, dan data yang dikumpulkan menggunakan kuesioner. Penelitian ini menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS) untuk menjawab rumusan masalah. Ditemukan bahwa Perceived Organizational Support (POS) berpengaruh positif dan signifikan terhadap Kepuasan Kerja dan Komitmen Afektif. Namun, juga ditemukan bahwa Kepuasan Kerja berpengaruh positif namun tidak signifikan terhadap Komitmen Afektif.

This research focused on structural variables that could be controlled by the company and environment variables that could not be controlled by the company. These two variables could influence the creation of job satisfaction by hotel employees in Surabaya. This research was associative causal research using Structural Equation Modeling (SEM) as a statistical tool with SmartPLS 2.0 as the statistical software. This research used the non-probability method with convenience sampling technique with employees from four and five star hotels in Surabaya as the population. The total sample was 100 respondents. This research was conducted from November 2018 to January 2019. The results of this study show that structural variables have a positive and significant effect on job satisfaction. Meanwhile, environment variables have a negative and significant effect on job satisfaction.